TikTok Advertising 
TikTok is currently very famous, and many businesses are using this platform for product and service promotion. However, like many other digital social media platforms, there will definitely be times when your business encounters technical difficulties. One of the problems that causes a lot of confusion is having 0 views on TikTok.
The situation we are discussing is commonly called the 0 views bug. It occurs when you upload a video, but after a long wait, your video remains stuck at 0 views. This directly affects your efforts to build visibility on TikTok, as your content fails to reach the audience. In this article, we will discuss the TikTok 0 views bug and provide probable solutions you can use to fix it.
Why does your TikTok get 0 views?
TikTok 0 views, as the name implies, refers to a situation where the video you post on TikTok receives no impressions, essentially getting 0 views. Experiencing this might trigger panic, prompting you to fix it immediately. However, it’s crucial to recognize that TikTok 0 views isn’t always a negative scenario; attempting to fix it without understanding the underlying cause could potentially be a futile effort.
Before diving into resolving this issue, it’s essential to pinpoint what’s causing the lack of impressions. We’ve simplified the reasons into three categories:
- Your account is encountering issues leading to 0 views.
- Your content may be irrelevant or violating TikTok’s community guidelines.
- TikTok itself might be experiencing glitches.
Understanding the specific situation you’re facing will help you identify the appropriate solution. Let’s explore some potential reasons that could result in a TikTok video being stuck at 0 views.
Reasons related to your account
Getting 0 views on your TikTok videos may not always be due to unattractive content or technical issues. The root causes could potentially stem from your account itself. Therefore, before troubleshooting content-related issues causing 0 views, we recommend first examining your account settings to ensure their quality. Here are some probable reasons for you to check:
Your TikTok account is new
If you’ve recently created your TikTok account and posted your first video, it’s likely that your video won’t receive any impressions in the first 2 to 24 hours. This is because the TikTok algorithm requires time to verify your account information and determine its trustworthiness. Additionally, TikTok needs time to understand your content and identify the most suitable audience segment for it on the For You Page (FYP).
In this situation, there are limited actions you can take. However, you can carefully review your content to ensure it aligns with all TikTok guidelines. By doing so, you can expedite the review process for a new account and gain a positive signal of trust from the TikTok algorithm.
Your TikTok account or video is in Private mode
Watch out for this mistake! When you realize that your video is receiving no views at all, you should check your account settings right away. If you see that the mode Private account is switched on, you would want to turn it off, as the private account only allows followers to watch your video. This will isolate your content from many other parts of the TikTok community.
Your TikTok account has been shadowbanned
Getting shadow-banned is a controversial topic, and TikTok won’t notify you if it happens. However, if your recent content gets no views after 24 hours and your videos are under review for an extended period without approval, you might be shadow-banned. Check your previous videos, as they may have violated TikTok rules or contain low-quality content. It’s essential to address any issues to lift the shadow ban from your TikTok account.
Spamming activities
TikTok suggests users post regularly to keep their content diverse and engage the audience. Regular posting also helps attract more traffic to your account, increasing the chances of your videos getting attention. However, don’t overdo it. Avoid excessive posting, especially within a short timeframe. TikTok’s system may interpret this as low-quality or spammy behavior, leading to restrictions on your videos. This means your videos won’t show up on TikTok users’ For You Page (FYP), resulting in 0 views for your TikTok videos.
Using a VPN
Sometimes, changing VPNs (Virtual Private Networks) can be beneficial if you are targeting a new audience segment or trying to keep up with an emerging trend. By doing so, you can gain access to a broader range of new feeds and explore new possibilities. However, it can also be a reason why your video doesn’t receive the desired engagement. Perhaps you are using unsafe VPNs, and TikTok detects that your connection is not trustworthy. As a result, TikTok may restrict the traction of your video.
Reasons related to your content
Once you’ve confirmed that your account is in good shape, the next step is to review your video content. TikTok strictly adheres to its Community Guidelines, ensuring that all content on the platform is positive and user-friendly. If your TikTok does not comply with TikTok’s guidelines, you’ll receive a notification in the Account Update section in your TikTok inbox, like this:
Here are some common content-related reasons you might come across:
Your content is under review
Your TikTok content can be limited in reaching a wider audience segmentation since it is under review. This means that maybe the TikTok AI system has identified some of the information you included as a violation of the community guidelines. The reviewing process can also occur if you are using a new account and the video receiving 0 views is one of the first five videos you have uploaded. TikTok imposes stricter requirements on new accounts to ensure that the content is of high quality and to prevent spamming on the platform.
