Marketing Attribution 
Wetracked.io is one of the robust ad tracking solutions designed for e-commerce. The tool is popular for providing highly accurate and reliable ad tracking that enhances in-platform data, overcoming challenges posed by ad blockers, iOS updates, and other privacy restrictions.
However, more than just precise data tracking, many businesses are looking for a tool with intuitive data visualization and powerful attribution to turn data into actionable insights. Hence, in this blog, we’ll look into NestAds – a Wetracked alternative designed for Shopify merchants to see if it’s a preferable solution for your business.
In this blog:
- What is NestAds, and what are its strengths?
- How can NestAds be compared to Wetracked?
- Should you choose NestAds over Wetracked?
Overview of NestAds vs. Wetracked
📈 NestAds is a trusted multi-channel ad management and marketing attribution software for Shopify merchants, agencies, and marketers. It consolidates data from various advertising platforms, such as TikTok, Meta, and Google, into a unified dashboard to simplify tracking and analyzing ad performance.
If you’re looking for a server-side tracking and marketing attribution solution other than Wetracked, we think NestAds is a great option. You can take a quick look at what Wetracked and NestAds offer through this table:
WeTracked vs. NestAds: Feature Comparison
| Feature | WeTracked | NestAds |
|---|---|---|
| Price | Starts at $49/month (limited orders and stores) | Free plan available, $129.99/month (unlimited orders & 1 store) |
| Centralized Dashboard | ❌ No | ✅ Yes |
| Server-Side Tracking / First-Party Data Collection | ✅ Yes | ✅ Yes |
| Multi-Touch Attribution | ❌ No | ✅ Yes |
| 360° Data Enrichment Engine | ✅ Yes | ❌ No |
| Customer Journey Tracking | ❌ No | ✅ Yes |
| Cohort Analytics for Customer Lifetime Value (CLV) | ❌ No | ✅ Yes |
| Creative Analysis | ❌ No | ✅ Yes |
A comprehensive comparison of Wetracked vs. NestAds
In this comparison, we’ll discuss the functionalities of both tools and their pros and cons to help you choose a solution that best fits your requirements.
Data integration: Direct vs. Centralized approach
| Feature | WeTracked | NestAds |
|---|---|---|
| Data Flow | Sends data directly to ad platforms | Centralized dashboard for all ad channels |
| User Interface | No separate dashboard; uses native ad platform UI (Google Ads, Meta, etc.) | One unified interface for tracking across platforms |
| Suitable For | Users who prefer platform-specific analytics | Users who need cross-platform insights & efficiency |
➜ If you need direct integration with ad platforms and are comfortable navigating multiple interfaces, Wetracked’s streamlined approach might suit you well.
However, if having a centralized, unified dashboard that consolidates data across channels is critical for your operations, NestAds offers a more cohesive and user-friendly solution.
Tracking Solution: First-Party Data vs. Hybrid Pixel
| Feature | WeTracked | NestAds |
|---|---|---|
| Tracking Method | Uses first-party data tracking to bypass restrictions | Uses server-side tracking & hybrid approach (Shopify Pixel + NestAds Pixel) |
| Ad Blocker & iOS 14+ Compliance | Overcomes tracking limitations using 360° Data Enrichment Engine | Ensures compliance with Shopify standards while enhancing tracking accuracy |
| Suitable For | Businesses prioritizing data enrichment & enhanced accuracy | Shopify merchants needing a compliant, robust tracking system |
➜ Both tools tackle modern tracking challenges effectively. Wetracked emphasizes enriched data accuracy through its advanced engine.
NestAds offers a hybrid solution that is ideal for merchants operating within the Shopify ecosystem. Thus, the optimal choice depends on whether your priority is optimal data precision or a powerful tracking tailored for Shopify.
Attribution Model: Last-Click vs. Multi-Touch
| Feature | WeTracked | NestAds |
|---|---|---|
| Attribution Model | Last-click attribution | Multi-touch attribution |
| Conversion Credit Assignment | Full credit given to the final touchpoint before conversion | Credit distributed across multiple touchpoints |
| Attribution Window | Up to 30-day attribution window | Up to 90-day attribution window |
| Suitable For | Businesses with short sales cycles | Businesses needing deeper insights on customer behavior |
➜ Since the customer journey is rarely linear, Wetracked’s last-click model may miss important contributions from earlier stages of the customer journey. Yet, it still fits well with businesses that encourage quick, impulse-driven purchases.
