Have you ever missed any new TikTok features and let other marketers get all the spotlight? TikTok is a platform that always tries its best to create unique features and meet every merchant’s demands.
So don’t let this happen again! Let’s discover new TikTok features: TikTok Display Cards and Other Interactive Add Ons to be a winner in the TikTok advertising community.
Brands have chances to boost brand engagement and interaction by grabbing more attention from their audience in a full-screen, sound-on experience. Depending on your TikTok marketing strategy, you can choose between two types: Standard or Premium Add-Ons.
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Why are Interactive Add-Ons effective for brands?
It will be missing if your brand doesn’t leverage Interactive Add-Ons. This new feature can drive deeper engagement in an innovative way. The statistics recorded make all marketers surprised.
According to TikTok, 57% of viewers are more likely to search for brand information online after connecting with businesses via TikTok. Moreover, using Interactive Add-Ons encourages customers to interact more flexibly. It’s a stronger point compared to other types of TikTok Ads because brand engagers are more likely to move to the next stages of the sales funnel:
- 350% more likely to visit the brand’s physical store
- 150% more likely to purchase items from the brand
- 40% more likely to visit the brand’s website or application
Depending on different business goals and budgets, brands can choose between 2 options:
- Standard Add-Ons: Enhance your In-Feed Ads to reach lower-funnel marketing goals such as generating clicks or increasing conversion rates. With the standard choice, TikTok provides 4 different types: Display Card, Gift Code Sticker, Voting Sticker, and Countdown Sticker.
- Premium Add-Ons: Allow brands to improve their Top-of-Funnel marketing strategies, such as raising brand awareness or building community. With this premium option, TikTok offers Pop-out Showcase, Gesture and Super Like for brands to choose from.
Standard Interactive Add-Ons on TikTok
Display Card
Display Card is the first format of Standard Interactive Add-Ons on TikTok that allows users to add cards in your In-Feed video advertising. Thanks to this customized image, you have a chance to highlight important messages, promote offers and drive more traffic to your website or application.
Display Card also includes a CTA button to increase traffic to your website. If you are running a Reach & Frequency campaign, the Display Card serves as an internal landing page on TikTok.
Display Card is available depending on your advertising buying type:
- Reach & Frequency and Auction Ads: Display Card can be used for all objectives.
- Brand Auction: Display Card can support app install, traffic, conversion, reach and video views. However, only allow listed advertisers can have the ability to use this feature for Brand Auction.
How to create Display Card Ads?
Here is the 10-step process for you to create a Display Card advertising in a simple way.
- Create a new campaign.
- Select your buying type: Reach & Frequency and pick an advertising objective, or Auction and choose the Traffic, Conversions, or App Installs objective.
- Set up your ad group and click Continue to Ad from the Submit Order and Reserve Audience pop-up.
- Enable Identity if you want to create a Spark Ad or turn it off for a non-Spark Ad.
- Select Single Video as the Ad Format.
- Add your video, ad text, URL, and call to action.
- Click Create under Interactive Add-ons.
- From the Interactive Add-on pop-up, choose Card, and select Display Card, and click Confirm.
- Click Upload Image and select the image you want to use as your Display Card. You can edit your image, as needed, then click Confirm.
- Click Submit on the ad creation page.
Gift Code Sticker
The Gift Code Sticker Interactive Add-On is a new feature that lets you add a promotional code to your video. This sticker will appear within the TikTok Ads video and can’t be closed until the end. You can also adjust the size and position of your sticker on TikTok Ads Manager.
Gift Code Sticker is leveraged to boost conversion rate and generate loyalty by attracting new buyers and encouraging existing customers to take action. As soon as the TikTok Gift Code Sticker shows in the advertisement, the audience can click Get Code to copy it to their phone’s clipboard, and redeem the code in-app or on the landing page.
Gift Code Sticker is available depending on your advertising buying type:
- Reach & Frequency and Auction Ads: Gift Code Sticker can be used for increasing reach, traffic, and video views.
- Brand Auction: Gift Code Sticker can support app installation, traffic, conversion, reach and video views.
Countdown Sticker
With Countdown Sticker Interactive Add-On, users have the power to add a timer to their video advertising. This feature is really helpful in capturing the audience’s attention by creating FOMO about your upcoming event. A sense of urgency encourages customers to immediately take more action.
Similar to Gift Code Sticker, the Countdown Sticker appears in the video for the entire time and can’t be closed before your advertising ends. Otherwise, it will show the amount of time left in days-hours-minutes. You can also adjust the size and position of your Countdown Sticker. When users click on this sticker, it will drive them to the desired landing page.
Countdown Sticker is available depending on your advertising buying type:
- Reach & Frequency and Auction Ads: Countdown Sticker can be used for increasing reach, traffic and video views.
- Brand Auction: Countdown Sticker can support app installation, traffic, conversion, reach and video views.
Voting Sticker
The Voting Sticker enables brands to create a voting topic with two options in their advertising video. Thanks to this activity, you have a winning chance to increase deeper engagement with audience participation and collect more information about your customer behavior.
Similar to Gift Code Sticker and Countdown Sticker, the Voting Sticker appears in the video for the entire time and can’t be closed before your advertising ends. You can also adjust the size and position of your Voting Sticker.
Voting Sticker is available depending on your advertising buying type:
- Reach & Frequency and Auction Ads: Voting Sticker can be used to increase reach, traffic, video views, and community interaction.
- Brand Auction: Voting Sticker can support app installation, traffic, conversion, reach and video views.
Premium Interactive Add-Ons on TikTok
Pop-out Showcase
Pop-out Showcase puts all the spotlight on the brand’s products through pop-out elements and allows brands to lead customers to further stages of the marketing funnel. They are really helpful by enabling viewers to click and driving them to a landing page. All the viewers can interact with them like other TikTok videos.
Otherwise, this element can illustrate a specific product that brands aim to promote in an exciting way. When it comes to selling an item online, your product image is one of the most important factors. A good illustration makes a good first impression and creates a sales connection.
However, do note that the Pop-out Showcase is currently testing and is not available for all accounts.
Gesture
This is a feature that creates a deeper connection by inviting viewers to physically interact with your advertising video. Gesture encourages the audience to reveal rewards and more information when they tap or swipe on your ad.
In addition, a pop-up card will display after the Super Like effect appears and drive users to a landing page with more detailed information about your products. However, Super Like 2.0 is not officially launched yet.
How to create Interactive Add-Ons?
Simpler than creating Display Card, all the steps to create other Interactive Add-Ons are similar:
- Create a new campaign in TikTok Ads Manager
- Select Buying type and Advertising objective.
- Set up your Ad Group, and continue to Ad Creation.
- Enable Identity if you want to create a Spark Ad or turn it off for a non-Spark Ad.
- Select Single Video as the Ad Format.
- Add your video, ad text, URL, and call to action.
- Click Create under Interactive Add-ons.
- From the Interactive Add-on pop-up, select Sticker and the Interactive Add-Ons type you want, then click Confirm.
Start running an Interactive Add-On
TikTok Display Cards and other Interactive Add-Ons offer an exciting way to capture the audience’s attention with various eye-catching elements, compared to other TikTok Ad formats.
In a competitive advertising community on TikTok. it will be missing if your brand doesn’t leverage these unique features to broaden your reached audience and drive conversions.
If you need help with Interactive Add-On or running TikTok Ads, feel free to contact us via live chat or try NestAds app for free. NestAds helps you simplify the TikTok ad setup, target the right audience with relevant content and maximize return on ad spend.
