TikTok Advertising 
Nowadays, TikTok has become one of the most important channels targeted by many online merchants. Many social media marketing tactics aim to appear on TikTok’s homepage, known as the FYP. This decision is not random but driven by the potential that TikTok offers to your businesses when optimizing your presence.
If you’re an online merchant with your sights set on TikTok, congratulations! You have landed in the right spot. In this article, we’ll provide all information on TikTok For You Page (FYP) and tips to get your content on the FYP. So, buckle up and get ready to unleash your TikTok potential!
FYP meaning on TikTok
The TikTok FYP, or For You Page, is the central and most prominent feature for users. When people open TikTok, the For You Page is the first thing they see on their home screen. It serves as a feed of videos that users can scroll through endlessly to watch a wide range of content. It is personalized by the TikTok algorithm, which takes into account the user’s past behavior and interactions on the platform. The FYP’s main purpose is to engage users by presenting highly suitable content based on their preferences.
TikTok FYP algorithm that you need to know
The FYP algorithm on TikTok operates similarly to the Instagram Explore page, despite having different default homepages. It suggests content based on users’ most viewed topics in the past. This algorithm continuously scours for new content that aligns with users’ preferences, day after day. It then seamlessly integrates this content into a stream of never-ending video content on users’ FYP pages.
TikTok’s content recommendation process involves two evaluation phases. The first phase is pushing your video to many users. TikTok assigns a Performance ranking score to your content based on factors such as shares, comments, likes, and video completion (whether the audience watches your video until the end) If this score is favorable, TikTok proceeds to further promote your content to a broader audience on their For You Page (FYP).
Based on a blog post on TikTok’s website, there are three ranking signals that TikTok employs for the recommendation process:
- User interactions: These interactions can include comments, the time they spend on a video, sounds used in videos, the people who followed, liked videos, and even videos that users have reported.
- Video information: Once TikTok has gained insights into users’ preferences, it searches for the most suitable content by analyzing video information such as captions, sounds, and hashtags.
- Device and account settings: Additionally, TikTok takes into consideration other information provided by users, such as language preferences, country settings, and device type. This information is used to optimize user satisfaction while using the platform.
Besides those factors above, TikTok will also take into account the number of followers that an account owner has in order to generate the best personalized FYP feed for each platform participant.
The first two ranking signals are the most important factors you can utilize to push your content onto users’ FYP. Algorithms’ primary intention is to create the best user experience. Hence, when setting up your video (description, sound, hashtags, and content), you should care about what is suitable for your target audience. Therefore, there are certain things you should avoid in your content to maintain your position on this platform.
How to reset TikTok For You page
On March 16, 2023, TikTok finally released a new feature called “Refresh For You Page” to enhance users’ experience. This feature helps users reset their FYP algorithm when they feel that the content is not relevant. It’s a simple process: users just need to go to their own profile, click on settings, navigate to content preferences, and refresh their For You Feed. When users utilize this feature, they will see their For You feed just like when they first signed up on the platform
You might be wondering how this feature will impact your business. With this addition, users won’t be solely controlled by algorithms; instead, they will have the power to decide what they want to see. As a result, it’s crucial for your content to be consistent in order to maintain a positive impression with your customers. Furthermore, your content strategy should prioritize quality, relevance, and a deep understanding of your audience.
To ensure that you can always reach people, there are some types of content that are “red flags” to both TikTok and their users that you should avoid:
- Inauthentic or Misleading Content
- Offensive or Insensitive Content
- Copyright Infringement
- Overly Explicit or Sexual Content
- Dangerous or Harmful Activities
- Low-Quality or Repetitive Content
Why should businesses get on TikTok For You Page?
TikTok possesses numerous remarkable qualities that make it an excellent environment for businesses to enhance their social media marketing. Let’s explore some of the benefits of pushing your content onto users’ TikTok For You Page (FYP):
The large and diversified user base
TikTok is one of the most popular places for entertainment at the moment. This platform’s users are becoming more and more diverse: Gen Z, Millennials, parents, or even grandparents are all joining to enjoy the fun. It is undeniable that nowadays, TikTok is one of the platforms that has the most massive and diverse user base. Following this trend, your business can take the opportunity to showcase your content to a wide range of users through For You page, increasing your brand’s visibility and awareness. TikTok is an ocean with much potential waiting to be explored.
Opportunity for organic reach and viral content
TikTok is famous for its viral trends, challenges, and hashtags that sweep the platform. It’s important that you always keep an eye on trending content and incorporate it creatively into your own videos. The faster you can catch up with the latest trends and appear on potential customers’ For You Pages, the higher the chance you can ride the wave of popularity and reach a wider audience. Getting viral on TikTok has the potential to significantly boost your brand recognition, generate buzz, and even inspire user-generated content that further promotes your business.
In addition, TikTok’s discovery algorithm allows everyone to have a chance of going viral on all users’ feeds. This means that businesses have many opportunities to achieve organic reach and be discovered by users who may not have been familiar with their brand or products previously.
Direct engagement through audience interaction
Even without a TikTok business account, you can still gain valuable insights about your target audience by observing their interactions with your business through direct engagement content. You can take this a step further by fostering a strong connection with your customers through these interactions. TikTok provides a range of engagement features, such as comments, duets, and challenges, enabling businesses to directly interact with users. This level of engagement is invaluable as it helps build relationships, gather feedback, and gain a deeper understanding of customers’ preferences and needs.
