How to Use TikTok Comments to Drive Stronger Brand Engagement?

TikTok has succeeded in attracting billions of active users thanks to its interesting content and creative trends, but there’s another factor that makes it even more fascinating: TikTok comments. 

The TikTok comment section is becoming a playground for many brands to show their image in a funnier way and therefore earn authentic engagements. You just can’t miss this potential feature! Keep reading our article for more useful information about TikTok comments.  

What are TikTok comments?

TikTok comments are a sign of engagement in which users reply to your TikTok video. Through comments, they can express their personal opinion (praise or even disagreement), ask a question, and create an online conversation with others. Comments can include text, TikTok hashtags, mentions and emojis.

When it comes to engagement rate, comments always show great potential that encourages the TikTok algorithm to boost your video. Leaving a comment requires as much effort as viewing or liking a TikTok video. It involves more action from spending a few seconds thinking of something to say, accessing the comment section to typing the comment. 

If your video gains a lot more comments than expected, it means that your audience shows a deep interest in this topic. 

5 Tips to drive stronger brand engagement with TikTok comments

TikTok comments are a helpful tool to boost organic growth and therefore drive stronger brand engagement. Here are the four best tips ever to help you spread your brand’s image through TikTok comments.

Ask relevant questions 

Relatable questions are a perfect engagement strategy to make users interact with your video. It is regarded as a guide for the audience to get inspired about what to comment. Therefore, you will save time for your viewers and give them more ideas.

Otherwise, brands can leverage questions as a call to action for users who have never thought of commenting. They may feel hustled to answer your questions. 

Use the shocking story

Surprising video content is really useful to capture your audience’s attention, make your video viral and keep them watching until the end. Therefore, it leads to a higher chance that users will deliver an opinion and share their feelings. 

However, keep in mind that you should leverage the shock factor in a smart way even if TikTok is almost taken by this factor.

Engage with amazing comments

Replying with genuine comments is another recommended method to drive more awareness about your brand. The comments section is a creative place where viewers express their thoughts about your content, your video, your products or services, or even your entire brand. Showing and Interacting with a lot of positive comments will bring a different image about your business. So make sure that you choose the right comment to engage with.

Otherwise, remember that humor is your best friend on social media platforms and laughter is the best medicine. If you fancy yourself a bit of a comedian, replying to a funny comment in a unique way can make your audience chuckle and also make you a hit on TikTok. 

You can also pin effective comments that you want others to see. It is a TikTok marketing strategy to make users feel acknowledged and more welcome, therefore driving more traffic to your video. 

Comment on other videos

​​Leave witty, funny and informative on other TikTok videos will bring your brand in front of a new audience. In this way, you have more chances to gain new followers or even potential customers. 

Another tip for you is to choose and concentrate on accounts that align with your brand’s identity. You don’t have to only focus on the most followed TikTok accounts, even micro (10,000 – 50,000 followers) or mid-tiers (50,000 – 500,000) influencers can bring a huge benefit. 

Moreover, if you manage to get the comment in the video, that will increase your reach and call action to your page. A viewer who sees and likes your video is more likely to access your TikTok account and check out your content. 

Create video replies to relevant comments 

TikTok allows users to create videos responding to specific comments from your previous video. So it will be missing if you don’t use the comments section to uncover new customer insight and get inspired for your next video. 

Unveiling something that a part of the audience has come up with will make TikTok users stay focused on your video and keep watching until the end. It might be a topic more relatable that captures the audience’s attention and encourages them to leave their own comments with the aim of getting a response from you. 

How to pin a comment on TikTok?

It’s recommended to pin or unpin a comment on your TikTok video with your mobile phone. To do that you should follow three steps following:

Step 1: Access your video comments section.

Step 2: Press and hold on the comment you want to pin or unpin, then tap Pin comment or Unpin comment.

Otherwise, to replace a pinned comment on your video:

Step 1: Access your video comments section.

Step 2: Press and hold on the comment you want to replace your pinned comment, then tap Pin and replace.

