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Estimate your costs & improve your marketing performance with our free tools
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Grow together to drive merchant success & scale eCommerce business
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Total 63 articles
Google Ads is undoubtedly one of the most popular advertising platforms up to date. So, it's crucial to understand how it works and the changes that occur within the system…
In today's digital age, marketing has evolved into a sophisticated and data-driven discipline. One of the key elements that drive marketing success is the ability to measure and attribute the…
Hey there, fellow E-Commerce Aficionados! If you've ever wondered how successful online stores work their magic, you're in the right place. In this blog, we're delving deep into the captivating…
In the fast-paced world of digital advertising, understanding the impact of your campaign is the key to success. On the Facebook Ads platform, getting to know Facebook attribution settings is…
More and more businesses are paying attention to using attribution for measuring marketing performance and making data-driven decisions. Facebook Ads, one of the platforms leading the way, provides users with…
If you’re on a mission to elevate your marketing game and boost your success, you’ve come to the right place. Welcome to our comprehensive guide on Data-Driven Attribution, a crucial…
Welcome, readers, to a topic that's increasingly making waves in the world of marketing: First Click Attribution. It might sound a bit technical, but don't let that intimidate you. In…
It's safe to say that there exists a different attribution model for each situation. Among the various types of models, the last non-direct click attribution model allows businesses to obtain…
One of the most balanced attribution model - Position-based (also known as U-shaped attribution), has been utilized by businesses all around the world to measure their digital marketing efforts. So…
Hey there! Have you ever wondered how to make sense of the ever-evolving landscape of customer touchpoints and marketing channels? Well, the answer lies in using marketing attribution models! And…
If you've been pondering the merits of First Click vs. Last Click Attribution Models, you've come to the right place. This blog is your comprehensive guide to understanding these models…
In today's business world, marketing has become more complicated because there are many ways to reach customers. This makes marketing attribution important and a popular topic. But, there are different…
In the world of digital marketing, understanding marketing attribution is crucial. It helps businesses figure out what's causing people to buy their products or services. One of the ways to…
In the ever-evolving landscape of digital marketing, understanding the journey your customers take before making a purchase is crucial. This will allow businesses to allocate their marketing resources effectively and…
In today's fast-paced digital landscape, marketing isn't just about firing off campaigns in one channel and hoping for the best. It's a wild, multi-stop journey with potential customers darting through…
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Marketing Attribution 
