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TikTok In-Feed Ads: The New Ad Format for TikTok Beginners 

TikTok in-feed ads

72% of users find ads on TikTok inspiring and engaging more than any other social platform. As a result, more and more brands come to this platform to promote their product to a whole new audience in a unique and authentic way. 

If you are new to TikTok Ads and want to start advertising on TikTok, In-Feed Ads will be the most suitable ad format for beginners like you. This post compiles all you need to know about TikTok In-Feed Ads and how to make the most out of them. Keep reading to discover more! 

What are TikTok In-Feed Ads? 

TikTok In-Feed Ad is a native ad format that is often shown automatically on For you page. TikTok users can interact with this ad as any organic posts by liking, leaving a comment, sharing, following and recording videos. 

One of the most amazing features of this ad format is the clickable button CTA, which encourages viewers to take the desired action immediately. As a result, the ad will directly drive more sales and conversations for brands. Let’s take a look at this example below: 

Why should we use TikTok In-Feed Ads?

Easy to use 

In fact, creating In-Feed Ads doesn’t require any technical skills as it will automatically include in the ad when you set up a TikTok ad campaign from the TikTok ad manager. 

So, everyone can set up In-Feed Ads for their business, no matter whether they’re beginners or experienced users of this platform.

Boost traffic to the landing page

In-Feed Ads feature a clickable CTA button in the ad. This is a powerful tool to encourage TikTok users to take the next action after viewing the ad. So, incorporating a strong and clear CTA will tell users what they should do next. 

Drive engagement 

In-Feed Ads enable users to show their interest and excitement through some kind of actions such as liking, sharing, commenting, and recording videos. 

The fact is users come to TikTok to enjoy funny, original, and inspiring contents that don’t take long to watch like other platforms. So, to boost engagement, brands need to create the most engaging content customized depending on users’ interests and preferences. If not, they will skip your ad immediately.

Overall, just keep in mind to strive to be authentic and focus on entertaining TikTok users rather than trying to sell to them. 

TikTok In-Feed Ads specification

TikTok In-Feed Ads specification
TikTok In-Feed Ads specification

Ad video specs 

The suggested aspect ratio is 9:16, 1:1, or 16:9

Minimum resolution requirements are 540*960px, 640*640px, or 960*540px.

Video file format should be MP4, MPEG, 3GP, AVI, or MOV.

Videos can last from 5 to 60 seconds, but we highly recommended short videos between 9-15 seconds.

The maximum video file size is 500 MB. The bitrate should be more than 516 kbps

App or brand name specs 

They accept 2-20 Asian characters and 4–40 Latin letters for app names.

They allow 2–20 Latin alphabet letters and 1–10 Asian characters for brand names.

Note: Emojis should not be contained. Spaces and punctuation marks are considered characters.

Ad description specs 

Allow 1-100 Latin letters and 1-50 Asian characters for descriptions.

Note: Emojis or these special characters: “{ }” or “#” are not included. Punctuation marks and spaces count as characters.

Profile image specs 

The aspect ratio is 1:1

The file type options are .jpg, .jpeg, .png

The file size should be less than 50 KB

Amazing TikTok In-Feed Ads example to get inspired


Noisy May is a small fashion business specializing in trendy jeans. In their campaign, they chose TikTok as a social marketing channel with the objective of introducing the brand to a whole new audience

The brand collaborated with Besocial, a connecting influencer platform to create a set list of In-Feed Ads from TikTok Ads Manager. They customize the ads in order to resonate with TikTok users through native and authentic posts. 

Moreover, the business catch viewer’s attention by adding text overlays, varying backgrounds, and guides in a various way to showcase their products with the best appearance.  

To conclude, the campaign actually drove some impressive results with a 15.53%-17.96% 6-second view-through rate and an average watch time per person was 12.61.


Byoma, a new skincare brand chose TikTok as a social marketing channel for the campaign as their targeted customers are Gen Z. ‘

The TikTok ideas about getting to know the brand seem to be simple but powerful in creating a deeper connection with the audience. Byoma was an excellent example when they first produce an In-Feed Ad video showing the brand’s value and mission. This ad got massive engagement from TikTok users. 


Meet BYOMA 🧪 Barrier-boosting skincare, driven by science, powered by actives for the ultimate skin-compatible solution Shop now @cultbeauty

♬ original sound – byoma

To continue to grow their presence on this platform, they team up with a diverse range of influencers across skin types. Specifically, they made In-Feed Ad videos from native and organic content. As a result, they don’t look like ads, they’re just skincare-sharing videos and using best-selling products. Let’s take a look below: 


Build your skincare regime to boost your barrier🧪@Freya tidy uses our Creamy Jelly Cleanser, Brightening Serum & Moisturizing Gel-Cream💧Shop now @bootsuk #skintok #skinbarrier #skincareroutine

♬ TOGETHER – Kyle May

To sum up, one of the biggest outcomes is driving traffic and conversions to the landing page. Particularly, it reached 500K clicks to within only 2 months. Moreover, they also witnessed dramatic follower growth during the campaign. 


How long are TikTok In-Feed Ads?

As we mentioned below, the video can last up to 60 seconds, but we highly suggested shorter videos with a duration from 9 to 15 seconds. 

What do TikTok In-Feed Ads cost? 

In fact, In-Feed Ads are the most cost-saving ads when compared to the other ad formats. Specifically, the cost per view varies depending on the ad settings, but generally, In-Feed Ads start at $10 for every 1,000 impressions.

>>> Read more: How Much do TikTok Ads Cost? Everything You Need to Know

Start to create TikTok In-Feed Ads for your business 

With all of the benefits TikTok In-Feed Ads offer for your business, why not try creating them for the next marketing campaign? 

However, you might wonder whether setting up In-Feed Ads is difficult or not. Rest assured, we will guide you step by step to create this ad format for your business.

It’s highly recommended to combine a wide range of useful tools from TikTok ads manager as TikTok pixel, Sparks ads, and instant page to boost sales and conversions as much as possible. If you have any questions about running an ad campaign, feel free to contact us via live chat and try our new product Nest Ads. 


Meet our Author


Author at NestScale

Kriss is a professional content writer, focusing on technology and e-commerce business. When she’s not working, you will find her interested in sports or traveling.


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