How to Create a TikTok Video Ad with TikTok Video Editor?

Are you ready to step up your TikTok game? Then you’ve arrived at the right place! In this blog article, we’ll help you understand TikTok Video Editor how to develop advertising that will capture your audience, generate conversions, and make a long-lasting impact!

What TikTok Video Editor can do?

Creating engaging promotional video content was formerly time-consuming and costly. To shoot a short video, you’d need a full production crew, technology, a location, talent, and frequently weeks or months of pre and post-production. These prices were frequently unaffordable for organizations that did not have substantial creative departments or advertisement resources.

Different from other TikTok video editors, TikTok has changed everything with its own amazing tool: TikTok Video Editor.It is an advanced and powerful online editor that provides advertising with a range of TikTok style editing tools. 

One of its biggest advantages is providing native-feeling content with effects, subtitles, soundtracks, etc. Here are 3 main advantages of TikTok Video Editor that you shouldn’t miss out:

• Flexibility
• Convenience
• Accuracy

How to access TikTok Video Editor?

TikTok Video Editor can be found under the ‘Create a Video’ menu on your TikTok Ads Manager dashboard.

TikTok Video Ads Specs

In order to make your video ads become more informative but also neat, there are a few ads specs needed to be noticed:

• Placement: TikTok In-Feed Ads
• Ad composition: Video creative + ad display image + brand or app name (logo) + ad description + CTA button
• Aspect ratio: 9:16, 1:1, or 16:9
• Video resolution: Resolution must be a minimum of 540*960px, 640*640px, or 960*540px.
• File type: .mp4, .mov, .mpeg, .3gp, or .avi
• Video duration: Videos can be between 5-60s. TikTok suggests short videos of 9-15s.
• Bitrate: ≥516 kbps
• File size: within 500MB
• Profile image: ​Aspect Ratio: 1:1 (Type: .jpg, .jpeg, .png; Size <50 KB)
• App or brand name: TikTok supports 4-40 Latin alphabet letters and 2-20 Asian characters for App name and supports 2-20 Latin alphabet letters and 1-10 Asian characters for Brand name. Make sure your name is not too long since TikTok can cut off from the display area on the screen. (Side note: TikTok does not support emojis in app or brand name)
• Ad description: 1-100 Latin alphabet letters and 1-50 Asian characters. (Side note: TikTok does not support emojis or these special characters: “{ }” or “#” in the description)

6 Steps to create TikTok Video ads on TikTok Ads Manager

Step 1: Create video ideas to explode your audiences

You’ll never run out of inspiration on TikTok! A fresh idea is always just a few scrolls away thanks to the app’s dynamic digital landscape.

Visit the TikTok app to get your search for ideas started! Look up a few companies who are in your business or in a related area, and watch some of their most recent videos. Do you see any trends? Which videos are the most widely watched?

FYP might be considered an inspiration for you as well. Find out what is currently trending on TikTok. Is there a really catchy sound that everybody uses? What about a hilarious audio clip or a fantastic special effect?

Besides, you can make use of TikTok Creative Center to get ideas for your ads because of its data-driven guidance and creative insights for marketing.

Step 2: Choose the right materials to make smooth production

You can upload video and image files from your PC or choose from the already-existing resources in your library. When your assets are prepared, you can drag them into the editing area below the bar.

Step 3: Add a soundtrack to create emotional connections

Click on the music note icon to enter the music editing page. You can choose between uploading your own sounds or using sounds from popular copyrighted music libraries. TikTok can also recommend which soundtracks suited your style of video and even sync video to that sound.

Step 4: Add text to highlight key actions 

Click on the text icon to enter the text editing page. Adding text to videos is known as a common method for delivering information, whether it’s to emphasize important details or to provide spoken captions and subtitles for hearing-impaired viewers. 

Additionally, captions on the videos should not be too large or chunky and block the image of your ads. And make sure the text on your thumbnail is short but still has key information to improve your CTR.

Step 5: Complete post-production to elevate your video 

To perfect your advertisement, TikTok Video Editor provides the following features:

• Transition: You can add transitions either by clicking the + icon in the media track, or by dragging your chosen transition to where you want it on the media track.

• Effects: You can also choose from effects to layer over your video, by clicking the magic wand icon in the top toolbar. Make sure you have at least one asset loaded up to edit, otherwise the effects can’t be applied.

• Object Eraser: You can remove objects from the frame by selecting the eraser icon from the toolbar. Use the white cursor to wipe over an object, then click the check mark to finish and start erasing.

• Split Audio Track: Clicking on the media track and selecting ‘Split Audio Track’.

• Multi-layer Edit: Click the asset on the preview screen which will be framed by black positioning dots, it allows you to resize or move it to your preferred size and position.
• Crop to size: Tok Video Editor creates videos for mobile-first portrait orientation so you can easily adjust them to 9:16, 1:1 or 16:9 aspect ratio using the cropping tool.

Step 6: Preview and confirm your video

You can see how your ads appears in the TikTok app with the Masking view. By doing this, you may make sure that crucial content and images can be seen through text and symbols.

TikTok Video Ads best practices to make great TikTok

Besides all the ad specs and features in TikTok Video Editor, some practices play important roles in your ads campaign, such as:

• Visuals: Be appealing enough to keep your audience’s interest but still have the core message that your brand wants to deliver.
• Sound & Caption: Harness the power of the trending sound because it will be brought to a larger audience by TikTok’s algorithm.
• CTA: Provide users with guidance on what to do next and create a sense of urgency to increase conversions.

Let’s create TikTok video ad that actually converts

It might be difficult to launch an effective marketing campaign on TikTok, but with the right strategies and resources, your company can potentially become famous.

So why wait? Contact us for more advice or share your ideas with NestAds to get the most effective TikTok Ads solution for your business!