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Activate shoppable TikTok feeds into sales & make your site lively
Manage affiliate programs effortlessly to gain your brand ambassadors
Create a better shopping experience & skyrocket your store sales
Ultimate destination for valuable eCommerce insights, strategies & more.
Essential ebooks to help you thrive in eCommerce
Estimate your costs & improve your marketing performance with our free tools
Access all answers, tutorials & help articles you need to get the most out of our apps
Request a demo or personal support for all your questions about our apps features
Grow together to drive merchant success & scale eCommerce business
Earn up to 20% commission by referring NestScale ecosystem to your network
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Total 63 articles
The path from a customer’s first interaction to their final purchase is no longer straightforward. It’s a complex journey that spans multiple channels and touchpoints. Hence, almost all brands are…
Currently, eCommerce businesses have to keep up with constantly changing online shopping behaviors across multiple platforms. So to maximize reach and effectiveness, most brands now invest in various marketing channels.…
What leads your customer from the first click to the final purchase? They might see an Instagram ad, search for your brand on Google, and respond to a personalized email.…
If you're running an eCommerce business, you know that customer journeys are more complex than just a quick purchase and goodbye. These days, customers go through a series of steps…
Understanding customer behavior is key to business success. It allows you to tailor products, marketing, and customer experiences to meet the needs of your audience. But how do you go…
Welcome back to our first-party data series! In our previous first-party data marketing blog, we discussed leveraging this data to enhance customer experiences and drive growth. Now, we will dive deeper…
In our fifth blog, First-party data examples, we explored real-world examples of businesses successfully leveraging first-party data. With such case studies, we can’t deny the importance of 1st-party data for…
In the ever-evolving world of e-commerce, one major challenge for Shopify merchants is accurately tracking marketing efforts. With multi-channel marketing, where customers interact with brands across various platforms before purchasing,…
In today's digital landscape, the ability to effectively collect, analyze, and utilize data is more critical than ever. In our previous blog, "Best strategies for first-party data collection," we explored…
In today's data-driven landscape, navigating the complexities of data collection is more critical than ever. Understanding the nuances between zero, first, second, and third-party data sets the stage for crafting…
In today's landscape of evolving data privacy regulations and heightened customer expectations, knowing where your data comes from is more important than ever. Understanding the distinctions between zero, first, second,…
In a landscape where privacy regulations are becoming more stringent, the use of third-party cookies is undergoing significant changes. Google's recent announcement to reverse its decision to phase out third-party…
In today's digital landscape, knowing how to track sales conversion across various channels isn't just an option; it's a necessity for e-commerce businesses aiming to thrive. Multi-channel tracking allows you…
Running ads, especially Facebook Ads, is a crucial activity for boosting sales for Shopify Merchants. To ensure these efforts yield good results, it’s important to continuously track and measure your…
In today's dynamic digital marketing world, understanding how users interact with ads across various touchpoints is essential for optimizing campaigns and maximizing ROI. Two popular and effective models for attributing…
Accurate data is essential for making informed business decisions in E-Commerce. For Shopify store owners, Google Analytics 4 (GA4) is a powerful tool for tracking customer behavior, particularly Add to…
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