Contrarily, NestAds’ multi-touch model offers a complete view that considers the full customer touchpoints, which delivers better insights to optimize ad campaigns.
Data Visualization: Accuracy vs. Actionable Insights
| Feature | WeTracked | NestAds |
|---|---|---|
| Primary Focus | High-accuracy data collection | Comprehensive data visualization & analysis |
| Data Presentation | Requires manual interpretation from in-platform ad analytics | Provides customizable dashboards for quick insights |
| Advanced Analytics | No visualization tools offered | Includes customer journey mapping & LTV cohort analysis |
| Best For | Basic ad tracking | In-depth & actionable insights ad analysis |
➜ While Wetracked offers high data accuracy, its limited visualization capabilities may require additional work to extract insights.
NestAds provides a more convenient & time-saving solution by combining precise data tracking with robust, customizable visualization and advanced analytical tools. It’s effective for users who need quick, clear, and even in-depth insights.
Pricing Plans
| Tool | Plan | Price (per month) | Key Features |
|---|---|---|---|
| WeTracked | STARTER | $49 | 3 stores & 500 orders/month, all features access |
| BUSINESS | $149 | 5 stores & 3000 orders/month, all features access | |
| SCALE-UP | $249 | 10 stores & 7500 orders/month, all features access | |
| ENTERPRISE | Custom pricing | Unlimited stores & 7500+ orders/month, all features access | |
| NestAds | FREE | $0 | Basic ad tracking, performance reporting, and creative analysis |
| PRO | $129.99 | Unlimited orders, all advanced features |
Wetracked‘s starting price is $49 a month, but that only covers 3 stores and 500 orders. As you scale up and exceed those limits, you’ll need to upgrade to their higher-priced plans, which range from $149 to $249. The costs can add up quickly when your store starts handling high volumes.
NestAds offers a Free plan with basic ad tracking features like performance reports and creative analysis. For those looking to optimize multi-channel ad campaigns more efficiently, NestAds’ PRO plan is usually the go-to choice at $129.99 a month.
With the PRO plan, you get access to all of NestAds’ most advanced features and unlimited orders as your store scales. It’s a reasonable price for businesses looking for a powerful ad tracking tool that won’t break the bank in the long run.
💡 Key Takeaways
- Data collection: Wetracked prioritizes high-accuracy data with enrichment, while NestAds uses a hybrid approach for robust tracking.
- Attribution: Wetracked relies on the last-click model; NestAds offers multi-touch attribution with a 90-day window.
- Visualization: NestAds provides an intuitive, customizable dashboard, whereas Wetracked requires additional effort for data visualization.
- Pricing: NestAds offers predictable flat-rate pricing; Wetracked’s cost scales with volume.
Should you choose NestAds over Wetracked?
As you’re considering a solution that could be a good Wetracked alternative, NestAds is one of the ideal options. Here are a few things to be chewed over before you make your decision:
| Your business needs | Preferable choice |
| Simple, last-click attribution for easy reporting | WeTracked |
| High-accuracy data collection without visualization tools | WeTracked |
| Prefer a lower entry price with the pay-as-you-grow pricing model | WeTracked |
| Comprehensive customer journey tracking & multi-touch attribution | NestAds |
| Built-in data visualization & in-depth customer insights | NestAds |
| Fixed, predictable cost as you scale | NestAds |
- Go with WeTracked if you prefer a simple, accuracy-focused tracking model that could enhance campaign analytics in ad platforms (Google Ads, Meta Ads, etc).
- Go with NestAds if you need advanced multi-channel analytics that centralize all channel data, quick reporting with visualization, and a tailored solution for Shopify.
If you’re still unsure which solution fits your business needs, need more information, or want to see NestAds in action, we’re happy to schedule a meeting to discuss further and help your business make the best choice.
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