However, keep in mind two important things:

• You can only pin one comment at one time. To pin another comment, you have to replace the existing one.
• You are allowed to pin your comment or others’ comments on your video.

How to delete a comment on TikTok?

Here are the three easy steps to delete a comment on a TikTok video:

• Select the comment icon on the right corner.
• Press and hold on the comment you want to delete.
• Choose Delete.

If you want to delete comments in bulk, just follow five steps including:

• Select the comment icon on the right corner.
• Press and hold on a comment or tap the pencil in the top left corner.
• Select Manage multiple comments.

• Tap next to the comments you want to delete. You can select up to 100 comments.
• Choose Delete, then Delete to confirm.

How to filter a comment on TikTok?

To filter all comments, you should:

• Choose Profile in the bottom right.
• Tap the 3-line icon in the top right to go to your settings.
• Select Settings and Privacy, then Privacy and tap Comments.
• Below Comment filters, tap to the right of Filter all comments to turn on or off.

In case you turn on Filter all comments, your video comments appear only when you approve them. 

To filter spam and offensive comments, you should:

• Choose Profile in the bottom right.
• Tap the 3-line icon in the top right to go to your settings.
• Select Settings and Privacy, then Privacy and tap Comments.

• Below Comment filters, tap to the right of Filter spam and offensive comments to turn on or off.

To filter comments with keywords, you should:

• Choose Profile in the bottom right.
• Tap the 3-line icon in the top right to access your settings.
• Select Settings and Privacy, then Privacy and tap Comments.
• Below Comment filters, tap to the right of Filter keywords to turn on or off.
• Choose Add keywords, then enter your desired keywords to filter. 

If you turn on the keywords feature, all the comments including those keywords will be hidden unless you approve them.

To review your filtered comments, you should:

• Select Profile in the bottom right.
• Choose the 3-line icon in the top right to access your settings.
• Select Settings and Privacy, then Privacy and tap Comments.
• Below Comment management, tap Review filtered comments.

• Tap Approve or Delete below the comment you want to review.

How to turn on/off a comment on TikTok?

Here’s the way to turn on or turn off a comment on your TikTok video

• Choose the 3-line icon on your profile page.
• Access to Settings and Privacy, then Privacy and scroll down to Comments.
• Choose who can comment on your videos. 

Everyone (only for public accounts): If you choose Everyone and you have comments turned on, then anyone can comment on your video.

Followers (only for private accounts): If you choose Followers and you have comments turned on, only people following your TikTok account can comment on your videos.

Friends: If you choose Friends and you have comments turned on, then only your friends can comment on your video. Friends are TikTok users who you follow and who follow you back.

You can also follow these steps in your privacy settings to turn off comments on all of your existing videos.

How to deal with TikTok comments not showing?

If your TikTok comments are not showing, don’t be so worried because you aren’t alone. Let’s discover some quick fixes to solve this annoying problem!

Check your comment

First of all, it’s highly recommended to check if your comment is considered spam and offensive content or not. Or in case your comment contains keywords filtered by the TikTok video’s owner, you just need to wait for it to be approved.

Restart TikTok

The first thing you should try is to restart the TikTok application. It may be due to a temporary error occurring on TikTok which makes some features disappear. 

Improve your network connection

If there isn’t a problem with your TikTok application, your network connection is definitely a culprit! Make sure that your internet is fast and stable!

Update TikTok application

TikTok is well-known as a fast-moving platform with several new features. Running the latest version of TikTok can help you to solve your problem. 

Let’s spread your brand story through TikTok comments

The TikTok comment section serves as the best place for brands to connect with their audience and their potential customers. It’s time for you to leverage this amazing feature to make your video viral, drive more traffic and therefore optimize your business performance.

It will be missing if you pass up this potential feature to achieve your must-meet goal, especially boost sales on TikTok. If you have any problem with TikTok comments and other TikTok features, let’s contact us via live chat, we are ready to give you a hand!