TikTok Advertising 
If you have clicked on this, then you’re probably looking to increase your engagement and reach on TikTok. And trying to figure out what’s the best time to post on TikTok is always a big headache for everyone. Post at the wrong time can lead to minimal engagement and the TikTok algorithm won’t push your content. That’s why in this blog, we’ll be sharing with you some valuable insights to achieve maximum visibility and impact.
To dive deeper into TikTok Ads, including tips and tricks like the best times to post and how much budget to spend, check out our free comprehensive course alongside our blog series. It covers everything from the basics to advanced strategies for scaling your TikTok Ads campaigns.
So, without any further ado, let’s dive in and uncover the best time to post on TikTok for optimal results!
Do best posting times exist?
Yes, there are optimal posting times on TikTok. However, you can’t expect a universal best time that works for every customer segment, business, or industry. Your ideal posting times depend on your audience’s specific behaviors and media habits. Therefore, to find the best schedule for you, you’ll need to experiment and dive into your data to understand your customers and content better. We recommend using any analytics tools that are suitable for you to maximize your data and determine the right posting times.
If you’re new to TikTok and lack audience data, don’t worry. We have gathered data from various businesses and research that you can use in the early stages. Combine these insights with your own experience over time. Get ready, and let’s check it out!
The best times to post on TikTok (Expert suggestions)
The TikTok algorithm always favors videos that receive engagement, and so by posting your videos at a time when your audience is most active, you increase the chances of your videos getting seen and engaged. Below is the timetable shows the times when users are most active globally, based on our comprehensive analysis:
Based on this study, the best time to post on:
- Monday: at 6AM, 10AM, 10PM
- Tuesday: at 2AM, 4AM, 9AM
- Wednesday: 7AM, 8AM, 11PM
- Thursday: 9AM, 12AM, 7PM
- Friday: 5AM, 1PM, 3PM
- Saturday: 11AM, 7PM, 8PM
- Sunday: 7AM, 8AM, 4PM
However, it is important to remember that every business, influencer, or individual has a different best time to post on TikTok. To optimize your TikTok content strategy, explore our user behavior research:
- 7- 9 AM: Many users check social media for news upon waking up.
- 11-12 AM: Midday is an ideal time for entertainment and relaxation.
- 8 – 9 PM: After work and during dinner, engagement is at its peak as users socialize online with friends and check daily trends.
- 11- 12 PM: For night owls or those winding down before bed, this time frame presents an opportunity to catch up on TikTok.
It’s important to note that TikTok is a geo-focused app. If you have not set a specific location, TikTok will display your video for people in your current region first before it goes global. So, before posting your video, don’t forget to convert TikTok’s suggested hours to your area time zone.
How to find the best times to post on TikTok?
Based on analytics tools
As mentioned earlier, you should use an analytics tool of your choice to leverage your data and discover the best times to post. One of the easiest and most convenient tools you can use is TikTok Analytics. Knowing how to use TikTok Analytics to find the right time to post is a simple, yet underrated tactic. Here is a step-by-step guide so you can easily follow along.
Step 1: Open TikTok and access your Profile
Start by opening TikTok and clicking on your profile, which you can find in the lower right corner of the main screen.
Step 2: Open TikTok Analytics
On your profile page, click on the three lines in the upper right corner. From there, choose “Creator Tools”, and then select “Analytics.”
Step 3: Check Follower Activity
On the Analytics page, focus on the “Follower Activity” section. This section will show you the days and hours when your followers are most active on TikTok. The data is presented in Coordinated Universal Time (UTC), so you’ll need to convert it to your audience’s time zone using a time converter tool.
Step 4: Analyze and apply
Additionally, the creative content you use at different times will greatly impact your engagement rates. When determining the best posting times for your videos, also consider the types of content you are posting at each time. This will help you identify not only the best times to post but also the best times for each type of content. Conducting creative analysis will give you deeper insights into which content works well for your campaigns.
You can utilize creative analysis tools, such as NestAds to do this for you. Its creative analysis feature provides in-depth insights into your video performance, helping you achieve better results for your TikTok videos.
Based on your target audience
Alright, let’s break down how to determine the best posting time for your specific target audience on TikTok.
