TikTok Advertising 
Have you ever missed any new TikTok features and let other marketers get all the spotlight? If you have, don’t let this happen again!
Since TikTok is a platform that always tries to develop unique creative tools and meet every merchant’s demands, staying up to date with the latest features can be advantageous for your business. In this blog, let’s discover TikTok’s brand new tool – Display Cards and Other Interactive Add-Ons to be a winner in the TikTok advertising community.
What is TikTok Interactive Add-Ons?
TikTok Interactive Add-Ons are features that let creators include interactive elements like polls, quizzes, challenges, and more in their videos. These features engage and drive audience engagement, making them an effective tool for brands and influencers to broaden their reach and promote their products or services.
According to a survey by TikTok, a viewer is 150% more likely to make a purchase after sharing, liking, or commenting on a TikTok brand video. So, brands have a high chance to boost brand engagement and interaction by grabbing more attention from their audience in a full-screen, sound-on experience.
Depending on your TikTok marketing strategy, you can choose between two types: Standard or Premium Add-Ons.
Why are TikTok Interactive Add-Ons effective for brands?
It will be missing if your brand doesn’t leverage Interactive Add-Ons. This new feature can drive deeper engagement in an innovative way. The statistics recorded make all marketers surprised.
According to TikTok, 57% of viewers are more likely to search for brand information online after connecting with businesses via TikTok. Moreover, using Interactive Add-Ons encourages customers to interact more flexibly. It’s a stronger point compared to other types of TikTok Ads because brand engagers are more likely to move to the next stages of the sales funnel:
- 350% more likely to visit the brand’s physical store
- 150% more likely to purchase items from the brand
- 40% more likely to visit the brand’s website or application
Depending on different business goals and budgets, brands can choose between 2 options:
- Standard Add-Ons: Enhance your In-Feed Ads to reach lower-funnel marketing goals such as generating clicks or increasing conversion rates. With the standard choice, TikTok provides 4 different types: Display Card, Gift Code Sticker, Voting Sticker, and Countdown Sticker.
- Premium Add-Ons: Allow brands to improve their Top-of-Funnel marketing strategies, such as raising brand awareness or building community. With this premium option, TikTok offers Pop-out Showcase, Gesture and Super Like for brands to choose from.
How to create TikTok Interactive Add-Ons?
Here is the 9-step process for you to create a TikTok ad using Interactive Add-Ons in a simple way.
- Create a new campaign.
- Select your buying type: Reach & Frequency and pick an advertising objective, or Auction and choose the Traffic, Conversions, or App Installs objective.
- Set up your ad group and click Continue to Ad from the Submit Order and Reserve Audience pop-up.
- Enable Identity if you want to create a Spark Ad or turn it off for a non-Spark Ad.
- Select Single Video as the Ad Format.
- Add your video, ad text, URL, and call to action.
- Click Create under Interactive Add-ons.
- From the Interactive Add-on pop-up, select the Interactive Add-Ons type you want then click Confirm.
- Click Submit on the ad creation page.
Different types of TikTok Interactive Add-Ons
Standard Add-Ons
TikTok Display Card
TikTok Display Card is the first format of Standard Interactive Add-Ons on TikTok that allows users to add cards to your In-Feed video advertising. Thanks to this customized image, you have a chance to highlight important messages, promote offers and drive more traffic to your website or application.
TikTok Display Card also includes a CTA button to increase traffic to your website. If you are running a Reach & Frequency campaign, the Display Card serves as an internal landing page on TikTok.
Display Card is available depending on your advertising buying type:
- Reach & Frequency and Auction Ads: Display Card can be used for all objectives.
- Brand Auction: Display Card can support app install, traffic, conversion, reach and video views. However, only allow listed advertisers can have the ability to use this feature for Brand Auction.
TikTok Display Card specs
- Supported format: .jpg, .jpeg, .png
- File size: no limitation
- Display size: Width 750 * Height 421
- Card popup time: based on mode to determine the optimal popup time based on the advertising objective, industry, and user behavior, cannot be modified.
- Display Card can include a customized CTA button.
Note
- Avoid low-pixel creative material.
- Avoid using transparent design assets in the Display Card.
- Once the campaign is live, ad assets cannot be edited or replaced.
- Display cards must be used with in-feed ads & cannot be used simultaneously with other interactive add-ons for one creative.
Gift Code Sticker
The Gift Code Sticker Interactive Add-On is a new feature that lets you add a promotional code to your video. This sticker will appear within the TikTok Ads video and can’t be closed until the end. You can also adjust the size and position of your sticker on TikTok Ads Manager.
Gift Code Sticker is leveraged to boost conversion rate and generate loyalty by attracting new buyers and encouraging existing customers to take action. As soon as the TikTok Gift Code Sticker shows in the advertisement, the audience can click Get Code to copy it to their phone’s clipboard, and redeem the code in-app or on the landing page.
Gift Code Sticker is available depending on your advertising buying type:
- Reach & Frequency and Auction Ads: Gift Code Sticker can be used for increasing reach, traffic, and video views.
- Brand Auction: Gift Code Sticker can support app installation, traffic, conversion, reach and video views.
Gift Code Sticker specs
- Appearance: A Gift Code Sticker will be visible in the ads for the entire length and cannot be closed before the ad has finished playing.
- Sticker Elements: Sticker title, Gift code description, Gift code, copy button, and CTA button.