With all the above benefits, it is undeniable that it is time for you to push your video to get on TikTok For You Page. Here are some useful tactics to make your business become outstanding on TikTok.
How to get on TikTok FYP: 7 simple tricks
Post regularly at the right time
Just like other social media platforms, TikTok tends to favor accounts that consistently post new content. By doing so, you demonstrate to TikTok that you are an active and engaged creator, increasing the chances of your content being visible on users’ For You Page. Moreover, regular posting enables you to easily adapt and align your content with the latest trends, enhancing the likelihood of reaching a wider audience. The frequency of posting will depend on your business purposes and target audience, but we recommend maintaining a frequency of 3-5 TikTok videos per week.
However, regular posting alone is not sufficient. It is crucial to understand the peak times when viewers are most active and likely to interact with your videos. TikTok provides easy access to this data, as both personal and business accounts offer analytics features. Additionally, considering the geographic locations of your target audience ensures that your posting times align with their respective time zones.
Always remember to be trendy
TikTok has this little soft spot for videos that ride the wave of trends and challenges. They seem to sparkle with extra magic on the “For You” page. So if you want to boost your chances of landing on that coveted page, it’s time to dive into the world of trends. Always ask yourself what challenges are trending right now? what sound is popular? what is hot right now? By keeping up with the favored types of videos and joining suitable challenges with the right hashtags, you will increase your chances of ranking high on the For You page.
Produce content with high quality
No matter how many methods you try to get on viewers’ For You Page (FYP), such as using trending music or hashtags, the key factor that will truly engage people and keep them hooked for a long time is high-quality content. We recommend staying up to date with the emerging trends on TikTok, but it’s even better to put a unique spin on those trends that align with your brand image. This will help you grab people’s attention in those short few seconds.
In order to diversify your TikTok account, take advantage of the various forms of content provided by TikTok. Additionally, strive to maintain a high resolution for your videos to provide a better viewing experience for users.
Spice up your content with viral music
With an optimal video length of around 30 to 60 seconds, there is no doubt that including background music can make your TikTok videos more attractive to viewers. Luckily, TikTok provides an extensive audio library for creators, allowing you to easily add backing tracks to your videos. If you can’t find suitable music within TikTok, you can still use music from external sources and apply it to your video later on your website.
Not only does the TikTok FYP algorithm favor popular trends that are widely used, but viral music can also improve search results within TikTok. Similar to how hashtags function, when users click on a music link that interests them, they can discover numerous videos using the same sound. If your content catches their attention, it has the potential to garner more likes, comments, and views. Leveraging viral music in this way can greatly enhance the visibility and engagement of your TikTok content.
Include relevant hashtag
Hashtags have appeared on many social media platforms, such as Twitter and Instagram, and on TikTok, they play an equally important role. They help creators appear in specific content categories and increase the chances of discoverability. TikTok takes into account the hashtags that are most suitable for the audience, showing them on users’ TikTok For You Page.
It is important that you know how to use hashtags effectively in your video. There are hashtags that people believe can help you add your video to the stream of FYP videos, such as #ForYou, #foryourpage, and #FYP. However, whether they actually work or not is still a topic of controversy. Instead, you can use hashtags that are more relevant to your content, allowing you to target the right customer base.
To find out the relevant hashtags for your business niche, you can search for keywords related to what your business does using TikTok’s search feature. This will help you discover the hashtags used by popular content creators in that area. If your business has SEO keywords, don’t hesitate to use them as hashtags to give your performance a boost.
Collaboration for a wider and stronger impact
TikTok is a paradise for collaborating with other TikTokers to explore new customer segments. The platform boasts a diverse range of creators at different levels, from those with widespread influence and millions of followers to emerging artists with tens of thousands of followers. Collaborating with another creator can grant you access to a whole new audience that you wouldn’t have connected with otherwise. Working with an established TikTok creator is a great idea as they have likely built a loyal audience that trusts and engages with their content.
When considering influencers, it’s important to find someone who aligns with your business’s reach, goals, and budget. Influencers with a large follower base offer greater reach and visibility but may come with higher costs. On the other hand, influencers with a smaller reach are more affordable and often have a dedicated and engaged following. Depending on your budget and business goals, choose the best option to optimize your results when appear on TikTok FYP.
Boost your reacts with TikTok Ads
TikTok gives you many options for advertising to spread your brand awareness through TikTok feed. If your business really prioritizes this channel, then advertising will be really useful to accelerate the awareness spreading. By using paid advertising, such as in-feed ads, branded hashtag challenges, branded effects, and brand takeovers, you can further expand your campaign to reach new audiences.
In order to use advertise effectively for your presence, you should also consider your budget and marketing objectives to select the most suitable advertising option. Also, remember to track and analyze your ad performance to optimize your campaign and achieve optimal outcomes.
If you find yourself still confused about what steps to take when first exploring hơ to use TikTok Ads, you can try to integrate outside applications to assist you with this. We provide you NestAds – a solution that helps businesses to operate smoothly and raise your awareness on TikTok by using TikTok Ads. NestAds will help create a campaign without any expertise required.
Get your business on TikTok For You Page now!
The TikTok For You Page (FYP) is a valuable resource for your business if you understand the right approach. Explore more about the TikTok algorithm to utilize this platform better for even better results!
Marketing Attribution 