Step 1: Locate your target audience
First things first, you need to know where your target audience is located. TikTok has a global user base, but you want to focus on a specific location where most of your viewers are based. This will help you reach the most audience possible and allow TikTok to distribute your videos more precisely.
You can find the Top Territories statistic on your “Follower” Analytics page.
Step 2: Change the time zone according to your audience
Once you know the location of your target audience, you need to figure out when they’re awake.
Knowing the time zones is important, as this will affect your posting schedule. For example, if you have a following in North America and the UK, you’ll need to accommodate an 8-hour time difference.
If you have followers in different time zones, it may be difficult to maintain a consistent posting schedule, but it’s the best way to reach your audience in the beginning stage of building your fanbase.
Step 3: Form your audience persona
It’s important to understand who your audience is and what their persona is like. This can include information regarding their demographics, buying roles, content, channels, and goals.
For example, if your audience is made up of programmers, they may stay up later and wake up later than others. This information will help you know when to schedule your videos and what type of content to prepare.
By considering all of these factors, you should be able to determine the best posting time for your target audience on TikTok. Remember, it may take some trial and error to find the sweet spot, but keep monitoring your analytics and making adjustments as needed.
Let’s watch our video about the best time to post on TikTok (with new updates) to find your golden time!
Extra tips when finding out the best time to post on TikTok
Regardless of the methods, there are some tips you need to remember in order to make the most use of your posting time.
Post a bit sooner or later than the time suggested
TikTok Global Scheduling
Instead of posting exactly at the recommended time, try posting a few minutes before or after. Just imagine if numerous big brands are all posting at 8 PM on Saturday. As a small business, it’s definitely challenging to stand out amidst such competition with the same posting time. By posting slightly earlier or later, you can reduce the competition and increase your chances of getting noticed.
TikTok Analytics
Since TikTok often takes times to do its initial testing phase, your video may not be displayed directly to your target audience right after posting. Therefore, we would suggest not to post exactly the time when your audience is most active. Instead, wait for about 1 to 2 hours after the daily user activity peaks to post your content!
Learn from your competitors
A valuable strategy to determine the optimal posting schedule on TikTok is to learn from other brands operating in the same industry and targeting the same audience. More specifically, what you can do is to analyze the top-performing brands’ posting schedules and observe if they consistently publish on specific days of the week and at specific times.
It’s a long process and requires a ton of patience, we know. But, if you manage to align your posting schedule with these successful patterns, you can save time and discover the best days and hours to post on TikTok for your own business.
Does a great posting schedule decide everything?
As much research has shown, the time you post your videos on TikTok isn’t the most crucial factor in going viral.
TikTok’s algorithms will let your videos reach a small group of people and track their reactions to see how well it’s doing. If the video does well with high interaction, TikTok will extend your reach to more people.
That’s why, even though you post the video at the best time, TikTok will limit your reach if the video does poorly. So, here are a few tips for you to make your content goes viral:
Post consistently
By sticking to a regular posting schedule, you make it easier for people to know when to expect new content from you, and the algorithm will see you as an active user and boost your visibility. Also, posting frequently gives your audience more chances to see your content and engage with it.
While there’s no perfect formula for how often to post, experts recommend posting 1-3 times a day. If your content didn’t get much engagement the first time, consider reposting it for another chance to reach your audience. Just make sure to delete the original version to avoid confusion.
Stick to one content type or niche
When you stick to one content type or niche, you are more likely to attract a dedicated following who are interested in your specific type of content. This, in turn, leads to better visibility on the app and more engagement from your audience.
So, whether you’re passionate about makeup tutorials, cooking, or workout routines, it’s wise to stick to your niche and be consistent in your content. This way, you’ll be able to build a loyal following and grow your presence on TikTok.
Hop on the latest trends
Jumping on trends can be an effective way to grow your following on TikTok. Trends are popular for a reason and hopping on them can give your content more visibility and reach.
By incorporating popular sounds, styles, and hashtags in your videos, you can tap into the trend and make it your own by adding your own unique spin. This way, you can stand out from the crowd and attract new followers who are interested in your content.
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