Ecommerce News 
Halloween is right around the corner, and it’s a prime opportunity for businesses to boost their sales this season. Wondering where you can creatively connect with potential customers? Look no further than Halloween social media posts on platforms like Facebook, Twitter, and TikTok.
In this blog, you’ll know the secret sauce for happy Halloween social media posts, complete with great examples and essential tips to remember. So, whether you’re on a broomstick or wielding your pumpkin lantern, let’s dive into the world of social media magic.
8 best Halloween social media post ideas for businesses
At Nestscale, we’ve analyzed hundreds of Halloween social media posts for our clients and discovered which ideas are best-performing. These ideas could be your business’s ticket to bring home the sweet Halloween dollar treats.
Make your social media profile and caption extra spooky
Just like physical stores decorate for the spooky season, why not spruce up your online stuff and social media posts for businesses, too?
It can be a logo, banner, social avatars, or product packaging. You can also upgrade your website and cover photo by adding some Halloween charms:
- Write short captions inspired by a common saying during Halloween.
- Use appealing visuals relevant to Halloween alongside the main products you want to promote.
When the chills come to town, Starbucks changes its social media cover image and caption to a fall-inspired theme, featuring pumpkins and their seasonal drinks.
- Starbucks uses relatable language like “For the love of fall” to connect with customers who associate autumn with cozy, comforting experiences.
- The emojis also add a playful touch, enhancing the visual appeal.
Give your products a happy Halloween vibe or a spooky makeover
In your Halloween social media engagement posts, a spooky twist on your winning dropshipping products makes them more enticing and shareable during Halloween. It adds excitement and encourages customer interaction, making your products stand out in a crowded market.
Bertolli reimagines a burger with a Halloween theme by shaping it like a jack-o’-lantern. The caption reads: “Don’t let junk food scare you away this Halloween. Make the healthy choice, choose Bertolli.
#TheRecipeForHappinessIsSimple”.
- The jack-o’-lantern burger immediately captures attention with its fun and spooky presentation.
- The caption cleverly ties the Halloween theme into a health-conscious message, keeping it relevant to the brand’s identity.
- The hashtag adds brand consistency, connecting the post to the brand’s overall mission, even in a seasonal post.
Create Halloween social media engagement posts by using stories
Stories are a perfect way to engage your audience with quick, interactive content. They create a sense of urgency with their 24-hour lifespan and encourage active participation through features like polls, countdowns, and quizzes.
A restaurant brand creates an Instagram story countdown to Halloween, featuring a bold “10 Days for Halloween!” graphic with two interactive buttons: “I’m Ready” and “I Can’t Wait.”
This is a basic Halloween story example, but you could make it even better by including the restaurant/cafe’s Halloween decorations as the background.
Don’t forget attractive discounts and gifts
Yes, people always adore great deals, but you can take it up a notch with creative ideas and the magic of social media engagement posts during Halloween.
During Halloween, Strange Doll Boutique ran a “Buy 4 items, get 40% off” promotion with eye-catching Halloween-themed accessories
Some other ways to make your promotions stand out:
- Don’t limit your deals to just percentage discounts; diversify with bundle deals, buy-one-get-one offers, or free shipping.
- Use Halloween-themed discount codes like “SPOOKY” or “FANGTASTIC” to make the promotion more fun and memorable.
Create space for user-generated content (UGC)
Everyone’s hyped for the spooky fun and those sweet Halloween treats. So, how about doing a challenge or contest, and rewarding customers with cool gifts? Here are some slick ideas for this season, all dialed into the latest trends:
- TikTok dance challenge: A TikTok dance challenge is an awesome way to engage your audience. TikTok is buzzing with viral dances that tons of people are totally enjoying. So, you can whip up a fun, easy, and on-trend dance, and invite others to groove along!
- Post pictures and reviews: How about a mini giveaway that asks your customers to post reviews about your products on their Facebook or Instagram feed? Remember, people love grabbing those little holiday rewards. Plus, you score extra feedback for boosting your products and making them even better.
