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What is Server-side Tracking & How Does Server-side Tracking Work?
If you’ve been paying attention, you’ve likely noticed some significant shifts in how businesses gather and manage user data in recent years. It all began with iOS 14’s app transparency ...
Marketing Attribution 
Google Advertising 
TikTok Advertising Marketing attribution See all
Customer Lifecycle vs Customer Journey: Are They The Same?
Recently, when we talk to some of our clients, they often ask these questions: “Aren’t the customer journey and life cycle referring to the same things?” “When do we need ...
Last-touch vs Multi-touch Attribution: Can MTA Replace LTA?
Have you ever wondered “Where exactly do my sales come from?”. We saw some of our clients asking themselves this question while relying on platform-specific analytics like Google Ads or ...
Cross Channel Attribution: The Key to Growth for Ecommerce Brands
Cross-channel attribution is crucial for understanding how your marketing efforts across different platforms contribute to sales. But with so many campaigns and channels in play, it can be tricky to ...
Google advertising See all
Google Ads Not Spending: 9 Common Reasons & How to Solve
Have you ever launched a Google Ads campaign, only to find that your daily budget isn’t being spent as expected? It’s a frustrating scenario many advertisers face. Your ads are ...
Google Ads for eCommerce: 13 Strategies to Boost Conversion 2025
With eCommerce evolving faster than ever, selling online has never been easier. You believe in your products, but how do you stand out among so many competitors in your niche? ...
Google Ads Not Showing: Top 12 Reasons Why and How to Fix
You’re running your Google Ads campaign, but suddenly—your ads stop showing, and spending grinds to a halt. What now? It’s a frustrating moment for many advertisers. You might wonder if ...
TikTok advertising See all
Best TikTok Trending Products to Start Preparing for 2025
TikTok is the go-to spot for discovering new and trendy stuff, always at the forefront of what’s hot. With thousands of fresh and trendy finds every day, it’s the perfect ...
TikTok Search Ads Launch in The US: New Frontier for eCommerce
TikTok is constantly evolving as an advertising platform, and its latest update, the TikTok Search Ads Campaign, has just launched in the U.S. This new feature allows advertisers to target ...
Best TikTok Christmas Gift Ideas That Make Perfect Holiday
Santa Claus is coming to your town! It’s time to show love to your family, your friends, and your partners. Gift-giving is one of the five main love languages, or ...
Shopify development See all
Creative Analysis Explained: Why It Matters & How to Do It Smartly
Success in advertising isn’t just about having solid plans or targets. It’s also about focusing on the core element—your creatives. Therefore, delving deeper into each creative and conducting continuous analysis ...
5 Best Customer Journey Mapping Tools for Bussiness Growth
Customer journey mapping tools are essential for businesses looking to gain insights into customer behavior, identify pain points, and enhance customer satisfaction. With the right tools, you can track customer ...
Shopify Discounts Strategy with Best Shopify Discount Apps
As an e-commerce business owner, you’re always looking for new ways to stand out in the online market, which is very competitive. Meanwhile, effective discount tactics can give you the ...
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