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What is Server-side Tracking & How Does Server-side Tracking Work?
If you’ve been paying attention, you’ve likely noticed some significant shifts in how businesses gather and manage user data in recent years. It all began with iOS 14’s app transparency ...
Marketing Attribution 
Google Advertising 
TikTok Advertising Marketing attribution See all
Customer Lifecycle vs Customer Journey: Are They The Same?
Recently, when we talk to some of our clients, they often ask these questions: “Aren’t the customer journey and life cycle referring to the same things?” “When do we need ...
Last-touch vs Multi-touch Attribution: Can MTA Replace LTA?
Have you ever wondered “Where exactly do my sales come from?”. We saw some of our clients asking themselves this question while relying on platform-specific analytics like Google Ads or ...
Cross Channel Attribution: The Key to Growth for Ecommerce Brands
Cross-channel attribution is crucial for understanding how your marketing efforts across different platforms contribute to sales. But with so many campaigns and channels in play, it can be tricky to ...
Google advertising See all
Maximize Clicks vs Maximize Conversions: Which Works Best for Your Campaign?
When you start running a new Google Ads campaign, one of the first things you’re going to do is to choose a bidding strategy. In the past, we had to ...
How to Write Great Google Ads Headlines That Boost Clicks
In the world of digital ads, powerful Google Ads headlines can make all the difference. Your headline is the first thing users see – and in a limited space, it ...
Manual CPC vs Maximize Conversions: Which Strategy Wins?
If you’ve been running Google Ads for a while, you’ve likely come across the debate of Manual CPC vs. Maximize Conversions. While Manual CPC (Cost-Per-Click) bidding has been a reliable ...
TikTok advertising See all
TikTok Search Ads Launch in The US: New Frontier for eCommerce
TikTok is constantly evolving as an advertising platform, and its latest update, the TikTok Search Ads Campaign, has just launched in the U.S. This new feature allows advertisers to target ...
Best TikTok Christmas Gift Ideas That Make Perfect Holiday
Santa Claus is coming to your town! It’s time to show love to your family, your friends, and your partners. Gift-giving is one of the five main love languages, or ...
TikTok Split Testing: Setup Guide & Optimization Strategies
TikTok has rapidly become a powerful platform for advertisers looking to reach a diverse and engaged audience. However, just launching ads on TikTok is not enough to guarantee success. To ...
Shopify development See all
Creative Analysis Explained: Why It Matters & How to Do It Smartly
Success in advertising isn’t just about having solid plans or targets. It’s also about focusing on the core element—your creatives. Therefore, delving deeper into each creative and conducting continuous analysis ...
5 Best Customer Journey Mapping Tools for Bussiness Growth
Customer journey mapping tools are essential for businesses looking to gain insights into customer behavior, identify pain points, and enhance customer satisfaction. With the right tools, you can track customer ...
Shopify Discounts Strategy with Best Shopify Discount Apps
As an e-commerce business owner, you’re always looking for new ways to stand out in the online market, which is very competitive. Meanwhile, effective discount tactics can give you the ...
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