NestScale Blog

TikTok Video Ideas to Increase Followers: Organic & Paid Growth

How to increase TikTok followers

TikTok hits more than 1 billion users worldwide. With such a huge potential audience at its fingertips, it’s no surprise that every business is able to make use of this platform for building audiences in millions of followers. To make the most out of this platforms, it’s all about interestingTikTok video ideas!

However, finding out your community in TikTok is never easy as users’ tastes on different platforms are not the same. Thus, we will come up with some amazing TikTok video ideas that might help you increase your followers. Let’s dive in! 

Team up with creators 

Everyone has their own influencer whom they trust and find inspiration through whatever they share and tell. 

Thus, influencer marketing is a strategy in any marketing campaign to grow the audience. Significantly, it’s very important to work with relevant creators whose audiences have in common with your targeted customers. 

Theinkeylist, a skincare brand, collaborated with one of the most well-known dermatologists, Dr. Zion in this video: 


AD Pick the right #skincareproducts that actually WORK! @theinkeylist SuperSolutions #azelaicacid #niacinamide #theinkeylist #SuperSolutions @sephora

♬ original sound – DR. ZION

This video not only highlights the products but also builds trust. In terms of skincare routine, is there anyone more trustworthy than a dermatologist? 

However, it’s important to find the right creators to collaborate with. You definitely don’t want your customers to feel uncomfortable, right? And don’t hesitate to leverage TikTok Creator MarketPlace – an official platform that allows brands and creators to make collaborations on TikTok

This feature from TikTok gives you basic details of the creator so that you can evaluate and find the best one for your brand! And here some amazing tips when working with TikTok creators:

  • Follow the right objective at the beginning step
  • Build a detailed plan with your creators
  • Give creators artistic and creative freedom
  • Set clear key performance indicators with your creators
  • Carefully check your video before publising on TikTok

Create a hashtag challenge 

More and more people come to this platform with the desire to showcase their creativity. The TikTok hashtag challenge is an incredibly effective TikTok video idea to satisfy their needs.

It’s easy to create a great hashtag challenge on TikTok. Imagine that you will create a video with a trending hashtag that showcases specific actions such as dance and challenge others to copy you.

By inviting users to join specific tasks such as dances, displaying a talent, or tutorial product videos, you can achieve multiple objectives at the same time:

  • Turn your audiences into co-creators and participants at scale
  • Reach a broad audience and gain new potential customers
  • Highlight all the unique selling points of your products in an attractive way

Simmons, a mattress brand launched the #Snoozzzapalooza Branded Hashtag Challenge. They aim for encouraging TikTok users to dive into a bed and enjoy a festival experience in the comfort of their own rooms. 


Since all other festivals are cancelled, I’m headed to #Snoozzzapalooza ! Who’s coming ?! #Simmonssleep #sponsored


The result is nothing short of impressive with more than 1 million participants including those who are not their followers. Moreover, it amassed six billion total views and an engagement rate of 20%. 

Offer sneak peek 

If you’re gonna introduce a new product there’s no better way to arouse curiosity in TikTok viewers than by giving a first peek.

So why don’t you give your followers the first look at new products, colors, or anything else exciting your brand is working on? Offering sneak peeks also encourages your followers to come back for more.

Let’s find inspiration in this example! Elyse Breanne Design makes use of trending songs to produce a clip that reveals her latest product to the whole TikTok audience. 

Leverage tutorial videos 

How about leveraging this TikTok video idea when your imagination is tapped? It’s an authentic way to showcase your product’s benefits and win over other big competitors. 

Before purchasing an item, it’s very crucial to know how this product or service can help you in real life. Tutorial videos on TikTok will quickly give your audiences the answer and encourage them to take actions.

When making this kind of video, try your best to gather customer insight and focus on being creative! Let’s take a closer look at a video tutorial from La Neige – a famous South Korea-based beauty and skincare brand.

Thanks to this short educational content, this brand is successfully showing how to make the most out of its products. 

Test viral TikTok life hacks 

If you aim to get closer to your audiences, it’s a great idea to try out viral TikTok hacks by using your products. In this way, you can easily attract your audience and keep them watching until the end. 

However, don’t forget to carefully consider how these life hacks on TikTok relate to your brand. Let’s watch this example for more funny ideas!

Duet and stitch with popular TikTok videos

If you want to get more eyes on your TikTok profile, one of the best ways to make use of existing content is to stitch/duet other users’ videos.

TikTok Duet and Stitch features can be found in the Effects menu, allowing you to collaborate with other TikTok users.


#duet with @_floresa #MakeupRoutine how to do the perfect soft full face look 💓

♬ original sound – Music table

Duets allow you to create split-screen TikToks to record your response to an already-existing TikTok, while Stitches allows you to combine part of another creator’s TikTok with some video content of your own.

