What is Server-side Tracking & How Does Server-side Tracking Work?
If you’ve been paying attention, you’ve likely noticed some significant shifts in how businesses gather and manage user data in recent years. It all began with iOS 14’s app transparency ...
Marketing attribution See all
First-Party Data Examples: 5 Best Success Stories to Consider
Welcome back to our first-party data series! In our previous first-party data marketing blog, we discussed leveraging this data to enhance customer experiences and drive growth. Now, we will dive deeper ...
First-Party Data Platform: Key Features to Drive Business Growth
In our fifth blog, First-party data examples, we explored real-world examples of businesses successfully leveraging first-party data. With such case studies, we can’t deny the importance of 1st-party data for ...
7 Best Marketing Attribution Software & Tools Made for Shopify Store (2024)
In the ever-evolving world of e-commerce, one major challenge for Shopify merchants is accurately tracking marketing efforts. With multi-channel marketing, where customers interact with brands across various platforms before purchasing, ...
Google advertising See all
How to Do Google Ads Keyword Research & Boost Your Campaign in 2024
Keyword research has long been a time-consuming yet essential task for successful Google Ads campaigns, often taking hours or even days to complete. However, in 2024, this traditional approach to ...
Ad Rank in Google Ads: What Affects It & How to Improve
Google Ad Rank determines where your ads appear on the SERP and whether they appear at all. For Shopify merchants who run ads across multiple platforms, improving Ad Rank in ...
Impression Share Google Ads: Why it Matters & How to Increase
As you long to thrive in Google Ads, your goal may not be just to show up, but to show up as often as possible. After all, what’s the point ...
TikTok advertising See all
TikTok Search Ads Launch in The US: New Frontier for eCommerce
TikTok is constantly evolving as an advertising platform, and its latest update, the TikTok Search Ads Campaign, has just launched in the U.S. This new feature allows advertisers to target ...
Best TikTok Christmas Gift Ideas That Make Perfect Holiday
Santa Claus is coming to your town! It’s time to show love to your family, your friends, and your partners. Gift-giving is one of the five main love languages, or ...
TikTok Split Testing: Setup Guide & Optimization Strategies
TikTok has rapidly become a powerful platform for advertisers looking to reach a diverse and engaged audience. However, just launching ads on TikTok is not enough to guarantee success. To ...
Shopify development See all
Creative Analysis Explained: Why It Matters & How to Do It Smartly
Success in advertising isn’t just about having solid plans or targets. It’s also about focusing on the core element—your creatives. Therefore, delving deeper into each creative and conducting continuous analysis ...
5 Best Customer Journey Mapping Tools for Bussiness Growth
Customer journey mapping tools are essential for businesses looking to gain insights into customer behavior, identify pain points, and enhance customer satisfaction. With the right tools, you can track customer ...
Shopify Discounts Strategy with Best Shopify Discount Apps
As an e-commerce business owner, you’re always looking for new ways to stand out in the online market, which is very competitive. Meanwhile, effective discount tactics can give you the ...
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