How to Set Up Performance Max Campaign in 2024
Performance Max (PMax) is one of Google's latest “children” and the most innovative campaign type. So if you’re interested in PPC, you may hear about many cases that have impressive…
12 min
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Linda
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Total 349 articles
Performance Max vs Standard Shopping: Which to Choose in 2024?
When we discuss boosting online sales, the debate of Performance Max vs Standard Shopping campaigns often comes down to which approach delivers better results, like cost per acquisition (CPA) and…
14 min
Top 7 Holiday Shopping Trends & Insight for E-commerce in 2024
The holiday season is getting closer than ever! All the best events are waiting for all of us: Thanksgiving, Christmas, and New Year Eves. And for online businesses, this is…
12 min
12 Black Friday Marketing Ideas for Business Success (2024)
Picture this: as the biggest shopping day of the year approaches, customers' eyes light up with anticipation for jaw-dropping discounts. But what if you could offer them more than just…
14 min
Top 17 Black Friday Advertising Ideas For eCommerce 2024
The year's biggest shopping extravaganza – Black Friday is right around the corner. However, many businesses got it wrong by thinking Black Friday is just about offering discounts. Brands need…
18 min
2024 BFCM Prep: What Businesses Should Do Before the Holiday
The holiday shopping frenzy is just around the corner, and to make the most of it, you need a solid plan. Whether you're a seasoned retailer or just starting out,…
12 min
Google Ads Conversion Tracking GTM Tutorials 2024
Setting up Google Ads conversion tracking can feel overwhelming, especially when you're managing multiple campaigns and trying to ensure every action is tracked accurately. This is where Google Tag Manager…
11 min
Performance Max vs Search Campaign: Which Fit Your Strategy?
When running Google Search campaign, many advertisers find themselves wondering whether to launch a Performance Max (PMax) campaign alongside their Search campaigns. Google often recommends using PMax to boost conversions,…
12 min
Google Ads Not Converting: Reasons & 7 Most Effective Tips to Fix
“Why is Google Ads not converting?” “How long does it take for Google Ads to start converting? “Google ads not generating enough conversions. What am I doing wrong?” “Why am…
13 min
Google Ads on A Low Budget: Maximizing Your ROI
If you think Google Ads is too expensive for running effective campaigns, you might have been misled. Despite what’s commonly thought, Google Ads doesn’t always require a huge budget to…
6 min
Shopify Google Ads Conversion Tracking (2024 Setup Guide)
Install Google & Youtube app on Shopify appstore
12 min
Google Ads Campaign Structure: All Tips to Optimize for Success
As you may know, Google Ads campaign structure is the foundation upon which all of your advertising efforts are built. It influences everything from budget control to audience targeting, bidding…
11 min
9 Best Holiday Marketing Ideas to Outsell Your Competitors (2024)
It's that time of the year when everyone's on the hunt for the best deals, and businesses are hustling to boost sales before the New Year. And to stand out…
11 min
Best TikTok Christmas Gift Ideas That Make Perfect Holiday
Santa Claus is coming to your town! It's time to show love to your family, your friends, and your partners. Gift-giving is one of the five main love languages, or…
8 min
5 Strategies to Optimize your Shopify Store for Holiday Season
As the holiday season approaches, now is the perfect time to optimize your Shopify store. Just like brick-and-mortar shops decorate and prepare for the festive rush, your Shopify store can…
11 min
Google Ads Learning Phase: What It Is & How Long It Takes
Many businesses are concerned about the learning phase because when a campaign that has been delivering consistent results enters this stage, there is a risk of temporary performance decline. This…
9 min
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