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What is Server-side Tracking & How Does Server-side Tracking Work?
If you’ve been paying attention, you’ve likely noticed some significant shifts in how businesses gather and manage user data in recent years. It all began with iOS 14’s app transparency ...
Marketing Attribution 
Google Advertising 
TikTok Advertising Marketing attribution See all
Set Up Google Ads Server-side Tracking for Shopify (Detailed Guide)
Welcome back to our comprehensive series on server-side tracking for Shopify merchants. Having explored the intricacies of Facebook Conversion API and TikTok Events API in our previous blogs, we now ...
Measure Content Marketing ROI With Multi-Touch Attribution Models
Measuring the ROI of content marketing is difficult, because the touchpoints (e.g., blog posts, educational guides, newsletters) usually hit users in the mid- and upper-funnel, traditional tracking tools make these ...
Facebook Conversion API Setup: All You Need to Know (2026)
Welcome back to our comprehensive series on server-side tracking for Shopify merchants! In our previous blog, we delved into the nuances of Shopify server-side tracking, guiding you through the steps ...
Google advertising See all
How to Do Google Ads Keyword Research The Right Way in 2026
Even though Google’s auction has gone through some changes, one thing stays the same, keyword research is a must for any Google Ads campaign. In recent years, users tend ...
The Real Cost of Google Ads Smart Bidding & How to Make It Work
Google Ads Smart Bidding can scale your ecommerce store automatically. You set your target budget or return goals, and Google uses machine learning to find your buyers. But there is ...
How to Reduce Wasted Ad Spend and Keep Your Conversions
It’s nice when you use paid ads and see traffic coming in, yet once you see just how much you are paying for that number of traffic… This is a ...
TikTok advertising See all
7 Best TikTok Advertising Agencies in India to Know (2026)
If you are an online merchant or a PPC specialist managing brand accounts in India, you are probably familiar with a major paradox: TikTok remains banned within India, yet the ...
7 Ways to Use TikTok Creative Center to Create Better Ads (2026)
TikTok is the perfect playground for your brand’s creativity. There is no doubt that the brands we see having the most success are those that embrace creativity. However, it’s not ...
TikTok Ads Library: 7 Ways to Create Better Ads (2026 Guide)
The TikTok Ads Library includes free tools that lets you look directly at top-performing ads and the ad campaigns your competitors are running. If you are struggling to come up ...
Shopify development See all
Setting up Shopify Combined Listings without Shopify Plus
Ever found yourself overwhelmed by product variants or frustrated by a cluttered storefront on Shopify? Shopify’s built-in Combined Listings feature offers a great solution, but it’s available only to Shopify ...
How to Fix Data Discrepancy Between Facebook Ads and Shopify
If you run paid Facebook ads for a Shopify store, you know your analytics rarely match. The data mismatch can make scaling your ad budget incredibly difficult. This discrepancy between ...
Top 7 Aimerce Alternatives for Shopify Merchants (2026)
If you are spending heavily on paid social channels, optimizing your ad budget and performance is critical to keeping your store profitable. Aimerce is a good option, but it often ...
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