Shopify Development 
Looking to organize your Shopify store more efficiently by grouping similar products, such as different colors, styles, or variants, under a single product layout? The right Shopify apps to group products together can simplify navigation, improve user experience, and boost conversions.
We’ve selected these top Shopify group product apps based on 5 key criteria: affordable pricing, positive user reviews, ease of use, powerful features, and responsive support.
Let’s dive into the top picks for 2025 and find the right app to group products on Shopify.
| App | Rating | Reviews | Pricing | Key Features | Recommended For |
|---|---|---|---|---|---|
| NS Color Swatch Variant Images | ⭐4.9 | 100 | Free & Paid ($7.99 – $14.99/month) |
|
Fashion, accessories, and home decor stores with multiple color/style variants |
| SA Variant Image Automator | ⭐4.9 | 433 | Free for install & Paid ($9.9 – $49.9/month) |
|
Stores needing clean variant‑specific image display, improving UX, and conversions |
| Easify Custom Product Options | ⭐4.9 | 1,217 | Free & Paid ($9.99 – $19.99/month) |
|
POD, custom print, gift shops needing mix‑and‑match or custom options with pricing logic |
| GLO Color Swatch & Bundles | ⭐4.9 | 1,208 | Free & Paid ($9.99 – $19.90/month) |
|
Fashion or footwear stores wanting variant grouping and bundle/mix‑and‑match sales |
| LinkedOption Combined Listings | ⭐5.0 | 67 | Free & Paid ($9.99 – $25.99/month) |
|
Merchants linking similar product listings as variant groups for SEO and feed integration |
1. NS Color Swatch Variant Images
Rating: ⭐4.9
Reviews: 100
Pricing: Free & Paid ($7.99 – $14.99/month)
Key features
- Group and display products as unified color or style variants: Merchants can combine separate Shopify products into a single product listing or split individual variants into distinct listings, making grouping and browsing more intuitive.
- Offer flexible swatch types (color, image) across product and collection pages: Use clickable swatches, color dots, text labels, or dropdowns that are fully customizable and mobile-responsive without coding.
- Automatically link the correct variant images to each selection: When a customer selects an option, only the related images are shown in both product and quick‑view galleries, keeping the display clean and accurate.
- Visually split or combine variants within product listings and collections: Use the “Variant Split” feature to show individual variants as separate items or grouped, allowing shoppers to browse by color or style without clicking through options.
Reviews from Shopify merchants
- Beginner-friendly and easy to install: Merchants love the plug-and-play setup with no coding required, making it ideal for store owners of all skill levels.
- Flexible and customizable color swatches: Easily display swatches as circles, squares, or image thumbnails, fully managed from a visual dashboard.
- Professional and polished product pages: Help create clean, modern-looking product pages that boost user experience and keep shoppers engaged.
- Accurate variant image switching: Clicking a swatch instantly shows the correct product image, eliminating confusion and reducing missed conversions.
- Top-rated customer support: As one of the top-rated Shopify group product apps, it comes with fast, friendly, and helpful support, especially for theme adjustments and custom styling requests.
✔️ Recommended For:
Fashion, accessories, and home decor stores with multiple color/style variants.
2. SA Variant Image Automator
Rating: ⭐4.9
Reviews: 433
Pricing: Free to install & Paid ($9.90 – $49.90/month)
Key features
- Automatic grouping of images into variant sets, no manual tagging: Organize variant-specific images together in your product gallery, and the app will auto-assign them to matching options based on order, with no handles or tags needed.
- Only the right images display when a variant is selected: When a variant is selected, its image set appears instantly, and unrelated images are hidden, maintaining a clean, intuitive gallery layout across all themes.
- Real-time variant image switching with no page reloads: Customer selections drive immediate gallery updates, which work with swatches, carousels, lightbox, and mobile-friendly quick‑view layouts.
Reviews from Shopify merchants
- Instantly groups variant images: Automatically assigns images to the correct variants without manual tagging—saving hours of setup time.
- Seamless user experience: Variant images switch smoothly when shoppers select options, creating a clean and intuitive product page.
- Works with most Shopify themes: Installs easily and runs reliably across a wide range of themes without needing custom code.
- Great customer support: Merchants praise the responsive team for quick help and personalized troubleshooting.
✔️ Recommended For:
Stores need clean variant-specific image displays to enhance user experience and conversions.
3. Easify Custom Product Options
Rating: ⭐4.9
Reviews: 1,217
Pricing: Free & Paid ($9.99 – $19.99/month)
Key features
- Combined listings for grouped products: Use Combined Listings to merge separate products into a unified variant setup that is ideal for upselling and catalog organization.
- 27+ option types supported, with templates for fast setup: Includes color/image swatches, dropdowns, radio buttons, text inputs, file & image upload, date/font pickers, and more. Template sets speed up bulk application across products.
- Apply conditional logic to show or hide options dynamically: Even on the free plan, you can use visibility rules to ensure customers only see input fields relevant to their selections or chosen Shopify variants.
- Add-on pricing and pricing rules per option: Easily configure surcharge pricing, tiered wholesale rates, and product add-ons to help increase average order value.
