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Estimate your costs & improve your marketing performance with our free tools
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Activate shoppable TikTok feeds into sales & make your site lively
Manage affiliate programs effortlessly to gain your brand ambassadors
Create a better shopping experience & skyrocket your store sales
Ultimate destination for valuable eCommerce insights, strategies & more.
Learn how brands & agencies improve marketing performance with our solutions
Fuel knowledge with latest advertising, analytics & ecommerce terms explained
Actionable tutorials, best tips & tricks for TikTok Ads, Google Ads & Facebook Ads
Estimate your costs & improve your marketing performance with our free tools
Estimate your costs & improve your marketing performance with our free tools
Access all answers, tutorials & help articles you need to get the most out of our apps
Request a demo or personal support for all your questions about our apps features
Grow together to drive merchant success & scale eCommerce business
Earn up to 20% commission by referring NestScale ecosystem to your network
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It's safe to say that there exists a different attribution model for each situation. Among the various types of models, the last non-direct click attribution model allows businesses to obtain…
One of the most balanced attribution model - Position-based (also known as U-shaped attribution), has been utilized by businesses all around the world to measure their digital marketing efforts. So…
Hey there! Have you ever wondered how to make sense of the ever-evolving landscape of customer touchpoints and marketing channels? Well, the answer lies in using marketing attribution models! And…
If you've been pondering the merits of First Click vs. Last Click Attribution Models, you've come to the right place. This blog is your comprehensive guide to understanding these models…
In today's business world, marketing has become more complicated because there are many ways to reach customers. This makes marketing attribution important and a popular topic. But, there are different…
In the world of digital marketing, understanding marketing attribution is crucial. It helps businesses figure out what's causing people to buy their products or services. One of the ways to…
In the ever-evolving landscape of digital marketing, understanding the journey your customers take before making a purchase is crucial. This will allow businesses to allocate their marketing resources effectively and…
In today's fast-paced digital landscape, marketing isn't just about firing off campaigns in one channel and hoping for the best. It's a wild, multi-stop journey with potential customers darting through…
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Marketing Attribution