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TikTok Hashtags: How to Use Them to Promote Your Brand?

How to use TikTok hashtags to promote your brand

Has anyone told you a secret tip, a small feature but huge power to gain overnight success on TikTok? Do you think that exists? With TikTok hashtags, everything is possible. They are regarded as an effective way that allows small businesses to compete with the big brands

However, every game has its own rules. Before starting to create a survival strategy with TikTok hashtags, you should take advantage of all of its different sides! Keep reading our article for more interesting information. 

What are TikTok hashtags?

TikTok hashtag is a word or keyword phrase preceded by a hash symbol (#). It is used to categorize the content to help users interested in this topic find it easily by searching a keyword or particular hashtag. Regarding content creators, TikTok hashtag allows them to capture the audience’s attention.

What are TikTok hashtags
TikTok hashtags

Why should you leverage TikTok hashtags?

Maximize your visibility on TikTok

Hashtag is one of the most powerful TikTok features to get more eyes on your videos. By adding a hashtag to the captions, your videos have more chance to display in front of TikTok users including your followers and also those who haven’t followed your brand. 

Maximize your visibility on TikTok
Visibility on TikTok

Therefore, using a trending hashtag on TikTok will extend your reach beyond your followers by attracting users based on their interests. Indeed, the TikTok hashtag always appears since the beginning, from the research results to the content categories. That’s why you can discover your potential customer and guide them to the next stage of the marketing funnel.

Boost your TikTok engagement

Better visibility on TikTok will definitely improve audience engagement. The more your video is recommended by the TikTok algorithm, the more TikTok viewers will engage with it by liking or leaving a comment on your post

Build the TikTok community

A secret tip for you: try to use hashtags to participate in the TikTok community or build your own, you will never disappoint! For example, why don’t just run a Branded Hashtag Challenge and let it do its work?

It’s an effective way to encourage content co-creation and step-by-step create your own strong TikTok community around your business. Similar to other TikTok Ads formats, Branded Hashtag Challenge is profitable for companies with both well-known and unknown hashtags.  

Identify your direct competitors

Based on specific TikTok hashtags, you are enabled to unveil your competitors – all the brands that are using the same hashtags. This is a great option to identify competitors that you may not find on other platforms such as the marketplace, website, etc. 

Don’t hesitate to check out other content that adds the same hashtags to find and see what your competitors are doing. You may also have creative ideas for your next TikTok video.                        

Top powerful TikTok hashtags for brands

To make your video viral on TikTok, popular TikTok hashtags will be your best friend. We’ve compiled some of the most trending hashtags for you

  • #tiktok
  • #foryoupage
  • #fyp
  • #foryou
  • #viral
  • #follow
  • #video
  • #duet
  • #repost
  • #tiktokchallenge
  • #new
  • #tiktoktrend
  • #viralvideos
  • #viralpost
  • #behindthescenes
  • #tiktokmademebuyit

If you want to find relevant TikTok hashtags following different categories like education, news & entertainment, etc. just access TikTok Creative Center and you will find all things needed. The Creative Center provides trending hashtags in real-time, so don’t hesitate to discover what performs well on TikTok and better engage with your audience through hashtags.

Analyze industry content

If you aim to discover the TikTok hashtag that not only goes viral but also is suitable for your brands, one thing you need to do in priority: research the industry content by following:

  • Discover tab: It’s a place that highlights some of the top hashtags that are currently viral. You will find a list of the most viewed users, videos, sounds, and hashtags. 
Discover tab
  • For You Page: The For You feed is the main content discovery tool on TikTok that recommends content based on users’ actions. All you should do is scroll through the FYP to explore the trending hashtags and associated videos. You can also use the search bar to find any content you want. 

Checking out your audience is another way to analyze the industry content and gauge what TikTok hashtag is trending on TikTok. Just take a look at what hashtags are used and followed by your audience, and you will realize which one is related to your content. 

Conduct competitive research 

Seeing what TikTok hashtags your competitors are using is a great way to find your most suitable one. So, always keep an eye on your competitors’ accounts to know what they are doing, you can learn from their strengths and also their weaknesses. 

A niche-related video allows you to explore what TikTok hashtags are recommended for this specific topic. Don’t hesitate to search for similar content and your problem will be solved! You will get an idea of which hashtags work well with your video. 

How many hashtags should I use on TikTok?

TikTok doesn’t limit the number of hashtags you can use on your video. However, keep in mind that you should always leverage TikTok hashtags with purpose. On the other hand, since TikTok set a caption character limit, it’s highly recommended to use 3-5 hashtags. In this way, you still have space to write a good caption. 

How to use hashtags on TikTok?

Consider your caption character count

TikTok allows only up to 300 characters in your video caption including your hashtags. So you need to consider your caption character count and try to write a short one to leave space for your hashtags. 

A good balance between trending (broad) and niche hashtags is an excellent method to drive business results. While popular hashtags are really useful to reach a wide audience, they are also highly competitive. It might be risky if you use only trending TikTok hashtags unless you already have a high number of followers. 

Otherwise, niche hashtags allow you to capture the attention of users who have a keen interest in your content. They are also less competitive, which helps your video display on the For You Page of more users. Therefore, put yourself in the position of your audiences and try to combine broad and niche hashtags to attract more viewers and increase invisibility.  

Popular and niche hashtags
Popular and niche hashtags

For example, the three hashtags #ForYou, #ForYouPage or #FYP always stay on top of the Discovery tab with trillions of views and you may have come across them many times. So why don’t you use these hashtags with some hashtags that mention specific content? Using trending hashtags with caution is one of the best ways to win other famous brands on TikTok. 

Staying up to date with the most popular hashtags is important to grow your TikTok account. However, TikTok trends are short-lived so TikTok hashtags are no exception. So make sure you find the right trending hashtags at the moment and use them as soon as possible. 

Launch a TikTok challenge 

A TikTok challenge will definitely drive results if you aim to spread your own hashtag and raise awareness about your brands. Keep in mind that TikTok users always jump on challenges and have never gotten tired. 

Try to create a Branded Hashtag Challenge – one of the best TikTok Ads formats for branding and you will never feel disappointed. It leverages the huge effect of challenge and hashtag – the two powerful tools of TikTok. 


3 sauce looks…which is your fave? A, B or C? 🔥🔥 @asos #AySauceChallenge #ASOS #Ad

♬ Ay Sauce – Cashino

However, if you are a beginner in TikTok – a competitive advertising community, we got your back! Feel free to try our new product NestAds to start an amazing challenge.

How to create a hashtag on TikTok

In order to create a TikTok hashtag for your marketing campaign, here are some practices that are highly recommended for both famous and unknown accounts

  • Make sure that your hashtag aligns with your campaign strategy (audience, message, purpose, etc.)
  • Concentrate on two or three simple hashtags that are memorable and easy to recognize. They will encourage your viewers to share and engage with your video. 
  • Gain experiences from the hashtags that you created on other social media platforms such as Facebook or Instagram. See how they work and you will get some lessons for your own TikTok hashtags. 

Make TikTok hashtags become your great helper

Since more businesses start to invest in their TikTok marketing strategy, this platform becomes more and more a highly competitive community. So it’s time for you to use the TikTok hashtags, like a real friend to win over bigger companies. Leverage all the tips above to make the most of TikTok hashtags and strengthen your brand’s presence on this new playground!


Meet our Author


Author at NestScale

Rosie is a professional content writer, focusing on technology and e-commerce business. When she’s not working, you will find her immersing in movies or hanging out with her friends.


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