- Live preview visualizer with intuitive, no-code setup: Customers can see customization results in real time, and merchants get a user-friendly interface with templates and contextual tooltips.
Reviews from Shopify merchants
- Improves the shopping experience with smart image automation: Automatically displays only the relevant images for each variant, making product pages cleaner and easier to navigate.
- Ideal for complex products like mix-and-match sets and bundles: Perfect for stores with multiple variant combinations or high-volume product catalogs.
- Highly recommended by print-on-demand sellers: Especially valued in industries where managing many variant images is time-consuming.
- Seamless Shopify integration with quick setup: Installs in minutes and works out of the box with most themes—no coding needed.
- Responsive and supportive customer service: Merchants consistently praise the team for their fast replies and helpful guidance.
✔️ Recommended For:
POD, custom print, and gift shops needing a mix-and-match or customized option logic.
4. GLO Color Swatch & Bundles
Rating: ⭐4.9
Reviews: 1,208
Pricing: Free & Paid ($9.99 – $19.90/month)
Key features
- Link multiple standalone products into unified variant groups: Easily group related products under a single listing to improve SEO and simplify discovery.
- Display interactive color or image swatches on collection and product pages: Clicking a swatch can instantly update the main product image on both product and collection listings.
- Automated variant assignment and inventory syncing: Grouped variants stay in sync, correct options are shown automatically, out-of-stock items are hidden or dimmed, and low-stock alerts build shopper trust.
- Built-in bundles and mix‑and‑match upsells with tiered pricing: Create fixed bundles, sample packs, or quantity discount options to boost average order value and cross-sell effectively.
Reviews from Shopify merchants
- Trusted for responsive support and reliable performance: Merchants highlight fast customer service and consistent functionality across store setups.
- Easy-to-use custom color swatches with smooth variant management: Simplifies assigning swatches and variant images without editing code.
- Seamlessly integrates with Shopify themes and third-party apps: Works well across various storefronts without causing conflicts or layout issues.
- Interactive hover-to-change image swatches: Enhances product pages with a modern, engaging user experience.
- Boosts conversions by improving product page clarity: Helps shoppers see exactly what they’re getting, reducing confusion and increasing sales.
✔️ Recommended For:
Fashion or footwear stores want grouped variant displays and optional bundle/mix-and-match functionality.
5. LinkedOption Combined Listings
Rating: ⭐5.0
Reviews: 67
Pricing: Free & Paid ($9.99 – $25.99/month)
Key features
- Link variants across multiple standalone product listings: Enables you to tie separate products together as custom variant options, each retains its URL, title, and description.
- Create visually grouped options with swatches, buttons, or dropdown menus: Offers flexible choice displays color/image swatches, dropdowns, radio buttons, or custom CSS button on both product and collection pages for seamless selection.
- Optimized for mix‑and‑match or multi-step product flows: Perfect for scenarios like build-your-own bundles or configurable item selections where shoppers can step through choices across linked products.
Reviews from Shopify merchants
- Extensive customization options for personalized products: Merchants frequently mention the ability to use dropdowns, image/color swatches, text fields, file uploads, and conditional logic to support custom-engraved items, print-on-demand, and more.
- Seamlessly integrates with Shopify stores: Shopify themes remain visually consistent, and the app works reliably, even with high-volume custom options, without slowing down storefront performance.
- Highly reliable and user‑friendly interface: Reviewers describe it as intuitive and beginner‑friendly, yet powerful enough to handle dozens of complex variant combinations without technical expertise.
✔️ Recommended For:
Merchants linking similar product listings as variant groups for SEO and feed integration.
FAQs
Is there a way to group multiple standalone products into one main product with color or style options?
Yes, but by default, Shopify doesn’t allow you to merge multiple standalone products into one main listing with selectable colors or styles. This can be limiting for stores selling similar items under different SKUs.
To group multiple standalone products into a single product with color or style swatches, you’ll need a third-party app like NS Color Swatch Variant Images. It allows you to visually group products and display them as swatches (color, image, or text) within one product page, without losing SEO value or inventory control.
How can I display each product color as a separate item on Shopify collection pages?
By default, Shopify groups all color variants under a single product listing. This means only one version, usually the default color, appears in your collection pages. If you want each color to show up as its own product card, Shopify doesn’t offer a built-in way to do this.
With the Variant Split feature from NS Color Swatch Variant Images, you can display each variant (like colors or styles) as separate items on collection pages, while keeping your backend organized under one product. It’s perfect for fashion, home decor, and beauty stores that rely heavily on visual presentation.
Can I show grouped product options across both product and collection pages?
Yes, but Shopify does not support displaying color or style swatches on collection pages—it only shows one product card per product, typically using the first variant’s image. This makes it difficult for shoppers to preview all available colors or styles without clicking into each product page, leading to a disjointed browsing experience and potentially lower engagement.
To overcome this, the NS Color Swatch Variant Images app offers a powerful solution. It allows you to display fully customizable swatches like color, image, or text, not only on the product page but also directly on collection pages. Shoppers can preview all variant options at a glance, right from the collection view, without navigating away. This creates a more seamless, modern, and conversion-friendly shopping journey.
