Meet AdNinja
Let’s meet Anubhab – Founder & CEO of AdNinja. He is going to share with us how his performance marketing agency strives to do more than just run ads, but also help DTC brands make every ad dollar work harder.
Anubhab and his team at AdNinja were working with different multi-platform ad campaigns such as Google, Facebook, and TikTok. So, the customer journeys are very diverse. As the campaigns scaled, the process of ad tracking and budget optimization became more and more complicated, presenting new challenges for the team.
The challenge of tracking multi-channel journeys
Dealing with multi-channel customer journeys, the team found it hard to identify which channel was working most efficiently. And most of the time, they miss early touchpoints that take a long time to convert. That’s when they realized standard attribution settings like “7-day click, 1-day view Last Click” on Ad Managers didn’t help them capture the big picture.
“With only these basic attribution tools, we couldn’t see how each channel was contributing to the end conversion. And, we got confused whether any high-impact channels are missing out, as last-click models on most platforms overlooked early touchpoints.”
Why AdNinja choose NestAds?
When Anubhab and his team turned to NestAds, they found an instrumental tool that painted them a crystal clear picture of customer touchpoints in the purchasing journey.
Bridge every touchpoint
With NestAds Multi-Touch Attribution reports, AdNinja could now follow each campaign’s impact across channels. It enabled them to optimize budgets with new confidence in how each platform truly played its part in conversions.
“Finally, we could closely follow multiple user interactions throughout the journey of different channels at a longer timeframe, and avoid missing out on important touchpoints even in months before. It opens up a whole new world of user behavior insights for us to optimize ad campaigns much better.”
Uncover hidden insights in customer journeys
NestAds, one more time, surprised Anubhab and his team with completely fresh and valuable insight from the customer journey mapping feature.
“Journey mapping in one of my projects revealed that TikTok is a very effective TOF channel, as there were many first clicks and behaviors like Add to Cart and initiate checkout happening after the initial click. However, the long buying journey made me initially think TikTok was ineffective.”
Turning insights into impact
No more misperceptions, every piece of data is now accurate, clear, and insightful for Anubhab and his team at AdNinja to make informed decisions on campaign optimization.
After 2 months of using NestAds, AdNinja knew what it took to please clients with measurable results. One of the projects they run gained:
- 30% ROAS increase
- 35% CPA reduction
- 90% of orders have a known source
NestAds reveals the full story behind every conversion
For a performance marketing agency like AdNinja, data-driven insights are more than critical. That’s the reason why they make it all the way to upgrade their toolset and skillset in marketing attribution with NestAds to make a strong impact on CRO for their clients every day.
“As an agency working with eCommerce SMBs, I know how challenging it can be to track every ad spend and be sure it’s making a good impact. But we did it with NestAds, we finally have a tool that connects all the dots in customer journeys. It’s given us a fresh perspective on each ad channel and how user paths vary across them. So if you’re still trying to figure out where your ad spend is truly working, go ahead and talk to the NestAds team!”
Ready to unleash the power of Marketing attribution?
See how NestAds can transform your marketing strategies with all-in-one dashboard, multi-touch attribution, server-side tracking, and customer journey mapping. Start making smarter decisions and scale with confidence.