- Character limit: Within 20 characters for the Gift Code name and within 56 characters for the Gift Code description. Also, you can create a Gift code with up to 21 letters and numbers.
- Sticker color: Choose between orange, pink, black, and purple. Color customization isn’t currently supported.
- Size and Position: You can adjust the size, angle, and position of the Sticker on TikTok Ads Manager.
Note
- Once a campaign is live, ad assets cannot be modified or replaced.
- Gift Code Stickers can be used in In-Feed ads and Auction ads.
- Gift Code Stickers cannot be combined with other Interactive Add-ons.
- Ads with Gift Code Stickers must include a URL.
Countdown Sticker
With Countdown Sticker Interactive Add-On, users have the power to add a timer to their video advertising. This feature is really helpful in capturing the audience’s attention by creating FOMO about your upcoming event. A sense of urgency encourages customers to immediately take more action.
Similar to Gift Code Sticker, the Countdown Sticker appears in the video for the entire time and can’t be closed before your advertising ends. Otherwise, it will show the amount of time left in days-hours-minutes. You can also adjust the size and position of your Countdown Sticker. When users click on this sticker, it will drive them to the desired landing page.
Countdown Sticker is available depending on your advertising buying type:
- Reach & Frequency and Auction Ads: Countdown Sticker can be used for increasing reach, traffic and video views.
- Brand Auction: Countdown Sticker can support app installation, traffic, conversion, reach and video views.
Voting Sticker
The Voting Sticker enables brands to create a voting topic with two options in their advertising video. Thanks to this activity, you have a winning chance to increase deeper engagement with audience participation and collect more information about your customer behavior.
Similar to Gift Code Sticker and Countdown Sticker, the Voting Sticker appears in the video for the entire time and can’t be closed before your advertising ends. You can also adjust the size and position of your Voting Sticker.
Voting Sticker is available depending on your advertising buying type:
- Reach & Frequency and Auction Ads: Voting Sticker can be used to increase reach, traffic, video views, and community interaction.
- Brand Auction: Voting Sticker can support app installation, traffic, conversion, reach and video views.
Premium Add-Ons
Pop-out Showcase
Pop-out Showcase puts all the spotlight on the brand’s products through pop-out elements and allows brands to lead customers to further stages of the marketing funnel. They are really helpful by enabling viewers to click and driving them to a landing page. All the viewers can interact with them like other TikTok videos.
Otherwise, this element can illustrate a specific product that brands aim to promote in an exciting way. When it comes to selling an item online, your product image is one of the most important factors. A good illustration makes a good first impression and creates a sales connection.
However, do note that the Pop-out Showcase is currently testing and is not available for all accounts.
Gesture
This is a feature that creates a deeper connection by inviting viewers to physically interact with your advertising video. Gesture encourages the audience to reveal rewards and more information when they tap or swipe on your ad.
In addition, a pop-up card will display after the Super Like effect appears and drive users to a landing page with more detailed information about your products. However, Super Like 2.0 is not officially launched yet.
Successful TikTok Interactive Add-Ons examples
Sour Patch Kids
Sour Patch Kids is an American candy brand that is known for its sweet, sour, and mischievous candy personified as a kid. In 2022, with its new campaign, Sour Patch Kids aimed at increasing interest and driving consideration of their custom candy mix bags.
To meet these goals, the brand took advantage of TikTok’s new interactive Display Card add-on combined with the In-Feed Video ad. The Display Card acts as a CTA button to direct users to a landing page where they can make a purchase while showcasing the products in an entertaining, eye-catching way.
This campaign gained Sour Patch Kids a big success and surpassed all TikTok benchmarks, increasing their cost per impression by 12%, their click-through rate by 331%, and their cost per click by 74%. most significantly, the Sour Patch Kids campaign using Display Card considerably outperformed non-Display Card creative, with a +136% click-through rate and +30% cost per click.
CPF Board Singapore
In 2021, the Central Provident Fund Board (CPFB) of Singapore executed a campaign that invited questions from young adults on accomplishing their life goals with the promise of open and honest answers to start conversations about retirement among younger Singaporeans.
The main focus of the campaign on TikTok was a 45-minute livestream featuring seven prominent KOLs who talked to a CPF expert with user-submitted questions. Notably, the Countdown Sticker that was embedded in each KOL’s content enabled CPFB to promote and hype up the livestream session, giving users clear instructions on when to attend the event.
Additionally, the KOLs’ content was boosted by Traffic Ads with Countdown Stickers, which encouraged people to click through and submit their questions beforehand.
The results were amazing with the overall click-through rate rising 1.5x. The average ad CTR was 0.49%, while the average Countdown Sticker ad CTR was 0.70%. CPF had more than 8.1 million total views and more than 1 million reach using Traffic Ads. Moreover, on the day of the live stream, nearly 5,000 unique viewers tuned in to hear the responses to their inquiries.
Start making your TikTok ads interactive
TikTok Display Cards and other Interactive Add-Ons offer an exciting way to capture the audience’s attention in an innovative & exciting way. In a competitive advertising community on TikTok, it will be missing if your brand doesn’t leverage these unique features to broaden your reached audience and drive conversions.
Updated: TikTok Interactive Add-Ons are now offered globally for In-Feed Ads. Need help with setting up Interactive Add-on or running TikTok Ads, feel free to contact us or try the NestAds app for free. This TikTok advertising management software helps you simplify the TikTok ad creation, target the right audience with relevant content and maximize return on ad spend.
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