TikTok Advertising 
If you wonder how to identify the right target audience on TikTok, learning from your reached audience is the easiest way to go. This data helps you better understand who’s interested in your content, which kind of content they engage most and more.
However, it requires a significant amount of data to gain clear and valuable insights. So in this post, we will give you useful tips to increase reached audience and define the target customer on TikTok.
What does reached audience mean on TikTok?
Reached audience refers to the number of TikTok users who have seen your video at least once. Using TikTok analytics, you will go through three main steps to access your reached audience:
- Select the post you want and click on the three-dotted lines on the right side of your screen.
- Choose Analytics.
- Click on Audience Territories section. Your reached audience is under this section.
>>> Read more: TikTok Ad Targeting: How to Find Your Target Audience on TikTok
How to increase the reached audience on TikTok?
Use relevant hashtags
Trending hashtags are considered one of the most effective ways to gain more organic reach and views. Similar to Instagram or Twitter, Hashtags are used to categorize video content uploaded on TikTok.
When it comes to the benefits of using relevant hashtags, all advertisers have a promising chance to increase their visibility. Adding hashtags to the captions allow your video to display regularly on For You Page, even in front of TikTok users who aren’t already following your brand. Otherwise, you can also attract new viewers who have an interest in your content topic.
TikTok hashtags are a wonderful way to gain higher engagement and build a community around your brand. More users seeing your video means more chances to boost engagement (like, comment or repost). If your brand creates a trending hashtag yourself or a hashtag challenge, you can also create a community of TikTokers who are willing to share content related to your business.
Collaborate with other influencers
TikTok influencers are people who have a significant amount of followers (commonly over 1000 followers). They are definitely a perfect channel to increase your reached audience on this shoppertainment platform.
Being partnered with TikTok influencers who are aligned with your brands can reach a more extensive user base and target the audiences accurately and immediately. Moreover, the use of TikTok influencers in a TikTok marketing strategy can result in a bigger engagement rate. They know the easy way to gather audience insight, create viral and original content.
However, it’s important for brands to make sure that their target audience is comfortable with influencer marketing and choose the right influencers to work with. Between 50,000 influencers on TikTok (according to recent TikTok stats), you consider their followers, online fan base, content topics, behaviors, etc.
Optimize posting time
It may not come as a shock when we say that posting time can decide if your content is a viral hit or flop. It’s necessary to reach a great number of TikTok users within the first few hours of posting so that TikTok algorithms will show your post on the For You Page of more users.
What’s more important is that your posting time matches your target audience’s behaviors. For example, if your primary TikTok users usually access TikTok from 8p.m to 9p.m and you publish your video at 9.30 pm, it means that your content has fewer chances to display in front of their screen. You can consider the average best time data to estimate your suitable posting time:
- Best times to post on TikTok: 6 am-10 am and 7 pm-11 pm.
- Best days to post on TikTok: Tuesday, Thursday, and Friday
Let’s find your golden posting time on TikTok based on 2 different ways with our video!
Run TikTok Ads
Running TikTok Ads is another excellent way to expand the brand’s reach you shouldn’t miss out. The efficiency of TikTok Ads is evidently worth the investment and never let you disappointed.
Thanks to TikTok Advertising, marketers can reach an enormous audience and fastly build brand awareness. Even if you don’t have a huge production budget to create ads, you can still increase your TikTok targeting users and make your business bloom. There are several examples of small business TikTok success stories for you to get inspired.
A little bit different from other social media platforms such as Facebook or Instagram, TikTok Ad often feels raw and also authentic. The fact of using User-generated content makes your brand extremely trustworthy and helps to build brand loyalty.
Otherwise, TikTok Ad does not require a well-edited advert, a simple video context, and a good-quality phone camera can work well. You just need to focus on your specific point and then you can get the best from your small marketing budget.
TikTok provides a huge number of TikTok Ad types that serve various purposes. Depending on your business type and scale, you can choose between different types of TikTok Ads that match your brand ethos:
- In-feed Ads
- Brand Takeover
- Branded Hashtag challenge
- Branded Effect
- TikTok Collection Ads
- Dynamic Showcase Ads (DSAs)
- Shopping Ads
- Carousel Ads
- TikTok Spark Ads
- Lead Generation Ads
- Display Card
Use TikTok Promote feature
Promote is a powerful TikTok feature for businesses of all sizes to gain a more reached audience by generating more followers, video views, website visits. A little bit different from TikTok Ads, this easy-to-use tool enables brands to spread their own organic content and you don’t need to set up to use Promote feature.
This is a piece of inspiring news for any advertisers who want to push content to a larger audience and grow their community on TikTok by connecting with more like-minded users. For this advertising tool, you are allowed to promote public videos using sound from commercial music library. Videos with copyrighted sounds are not available for this TikTok feature.
How to identify your right target audience on TikTok?
To maximize your TikTok marketing strategy efficiency, you need to identify your target audience. In order to discover your focusing audience, there are three things you need to pay the most attention to.
Understand your subcultures
Spending time to stick on TikTok will help you explore your community and especially your current audience. What type of content did they use to engage with? How do they interact (like, comment or repost)? What time do they usually immerse themselves in TikTok? Knowing your audience will help you to satisfy their demands.
Otherwise, TikTok Analytics is a great resource that lets you get to know audience insights and discover audience engagement such as follower list, likes and video comments. TikTok analytics also covers data about TikTok trends, audience demographics, account growth and peak activity times.
Learn from target audiences in TikTok Ads
Custom & lookalike audiences
TikTok Ads manager allows brands to create custom audiences and lookalike audiences – a great tool to identify your targeting audience. Thanks to custom and lookalike audiences, TikTok marketers can find user groups that share similar characteristics with their current followers and customers.
In addition, TikTok also gives you a chance to take advantage of your previous marketing campaigns or data to create custom audiences. By using previous data, you can include or exclude these users from your current campaign.
Demographics
In TikTok Ads Manager, you can find your right targeting audience based on demographic characteristics such as gender, age, location and language. Depending on your type of business, different factors will be suitable.
Interests and behaviors
TikTok allows brands to target their audience by following their interests and behaviors. Regarding viewers’ interests, brands will discover what categories of content users usually show higher interaction. When it comes to behaviors, advertisers can connect with TikTok audiences based on their latest engagement within certain creator categories, video categories or hashtags (over the past 7 days).
Devices
Device is also a criteria that helps you define your target audience through TikTok Ads. It is especially helpful for personal electronics or gaming brands. Device targeting options on TikTok include:
- Connection type: Wifi, 2G, 3G, 4G, 5G
- Operation System: iOS & Android
- Operation System Version: Based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
- Device model: Based on user’s device model.
- Device price: Based on device pricing, ranging from no limit to $1000+.
- Carrier: Based on mobile phone carriers.
Engage your audience
Audience engagement plays a significant role in discovering your right audience on TikTok. It creates a sense of community, the value of brand loyalty and much more. This method can give you huge benefits that you have never expected.
When you start a conversation with your audience by replying to a comment, they will feel heard and valued. Keep in mind that conversations also allow you to keep an eye on what users are saying in your posts. Therefore, you have chances to harvest experience and create content based on viewers’ insights to get your target viewers.
From your reach audience to a successful business
A huge engaged audience on TikTok brings to your brand promising chances to enhance visibility and grow a strong community of followers who have an interest in your products or services. More TikTok users reached can be translated to a higher chance to increase the conversion rate.
The sky is no limit so don’t hesitate to try diverse ways to maximize your reached audience. Feel free to try out our new product NestAds to broaden your engagement through TikTok Ads.
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