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What is Server-side Tracking & How Does Server-side Tracking Work?
If you’ve been paying attention, you’ve likely noticed some significant shifts in how businesses gather and manage user data in recent years. It all began with iOS 14’s app transparency ...
Marketing Attribution 
Google Advertising 
TikTok Advertising Marketing attribution See all
What Is The Alternative to Triple Whale? NestAds Comparison
As eCommerce businesses grow, ad tracking, analytics, and attribution tools become essential for optimizing performance. One popular name among Shopify merchants is Triple Whale – but is it the right ...
Customer Lifecycle vs Customer Journey: Are They The Same?
Recently, when we talk to some of our clients, they often ask these questions: “Aren’t the customer journey and life cycle referring to the same things?” “When do we need ...
Last-touch vs Multi-touch Attribution: Can MTA Replace LTA?
Have you ever wondered “Where exactly do my sales come from?”. We saw some of our clients asking themselves this question while relying on platform-specific analytics like Google Ads or ...
Google advertising See all
Google Ads Optimized Targeting: A Guide to Improve Conversions
Back in the early days of digital advertising, it was all about search keywords. The formula was simple: pick the right keywords, write great ads, and watch the clicks come ...
Maximize Clicks vs Maximize Conversions: Which Works Best for Your Campaign?
When starting a new Google Ads campaign, one of the most critical decisions you’ll make is choosing the right bidding strategy. While in the past we manually set bids to ...
13 Google Ads Mistakes That Hinder Your Success & How to Avoid
Google Ads is a powerhouse tool that businesses can leverage to reach their target audience and boost conversions. With over 246 million unique visitors in the United States, it offers ...
TikTok advertising See all
Best TikTok Trending Products to Start Preparing for 2025
TikTok is the go-to spot for discovering new and trendy stuff, always at the forefront of what’s hot. With thousands of fresh and trendy finds every day, it’s the perfect ...
TikTok Search Ads Launch in The US: New Frontier for eCommerce
TikTok is constantly evolving as an advertising platform, and its latest update, the TikTok Search Ads Campaign, has just launched in the U.S. This new feature allows advertisers to target ...
Best TikTok Christmas Gift Ideas That Make Perfect Holiday
Santa Claus is coming to your town! It’s time to show love to your family, your friends, and your partners. Gift-giving is one of the five main love languages, or ...
Shopify development See all
How to Show Different Variant Images in Shopify Empire Theme (2025 Guide)
This guide is for you if you’re using the Empire theme on your Shopify store and want to display different images for each product variant. While the Empire theme supports basic variant image switching, it only allows ...
How to Add Images for Shopify Variant Pickers?
Here comes a guide to add images for Shopify variant pickers on your store! In this article, you’re going to learn practical steps to: Let’s get started! Add & customize ...
How to Add Shopify Color Swatch Names? (No-coding Tutorial)
Are you struggling to find the color names above your swatches and wondering how to add Shopify color swatch names? This issue usually falls into two cases: Trying to fix ...
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