What is Server-side Tracking & How Does Server-side Tracking Work?
If you’ve been paying attention, you’ve likely noticed some significant shifts in how businesses gather and manage user data in recent years. It all began with iOS 14’s app transparency ...
Marketing Attribution 
Google Advertising 
TikTok Advertising Marketing attribution See all
How to Track Your Sales Conversion Across Channels (2024 Guide)
In today’s digital landscape, knowing how to track sales conversion across various channels isn’t just an option; it’s a necessity for e-commerce businesses aiming to thrive. Multi-channel tracking allows you ...
Quick Guide on How to Track Facebook Ads in Google Analytics 4
Running ads, especially Facebook Ads, is a crucial activity for boosting sales for Shopify Merchants. To ensure these efforts yield good results, it’s important to continuously track and measure your ...
Last-click vs Data-driven Attribution: Which Model is Best for You?
In today’s dynamic digital marketing world, understanding how users interact with ads across various touchpoints is essential for optimizing campaigns and maximizing ROI. Two popular and effective models for attributing ...
Google advertising See all
Google Ads Enhanced Conversions Explained & How to Set Up
Welcome to our in-depth exploration of Google Ads Enhanced Conversions! In this comprehensive guide, we’ll delve into the definition of Google Ads Enhanced Conversions, unravel the intricacies of how it ...
Shopify Google Ads Conversion Tracking (2024 Setup Guide)
Install Google & Youtube app on Shopify ...
Google Ads Demand Gen Explained: 2024 Complete Guide
Last year, Google held its Google Marketing Live 2023 event to shed light on the upcoming plans and updates for Google Ads. Various new updates and releases were announced, ranging ...
TikTok advertising See all
10 TikTok Video Editors for Making Viral Content
TikTok has taken the world by storm, and with its popularity, the demand for effective TikTok video editors has surged. Whether you’re an aspiring influencer or just looking to spice ...
TikTok Personal Account vs Business Account: Which Is Better For You?
Are you struggling to decide whether to use a TikTok personal or business account? Do you know the differences between these two types of accounts? Don’t worry if you are ...
Best TikTok Trending Products to Start Preparing for 2024
TikTok is the go-to spot for discovering new and trendy stuff, always at the forefront of what’s hot. With thousands of fresh and trendy finds every day, it’s the perfect ...
Shopify development See all
Creative Analysis Explained: Why It Matters & How to Do It Smartly
Success in advertising isn’t just about having solid plans or targets. It’s also about focusing on the core element—your creatives. Therefore, delving deeper into each creative and conducting continuous analysis ...
5 Best Customer Journey Mapping Tools for Bussiness Growth
Customer journey mapping tools are essential for businesses looking to gain insights into customer behavior, identify pain points, and enhance customer satisfaction. With the right tools, you can track customer ...
7 Best Cohort Analysis Tools to Improve E-commerce Performance
For Shopify merchants looking to improve their marketing strategies and sales revenue, understanding customers’ behavior over time is crucial. This is where cohort analysis tools come into play. In this ...
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