Usually, the review process will take up to 6 to 24 hours, and during this time, your content will be limited from being distributed further to the TikTok users’ community.
Poor video quality
Not only does TikTok’s AI analyze the content, but it also examines the visual and audio aspects of your video. It particularly favors content with appealing and engaging visuals. Therefore, videos with poor quality may receive fewer views or struggle to gain traction on the platform. Additionally, users are more inclined to engage with and share content that has good video quality.
Duplicated content
TikTok algorithm always prioritizes new and interesting content to enhance users’ experience. As a result, duplicated content is not recommended and may even considered spam. If TikTok identifies that your video is not the original one, it may restrict your visibility to the audience, and your post will receive little or even no push from it.
TikTok is getting a view glitch
If you find yourself in a situation where your content has no views but still receives likes, you should not worry too much. TikTok sometimes encounters difficulties in running its system, and your TikTok account might be experiencing a view glitch. This glitch prevents your videos from updating new views received, resulting in your views remaining stuck at 0 views eventually.
How to fix 0 views on TikTok (2024 updated)
Turn off your private mode
If you are in the case of being a private account, the solution is simply to turn the Private account mode off so that your account can be visible publicly.
Go to your Profile, then select the 3-line icons in the top-right corner. Choose Setting and Privacy, then tap Privacy. In the Discoverability section, switch off the mode in the Private account
And now, you can ensure that your content will have a chance to appear on many users’ FYP.
Just relax and be patient
If your TikTok account is simply going through a glitch, you should not worry too much and just need to wait patiently for TikTok to function correctly. Even when your video is under review, you should not panic either. The detection made by TikTok AI will ultimately be reevaluated by a human within 6 to 24 hours. Therefore, if you are confident that your content does not violate any of TikTok’s rules, your views should increase normally after the review process.
Resolve the technical issues with TikTok views
You can also try some troubleshooting methods in order to get your TikTok to work more smoothly. One reason why your TikTok keeps showing no views may be that you have been using the app for a long time, and the temporary data starts accumulating too much. This slows down performance and also causes more problems in the system. To solve this, you can clear your cache by following these steps:
In your TikTok app, select Profile in the bottom right-hand side corner. Next, choose the 3-line icon and choose Settings and Privacy. In the Cache & Cellular section, tap on Free up space. Lastly, you just need to tap on Clear to clear your cache
In case the methods above do not work for you, try to restart your app, or report a problem to TikTok to get further support. Also in Settings and Privacy, tap on Report a problem and choose Submit a report to feedback to TikTok.
Always keep in mind the rules of TikTok
To keep your business out of the problematic situation of getting 0 views, you should always remember 6 types of content that are currently under the restriction of TikTok:
- Acts of aggression and resentment
- Harassment and bullying
- Explicit display of mature content and sexual actions
- Graphic content
- Protection of underage users
If you can sense any restricted content in your video, you should make some adjustments to make your content more relevant. Try modifying your captions, changing the sounds, and revising the video text to conform to the TikTok community guidelines.
Follow the video quality standard
Before uploading your content to TikTok, make sure to carefully check whether your video meets all TikTok guidelines. Here are some of the quality standards that you should be sure of before publishing your work:
- Resolution: You should aim for a resolution of 1080×1920 pixels, commonly known as Full HD or 1080p. This ensures clear and sharp visuals across various devices
- Aspect ratio: The ideal aspect ratio for TikTok videos is 9:16, which means a vertical orientation. This format maximizes the use of the screen and is optimal for mobile viewing.
- Lighting: Lighting is also a really crucial specification that you should pay attention to when making your video. Well-lit videos with balanced exposure tend to be more visually appealing. Avoid excessive shadows, overexposure, or underexposure that may hinder the viewing experience.
- Stability: To ensure a smoother viewing experience, try to keep your videos stable. Avoid excessive camera shakes or jerky movements. Using a tripod or stabilizing equipment can help achieve better video stability.
- Clarity and focus: You want users to immediately understand the message you are conveying, and visual quality is as important as the information. Hence, make sure that your videos are clear and in focus. Blurry or out-of-focus footage may lead to a less engaging viewing experience. Take care to maintain sharpness and clarity in your visuals.
