TikTok Advertising 
If you’re a brand looking to level up your game on this unstoppable platform, you’ve come to the right place. This blog is not only give you the viral TikTok trends, but it also give you the bigger picture—a roadmap to TikTok success that goes beyond the latest dance crazes and catchy hashtags.
From the untapped potential of TikTok ads to the rise of longer-form videos and the power of user-generated content, we’ve got you covered. So, grab a seat, buckle up, and let’s explore the exciting world of TikTok together!
6 major TikTok trends to guide your TikTok strategy in 2025
These 6 TikTok trends are not your typical run-of-the-mill songs, sounds, or hashtags (nevertheless, you can find it right after this section, just simply scroll down). Instead, we’re here to offer you something more valuable—a bigger picture. Knowing the latest dance craze is cool, but understanding the overall landscape and tapping into the broader trends will help you craft an awesome TikTok strategy that stands the test of time.
Probably the “best” sales channel?
Despite its sales platform still being under development, TikTok offers incredible opportunities for businesses to thrive.
Firstly, the advertising spend on TikTok yields positive results. Consumer Packaged Goods (CPG) brands have experienced favorable Return On Advertising Spend (ROAS) and sales efficiency through TikTok, surpassing other digital platforms.
In regions like the Middle East, Europe, and Southeast Asia, similar growth has been observed, but the United States stands out with a remarkable 96% higher paid media ROAS on TikTok, leading to a significant boost in offline sales.
Additionally, TikTok provides a winning chance for U.S. CPG advertisers to generate incremental sales, a crucial metric for guiding marketing campaigns.
Collaborative studies with NCSolutions have revealed that TikTok Ads generate nearly twice the ROAS compared to TV Ads, proving their amazing benefits. Although TikTok Ads have a lower frequency, they achieve the same incremental dollars per 1,000 impressions (DPM) as TV Ads.
Get ready for a storm of new features!
As a brand, it’s essential to be prepared and willing to try any new feature that TikTok introduces in the near future. TikTok is constantly evolving and exploring new possibilities beyond its signature short-form videos.
Just like how people grow by trying on different identities, TikTok is on a journey of self-discovery, releasing a range of new features like TikTok Now and TikTok Stories.
Although not all these features may stick around, as a bold brand, you have the opportunity to ride the wave from the beginning. By embracing and testing these new features, you could benefit from an algorithm boost and surprise or captivate your audience.
So, keep an eye out for what TikTok has in store and be ready to hop on board for a chance to stand out and engage with your customers in exciting new ways.
The new search engine for GenZ?
If you’re not living under a rock, you should know that TikTok has become the go-to search engine for Gen Z, and it might even challenge Google’s dominance in the future.
Studies reveal that the younger generation, aged 18 to 24, is increasingly using TikTok and Instagram to find information they need. While Google still plays a significant role in search, it’s crucial to recognize the rising importance of social platforms for brand research.
You don’t have to abandon SEO entirely, as many people still rely on traditional search methods, but it’s smart for brands to focus on improving their social search optimization skills. By doing so, you can ensure that you reach and engage with every potential customer effectively.
UGC is getting hotter and hotter!
Trust from the audience is becoming a precious commodity, and brands will have to work smarter to grab their customers’ attention. UGC serves as a bridge between influencer marketing and traditional advertising, as it involves authentic content created by real customers or UGC creators hired by brands.
These creators produce genuine-feeling content that brands can use to promote their products, making it an excellent alternative to regular marketing campaigns.
The power of UGC is demonstrated by Fantastic Furniture, which successfully utilized it in a campaign on TikTok, resulting in higher engagement, increased revenue, and lower costs compared to a typical advertising approach.
“Longer-form” videos are on the rise!
TikTok recently introduced the Creativity Program Beta, a monetization tool that requires videos to be at least one minute long in order to participate and earn money.
This move is not surprising as TikTok has been encouraging longer videos in the past. In early 2022, the platform increased the maximum video length to 10 minutes, aiming to compete with other video platforms like YouTube.
The rise of longer-form videos on TikTok allows creators and brands to delve deeper into storytelling, showcase products or services more comprehensively, and engage with their audience in a more immersive way.
