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Journey-Based Marketing Attribution
NestAds reveals the impact of each customer touchpoint on conversions across all channels, guiding data-driven decisions to maximize your marketing efforts
Struggling with accurate conversion tracking and data collection?
You are not alone. Businesses like yours are facing significant challenges
Ad blocker
Ad blockers not only stop ads from showing up but also block the ads platform tracking scripts that tell you which ads are driving revenue and which aren’t.
Short-lived cookie
With most browsers limiting cookies to just 7 days or less, businesses struggle to gain long-term insights into customer behavior and ad effectiveness.
iOS 14+ impact
iOS’s privacy updates mean we can’t track ads like before, so it’s tougher to tell if your ads are effective, potentially leading to wasted ad spend.
Bypass all tracking errors with NestAds's server-side tracking
Unlike other in-platform and third-party tools, NestAds uses unique NestAds pixel to track first-party customer purchase data and deliver it to your marketing channels.
Data collection
NestAds collects data through server events. When a user performs an action on a website such as Add to cart, View content, Initiate checkout, Complete checkout, etc, that action is recorded as a server event. The data is also enriched with additional context including customer information.
Data transmission
NestAds pixel sends the collected data to the NestAds server. This transmission doesn’t rely on the user’s browser or device, so it isn't affected by browser restrictions, ad blockers or cookie restrictions on the client side.
Data transmission
NestAds pixel sends the collected data to the NestAds server. This transmission doesn’t rely on the user’s browser or device, so it isn't affected by browser restrictions, ad blockers or cookie restrictions on the client side.
NestAds: 2-in-1 solution to simplify tracking & analysis
With NestAds acting as both the server and analytics platform, data flows seamlessly from collection to analysis,
Data processing in NestAds
Once the NestAds server receives the data, it processes, filters, and cleans up data to better align with your business needs. Only necessary data is kept to maintain user privacy.
Analytics & Insights with NestAds
After processing. the data collected via NestAds's server-side tracking is used to generate insights, right from the NestAds dashboard. This integration not only reduces complexity but also increases data security by minimizing data exposure to external systems.
Why NestAds?
NestAds measures your marketing effectiveness across the entire customer journey, helping you allocate the budget effectively based on actual performance and results.
Analyze customer journey from initial engagement (click) to deeper interaction (actions)
- Use clear & intuitive diagrams to visually identify users' most frequent paths from any first touch.
- Identify popular routes as well as potential problem areas where customers are lost.
- Support multiple viewing levels wherein one can drill down to see specific details.
Your customizable & comprehensive report for all marketing data
- Track the performance of paid advertising, SEO, social media, and more, all from one place.
- Get deeper insights into your ad performance at channels, campaigns, ad groups, or ads level.
Understanding the creative impact on consumer actions
- Determine winning ads creative across platforms, based on key metrics.
- Gain valuable insights via interactive data visualizations.
Seamless integrations for
Shopify merchants
Automatically pull relevant data from Shopify and automatically integrate with the largest marketing platform for accurate and actionable data.
Join 1000+ Shopify brand owners, marketers, and agencies using NestAds for accurate conversion tracking
Good value for money. Good attribution tracking, and some useful reporting features as well. Ideal for smaller businesses who don't want to spend hundreds of hundreds per month on other third party tracking apps.
Thrive Protein
Canada
I am very satisfied with the support. Rachel helped me change and add some settings in the Business Manager. I will test the app.
TeaBalls Official
Switzerland
Just got it, going to test it out, but support has been great so far, and the pricing is much more reasonable than pretty much any alternative, it's fixed, so not based upon revenue or ad spend.
Bark Buddy
United States
NestAds is a must-have for marketers handling multiple ad platforms! It simplifies cross-channel ad tracking, boosting ROAS. With a one-time setup and dedicated support, NestAds is a user-friendly solution for precise campaign management.
Nela Mae
Netherlands
Ready to get started?
Uncover your high-converting channels, optimize every customers touchpoint, and maximize your returns today with NestAds!
Easy to use
One-time setup