To help you solve this problem with ease and quickly get more views on TikTok, we also prepared an under-minute tutorial on YouTube. In this video, we’ll walk you through all the reasons and solutions why your TikTok videos suddenly stop getting views.
What should I do to increase my views?
No business would want to get themselves into a 0 views situation. Even though this bug can happen to anyone, we have 3 tips for you to lower the chance of getting into this problem as much as possible:
Utilize the power of TikTok Ads
In 2024, TikTok is no longer a new platform to explore. Instead, it has become one of the most crowded spaces for businesses. Hence, achieving organic virality has become more challenging. That’s where TikTok Ads come in. They provide a strategic way to quickly reach your target audience, saving you time and resources. Compared to other platforms like Facebook and Google, TikTok Ads are cost-effective and can yield impressive results. By investing in TikTok Ads, you not only gain visibility but also gather valuable data to refine your marketing strategies.
TikTok Ads offer precise insights into audience behavior and preferences, helping you understand your customers better and improve your future campaigns. Pairing TikTok Ads with a robust analytics tool can give you a comprehensive view of your ad performance, ensuring you’re always on the right track.
Stay resonate with your audience
To get your content on your potential audience’s FYP on TikTok, it must be relevant to their interests. To achieve this, you need to understand your audience. Ask yourself these questions before posting anything:
- Who is the audience you’re trying to target?
- What are their interests and what are they currently engaged with?
- What are your audience’s needs?
You can find answers to these questions by using TikTok’s analytics features within your account. Look into your viewer analytics to get an overview of what your audience is interested in and identify creators you can refer to when creating your content.
We know that for most businesses, working on multiple platforms is not new. Therefore, besides exploring insights from TikTok itself, you can also use data from other platforms to see which content are resonating and converting well. By doing this, you can stay connected with your target audience and boost the effectiveness of your content. Not only you’ll reduce the chance of getting no views but also increase the likelihood of your audience taking the actions you want them to.
Create engaging content and visuals for your video
To stand out on TikTok, especially in its crowded 2024 landscape, creating engaging and visually appealing content is crucial. The platform’s algorithm favors content that is creative, entertaining, and resonates with users. If you have enough resources, don’t hesitate to try out various TikTok formats, such as carousels, videos, and stories. The variety of video formats will help you determine what works best for your brand, allowing you to reach your audience more effectively and gain more views for your content.
FAQ about TikTok 0 views
Should I remove the video and upload it again?
Whether to remove and reupload videos that have 0 views solely depends on the situation you are getting in. However, it’s essential to exercise caution when considering this approach, especially if your video was removed for violating community guidelines. Uploading the same problematic video again could lead to further penalties, such as strikes against your account, which you definitely want to avoid. It’s important to focus on creating and sharing content that complies with the platform’s guidelines to maintain a positive presence for your e-commerce store.
Will a 0 views video on TikTok affect my account’s overall performance?
Even if your video has 0 views due to being under review, it does not have a significant impact on the overall performance of your account. However, if this problem persists, it can affect your visibility on TikTok. Therefore, it is important to consistently produce high-quality videos and engage with the TikTok community to build a strong and interesting account.
Why does my TikTok have 0 views after an hour?
If after 1 hour after posting, your video still does not receive views, there are probably 2 cases: Your TikTok is experiencing a glitch, or the content is being under review. You can try to do some troubleshooting on your TikTok accounts, such as clearing your cache or restarting the app. Other than this, you can also look through your content to check its relevancy and wait for the reviewing process to finish if there is no problem with your video.
How do I know if I’m shadowbanned on TikTok?
Regrettably, TikTok doesn’t notify you about a shadowban on your account. You can only guess if you notice a significant drop in your video impressions, your new videos are not delivered, and get 0 views on recent content. Also, new posts may get stuck in the under-review mode.
A shadowban often happens if you post irrelevant content that violates TikTok guidelines. Review your account for any such content. If it’s a mistake or you disagree, report the issue to TikTok for assistance in resolving it.
How many TikToks should I post a day?
To avoid being seen as spam, we recommend posting between 1 to a maximum of 4 times a day. This way, you can ensure you have enough content to engage your customers while also having space to improve the quality of your content before presenting it to the audience.
Marketing Attribution 
