Marketing Attribution

Marketing Attribution

Shopify Analytics Explained & How to Use (2024)

In today’s digital landscape, understanding the intricacies of Shopify analytics is paramount for e-commerce success. Whether you’re a seasoned Shopify merchant or just starting your online store journey, grasping the fundamentals of Shopify Analytics can empower you to make informed ...

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Shopify Analytics vs Google Analytics: Which Is Best Fit for You?

Analytics is crucial in e-commerce as it unveils insights behind every numerical data point. Unsure about Shopify analytics vs Google analytics? Our blog has you covered! Join us as we ...

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Google Ads Enhanced Conversions Explained & How to Set Up

Welcome to our in-depth exploration of Google Ads Enhanced Conversions! In this comprehensive guide, we’ll delve into the definition of Google Ads Enhanced Conversions, unravel the intricacies of how it ...

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Server-side Tracking vs Client-side Tracking: Key Differences

Due to the rapid changes happening in e-commerce, the ability to accurately track user behavior and analyze data is indispensable. As businesses strive to understand and enhance their customer journeys, ...

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Google Ads Demand Gen Explained: 2024 Complete Guide

Last year, Google held its Google Marketing Live 2023 event to shed light on the upcoming plans and updates for Google Ads. Various new updates and releases were announced, ranging ...

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Google Ads Conversion Tracking Explained & How to Use (2024)

In the realm of Google Ads, the effectiveness of any advertising campaign hinges on the mastery of conversion tracking. Yet, for many marketers, the challenge lies in navigating the complexities ...

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What is Average CPM Google Ads & How to Reduce It (2024)

Welcome to our guide, where we make digital advertising simple and effective! In this journey, we’ll explore Cost Per Mille Google Ads, a key metric for online success. Whether you ...

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How to Increase CTR Facebook Ads: 7 Tips to Optimize Your Result

Hello marketer! Utilizing Facebook ads offers a quick method to enhance your brand’s image and boost potential profits. Yet, encountering low click-through rates (CTR) can pose challenges and disrupt your ...

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Facebook Ads Size & Specs to Optimize Your Creative (2024) 

Facebook remains a promising ground for businesses seeking to expand and thrive. Effectively utilizing this platform for advertising entails adherence to several guidelines, including those about ad dimensions. This article ...

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Google Ads Not Spending: 8 Common Reasons & How to Solve

Have you ever encountered a scenario where your budget not spending on Google Ads, leaving you wondering? This situation is quite common among advertisers and can be frustrating. This article ...

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Google Ads Budget Optimization: Best Practices for Success

Google Ads is a powerful way for businesses to connect with their audience. But to truly harness its power, you need to focus on something crucial: optimizing your budget. In ...

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Google Ads Automation: Is It Worth Using? Best Practices to Utilize

Google Ads automation offers powerful tools and features to revolutionize campaign management. From bid management to ad creation, automation allows advertisers to automate tasks and make real-time adjustments for improved ...

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Google Ads Conversion Tracking Vs Google Analytics 4: Which Data is Better?

When executing a campaign, establishing a tracking tool to gauge each metric and attain a comprehensive understanding is paramount. Two prevalent tools for tracking Google Ads performance called Google Ads ...

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Optimize Google Ads for Conversions: How to Do It Effectively?

Nowadays, Google Ads campaigns are crucial for businesses aiming to boost their online presence, draw in valuable visitors, and turn them into loyal customers. But how do you make sure ...

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Google Display Ads Examples: 16 Ideas to Get Inspiration

In online commerce, where each click carries immense significance, leveraging Google Display Ads can be a game-changer for your business. Yet, many struggle to harness their full potential. How can ...

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