Marketing Attribution 
Accurate ad tracking and attribution play a critical role in optimizing marketing performance. Hyros and NestAds are two solutions designed to help businesses improve their advertising strategies by tracking conversions, analyzing data, and providing insights into customer behavior.
While both platforms serve a similar purpose, they have different approaches, pricing models, and target users. This comparison will explore their key differences, tracking capabilities, integration processes, and pricing structures to help you determine which solution aligns best with your business needs.
Hyros vs. NestAds: A comprehensive comparison
1. Integration, tracking, and attribution solution
| Feature | Hyros | NestAds |
| Integration type | Custom app setup | One-click Shopify integration |
| Tracking method | Server-side tracking with Hyros AI Pixel | Server-side tracking with both NestAds Pixel & Shopify Pixel |
| Technical setup required? | ✅Yes | ❌No |
| Attribution model | AI-driven multi-touch attribution | Multi-touch attribution with flexible settings |
| Is technical setup required? | High for multiple traffic sources | Optimized for Shopify tracking |
Integration
Hyros and NestAds offer tracking solutions for Shopify merchants, but their integration methods differ.
- Hyros requires manual integration through a custom app, which involves technical setup and testing. This process may require developer support and additional time for configuration.
- NestAds is natively integrated with Shopify, allowing users to connect their store with a single click. This automated integration ensures data accuracy and simplifies tracking for e-commerce businesses.
Tracking solution
Both platforms utilize server-side tracking, but they differ in how data is collected and attributed.
- Hyros uses server-to-server integration with its own AI-trained pixel, which helps to attribute your marketing effort more effectively
- NestAds uses first-party data tracking with Shopify Pixel, ensuring more reliable tracking within the Shopify ecosystem while minimizing tracking loss from privacy restrictions.
Attribution models
- Hyros: AI-driven multi-touch attribution, distributing conversion credit dynamically.
- NestAds: Multi-touch attribution with customizable attribution windows (1-90 days) and custom traffic rules for more control over data analysis.
2. Ad optimization and campaign management
| Feature | Hyros | NestAds |
| Creative performance analysis | ❌ No creative report | ✅ Comprehensive creative tracking |
Beyond tracking, ad optimization is also a feature you should be looking for to take really good actionable insight optimization for your ads. In this aspect
- Hyros focuses primarily on attribution and tracking, providing detailed reporting and customer journey insights. However, it does not include direct ad optimization features.
- NestAds includes ad optimization tools, allowing users to analyze ad creatives, adjust budgets to optimize the one that is working, and find the right creative patterns to continue your success.
3. Customer journey insights
| Feature | Hyros | NestAds |
| Customer journey tracking | ✅ Yes, detailed insights | ✅ Yes, Shopify-optimized insights |
| Aggregated data view | ❌ No | ✅ Yes |
Understanding how users interact with ads, emails, and websites is essential for refining marketing strategies.
- Hyros provides detailed analytics on the customer journey, tracking user behavior across multiple touchpoints.
- NestAds offers both detailed and aggregated customer journey insights, allowing e-commerce businesses to analyze their audience’s shopping behavior across different platforms.
4. Pricing plan
| Feature | Hyros Pricing | NestAds Pricing |
| Starting price | From $230/month | $129.99/month |
| Pricing model | Revenue-based, scales with business | Flat-rate |
Hyros follows a tiered pricing model based on tracked revenue, making costs variable and often expensive, which its cost can be up to over $1000/month. Hyros’s higher pricing structure may be a consideration for businesses with limited ad budgets, whereas NestAds provides a cost-effective solution with transparent pricing.
So, which one is right for you?
✅ Choose Hyros if:
- You spend at least $50K+ per month on ads
- You track multiple traffic sources beyond Shopify
- You require advanced analytics to scale your ads
✅ Choose NestAds if:
- You’re a Shopify merchant looking for affordable tracking
- You need Shopify-native tracking with first-party data
- Your goal is to optimize your ad spend and operational cost
Wrap up
Both Hyros and NestAds offer robust ad tracking and attribution solutions, but their focus areas and pricing models differ.
- Hyros is best suited for high-budget advertisers and agencies who need AI-driven attribution across multiple platforms.
- NestAds is a cost-effective alternative for Shopify merchants, offering seamless integration, multi-touch attribution, and built-in ad optimization tools.
Businesses should consider their budget, tracking needs, and integration preferences when deciding between the two platforms.
For Shopify merchants, NestAds provides a simplified, cost-effective tracking solution, while Hyros caters to advertisers requiring advanced attribution and AI-powered insights.
Want to explore more about ad tracking solutions? Contact us for additional insights. 🚀
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