These tools will drive more engagement by encouraging them to share and interact with your brand’s content. As a result, it increases the chances of being displayed for more users who have not previously known your brand.

Make a new video response to TikTok comments

Have you ever intended to create a new video just for answering your audience’s comments?


@Rudi Berry 🍓 shares her 3 step routine for summer [ad] #fyp #skintok #larocheposay #suncare

♬ original sound – LaRochePosayUS

It can bring a lot of benefits that you have never expected before! You don’t have to spend a lot of time to find out new interesting ideas for your next video. Just use your audience’s questions and you will have a video with a higher engagement rate!

Otherwise, this TikTok video idea also helps you to make your audiences feel more valued and important. Or in another word, you truly care about them and always ready to support them to solve all their problems. 

Showcase your daily life  

It’s time to show a totally different image of your brand to the audience! Who says that you have to show your professional side to stand out and go viral on TikTok? Some famous brands have made it on TikTok just by creating videos about their normal life. 

Don’t force yourself to create a video promoting your product or your special offer! In this way, you will easily integrate in customer’s daily life and make them fall in love with your brand. 

4 Amazing tips for TikTok video ideas to get the most followers

Post TikTok video at the right time 

TikTok users are not online 24/24 so if you’re trying to get your videos seen by as many users as possible, try your best to find out when they are active most.

Why is TikTok posting time essential for your business growth? It will help you to leverage TikTok algorithm and gain more organic views.

Posting a video at a time when not many people are using TikTok, will result in less engagement, thus less reach.

You can check out TikTok analytics tools in your business account to get this information. 

In the Followers tab, scroll down to see the Followers activity which will notify you what days and times your followers are most active. Thus, try to publish your post before this time to ensure the number of viewers seeing your content as many as possible. 

TikTok followers activity
TikTok followers activity

Do you know 2 different ways to find your ideal time to post on TikTok? Based on global TikTok posting schedule and also based on your own analytics, you will see a step-by-step guideline to know your golden time broken out by day with our new tutorial!

Best time to post on TikTok broken out by day (new updates)

Use the right hashtags 

It will be missing if you don’t include TikTok hashtags in all captions to ensure that users can easily find your brands. TikTok users often search hashtags that are relevant to their needs so that your content might be likely shown in front of viewers. 

TikTok hashtags

This indicates that hashtags can increase their visibility to more people who don’t know about your business and then turn into followers. 

Start typing in relevant hashtags when you write post captions to determine how many views these hashtags are getting. Keep in mind to add the popular #fyp or #foryou hashtags to increase the chance of being shown on the For You page.

Use the Promote tool 

TikTok Promote tool
TikTok Promote tool

It’s an advertising tool within the TikTok app to gain more followers by turning any organic video into an ad. Thus, it’s definitely the fastest way for businesses to reach new audiences and expand their following. 

When Promote feature is activated, TikTok’s algorithm tries to show your content to the right users. However, the level of engagement from this group will depend on the quality of your content. Thus, the content you choose to promote should be the best-performing organic videos. 

Keep in mind it’s a paid advertising tool, so you need to consider how to allocate your marketing budget effectively or whether it is worth investing in or not. For example, you can reach up to ~1000 views for as little as 10 dollars.


Check out how to get started with Promote and turn any organic TikTok video into an ad directly within the app. #tiktokpromote #smallbusinesstiktok

♬ original sound – TikTok For Small Business

Launch TikTok Ads 

TikTok is rapidly gaining popularity in a wide variety of industries. So, if your brand is indenting to promote its products, let’s give TikTok Ads a try.

Are TikTok Ads similar to Facebook Ads or Instagram Ads? Of course not. This platform’s authenticity and engagement are set apart from other competitors.

As TikTok’s own messaging reminds brands to “be more creative, more authentic, and to create content that truly speaks to people. 


Luxury fashion brand @celine spread the word about their virtual runway show with a powerful TopView ad in France 👠

♬ original sound – TikTok for Business

This means your business doesn’t have to focus on highly produced and polished video content to approach your ideal customers. It’s just about filming your video from your phone with down-to-earth production styles and a bit of creativity. 

TikTok offers a wide variety of TikTok Ads formats that will grab more eyeballs for your business. You can choose one or more from the list below: 

Ready to grow the strong community of TikTok followers 

TikTok from the newest social media platform to become mainstream has been a promising place for your business to build large audiences.

Don’t rush to increase followers immediately, just step-by-step focus on researching what TikTok users want to watch and how this platform works. Then, the business will have a strategic marketing campaign with the support of TikTok tools, especially TikTok ad formats.

If you need any guidance in running an ad campaign, feel free to contact us via live chat or try out our new product NestAds – TikTok Advertising Management Software for audience expansion through TikTok Ads.



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