SERVER-SIDE TRACKING
No more missing conversions due to ad blockers.
Tired off conversions being lost or misattributed? Huge gap between ads data and sales performance? NestAds is here to keep your data consistent.
Server-side tracking made simple for Shopify
Stop losing conversion data to ad blockers and iOS privacy restrictions. NestAds automatically routes data directly from your server to Facebook, TikTok, and Google Ads, fixing your marketing attribution without the technical headache.
How server-side tracking NestAds works
A fully managed first-party data solution to capture every sales
Recover missing conversion data
Bypass browser limitations and ad blockers that hide up to 30% of your sales performance. By collecting data on the server side, NestAds ensures every purchase, add-to-cart, and customer action is successfully captured
Stop misleading conversion rate that wasted ad spend
When browser cookies expire prematurely, your ad platforms cannot see which specific ad drove the purchase. NestAds links customer journeys accurately using reliable first-party data, giving you the clear metrics needed to scale profitable ads and cut losing ones.
Zero server maintenance or coding required
Standard server-side setups require purchasing cloud services, writing code, and configuring complex API containers. NestAds acts as your fully managed infrastructure, handling the server management and data processing for you so you can launch instantly.
More powerful features
Discover how NestAds can help Shopify businesses and advertising agencies.
The customer journey is rarely straight line. Visualize every interaction from the first click to the final sale with intuitive user path diagrams.
Manage your Facebook and TikTok ad creatives in a single dashboard. Track how creatives perform across multiple platforms to identify winning ads.
Connect vital advertising KPIs — like ad spend and ROAS — directly to individual items in your store. Identify your true winners and optimize ad spend.
Explore our server-side tracking guide
Learn more about marketing attribution through our articles
Get reliable ads performance reports, discover true profits
Uncover your high-converting channels, optimize every customers touchpoint, and maximize your returns
Easy to use
One-time setup
Free plan available
Frequently Asked Questions
If you still have concerns, please contact us.
What is Server-side Tracking?
Server-side Tracking is the primary data collection method in NestAds that captures customer actions (like purchases or add-to-carts) directly from your ecommerce website’s server instead of their web browser. This ensures your data remains accurate even when browsers or privacy settings attempt to block traditional tracking pixels.
Do I need a developer to set up NestAds Server-side Tracking?
No. While traditional server-side tracking requires purchasing cloud hosting (like AWS) and writing custom code, NestAds provides a fully managed infrastructure. The setup is designed to be straightforward for ecommerce store owners and ad agencies, eliminating the need for technical maintenance.
You can book a demo for clear instructions!
How does this feature improve my ad performance and ROAS?
When your ad platforms receive incomplete data, their optimization algorithms struggle to find your ideal customers, leading to wasted ad spend. By feeding accurate, server-side conversion data back into platforms like Meta and Google, their algorithms can optimize effectively, help you scale winning ads confidently, and lower your overall acquisition costs.
What are Custom Traffic Rules and how do they help my business?
Custom Traffic Rules allow you to set specific conditions to filter, sort, and categorize your incoming traffic. Instead of dealing with cluttered or misclassified data, you can isolate specific traffic sources—like a particular influencer campaign, email sequence, or referral link. This ensures your primary ad attribution reports remain clean and accurate.