TikTok Ads still remain to be the main focus
The growing popularity of TikTok has made it one of the hottest marketing channels, with ad spending expected to reach $8.75 billion in 2023. With a significant increase in ad reach of 14.6% year over year, TikTok offers a promising platform to invest your social ad dollars.
However, it’s important to note that not just any ad will suffice. TikTok audiences are highly receptive to branded content, but it needs to be interesting, appealing, and provide value to viewers.
And while creating effective ads can be challenging, distributing and launching them can be even harder. You may target and reach the wrong audience if you don’t set it up the right way.
But don’t worry! You can make your life easier and wave goodbye to the stress of choosing the right targeting options by using NestAds- an ads management software designed specifically for TikTok ad beginners. By leveraging NestAds, you can overcome the obstacles of ad setup and management, freeing up your time to concentrate on your core business.
TikTok trends right now (July 2025 updated)
“Where?”
This is a trend that started from Teenage Mutant Ninja Turtles! In one of the episodes, there’s this scene where Shredder brings pizzas to the other turtles, and they’re so surprised they go, “It’s Shredder!” But here’s the twist – Shredder has swapped brains with someone else, so he turns around and asks, “WHERE?!” It’s a classic “I didn’t get what you said” moment.
Now, people on TikTok have taken this and made it their own. They use it when they feel like they’ve blanked out on what’s happening or when someone treats them like an adult when they still feel like a kid inside. It’s all about those funny moments when you’re like, “Wait, what just happened?!”
How to Use This TikTok Trend
So you wanna hop on this “WHERE?!” train? Here’s how you do it!
First off, grab that trending sound from the episode and have it ready to use. You can either play both sets of characters yourself or get someone to help you out. Now, in the first clip, act out a scene like, “I brought back some takeout, so let’s get down and pig out.” Then, in the second clip, have the other character lip-sync to the line, “It’s Shredder!”
Now comes the fun part. Go back to the first character and dramatically turn around, shouting, “WHERE?!” That’s the moment of surprise, just like in the show! If you’re doing this all by yourself, you might wanna set up two cameras at different angles to make it look smooth.
Ignoring a call
You know how some people just can’t stand answering phone calls? Well, this trend plays on that! There’s this popular sound called the ‘iPhone Vibrating Ringtone,’ and creators are using it to make hilarious videos. They act like they’re getting a call, but instead of picking up, they pretend to ignore it while the phone keeps ringing like crazy.
How to Use This TikTok Trend
Using this trend is a breeze, my friend! Grab your phone and lay it flat on its back, then start recording yourself. Pretend you see that incoming call, but make a show of deciding to ignore it with a visible nod or gesture. While the phone keeps ringing, you can add text overlay explaining why you chose to dodge the call.
Now, here’s the deal to make it stand out – your reason should be either super specific, something that makes people go, “OMG, that’s exactly how I feel too!” Or, it can be something relatable to everyone.
Black Cat Zoning Out
This one’s a CapCut template featuring two cute cats having what seems like a deep conversation. But here’s the twist – the black cat is totally zoning out, giving those “I’m not listening” vibes that we can all relate to! You know that look when your mind drifts away and you’re just like, “Whatever, I’m in my own world.” Yup, that’s the expression!
People are loving this relatable kitty moment and they’re using it to share their own zoning-out scenarios. It’s all about those times when you’re at work or hanging out with friends, but your mind is off somewhere else, daydreaming like crazy!
How to Use This TikTok Trend
First, get the CapCut template (you can find it on TikTok). Now, pick a cool photo or video background to go with it, something that sets the mood for your zoning-out moment. Next, work your magic on CapCut, creating a hilarious video where you overlay the “zoning out” cat on your background. Once you’re done, export your masterpiece back to TikTok.
Now, don’t forget to add your favorite track to this video, so it’s part of the trend’s sound library. Finally, in TikTok, spice it up by adding text describing a funny scenario where you’ve zoned out like the pro daydreamer you are!
An all-time truth TikTok trend!
No matter how many times TikTok changes its algorithm or adds new features, there’s one thing that remains true: TikTok is all about happiness! It’s a platform where entertaining content reigns supreme and has the highest potential to go viral.
So, when you’re creating videos, always aim to bring a sense of fun and relatability to your audience. By injecting that element of joy, you’re more likely to capture attention, engagement and go viral on TikTok!
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