Showcase your best-sellers with a seasonal twist
Unveiling upcoming best-sellers exclusively for Halloween taps into the thrill of the season, giving your customers something new to be excited about. Tying new product drops to spooky celebrations turns your store into a must-visit for Halloween shoppers looking for fresh, limited-time treats.
Here, Starbucks showcases their iconic Pumpkin Spice Latte surrounded by autumn pumpkins. The caption reads: “Gorgeous gorgeous gourds. 🧡 Best enjoyed with a Pumpkin Spice Latte.
This post works so well because:
- Keep the visuals clean yet thematic, ensuring the product is not overshadowed by the design.
- Visual aesthetics are key on Instagram—use seasonal backdrops that capture attention immediately.
- Place your product at the center of the visual to make it the clear focus while the seasonal elements enhance the mood.
Leverage UGC to run ads
Target knows how to rock Halloween on social media, especially on TikTok. They get that TikTok isn’t about polished stuff like Instagram. Instead, they team up with influencers and creators who can show off Target products in a genuine way. And guess what? It works like a charm on TikTok!
When running ads during Halloween, you should closely monitor how your content is performing, identify the most effective platforms, and pinpoint where your customers are coming from.
Halloween marks the beginning of many fantastic days in this holiday season, so this valuable insight can be applied to upcoming seasonal promotions, such as Christmas.
To cut down the work for yourself, you can use tools that help you collect all the metrics and generate key takeaways.
Tease upcoming promotions with mysterious hints
If the Halloween vibes aren’t hitting you, take a peek at Burger King’s Halloween campaign. They’ve cooked up a limited-time Halloween menu that’s sure to pique your curiosity. The fog and the caption are sure to tease Halloween fans.
If you feel like these tips aren’t enough. Check out our post for Halloween marketing ideas to boost your store sales.
20+ Halloween marketing slogans/quotes
Whether running a sale or launching a themed collection, a clever phrase can make your message memorable. Below are 20+ Halloween marketing slogans and quotes that you can easily incorporate into your happy Halloween social media posts, email marketing, product promotions, and festive announcements to keep your brand at the center of the Halloween buzz.
Halloween marketing sayings for sales and discounts
- Get spooked, not broke – Shop our Halloween deals!
- No tricks, just treats – Scary good discounts await!
- Frights, delights, and exclusive offers – All in one place!
- Shop now or regret it later – Halloween deals that’ll haunt you!
- Don’t ghost our sale – Limited-time Halloween offers inside!
- Shop the dark side of discounts – Only for Halloween!
Phrases for limited-time offers
- Frighteningly fabulous finds – shop before they disappear!
- Monstrous savings await – grab them before they vanish!
- Don’t fear missing out – haunt our store for the best deals!
- Get ready for a spook-tacular Halloween – shop now!
Halloween marketing slogans for costumes & apparel
- Haunt your closet with our spooktacular Halloween collection!
- Transform into your favorite creature – Halloween costumes for every look!
- Dress to impress… or terrify! Spooktacular outfits for Halloween night.
- Unmask your Halloween style – Costumes and apparel that slay!
Slogans for home decor
- Spook up your space with our Halloween decor collection!
- Turn your home into a haunted haven – Halloween decor for every corner!
- Frightfully festive decor – Perfect for setting the spooky scene!
- Creep it real –Home decor that will send shivers down your spine!
Phrases for beauty & skincare products
- Glam up for Halloween with our bewitching beauty products!
- Get a wickedly flawless look – Beauty treats for a hauntingly gorgeous Halloween!
- Bewitching beauty awaits – Skincare and makeup for a spellbinding glow!
- Glam or gore? Unleash your inner Halloween beauty with our top picks!
- Treat your skin right – Spooky-good skincare to keep your glow going!
Halloween marketing slogans for snacks & treats
- Snack on spooky delights – Halloween goodies too delicious to resist!
- Sweet, salty, or spooky – Halloween treats that’ll make you scream for more!
- Trick or treat yourself – Fang-tastic snacks for a frightfully fun night!
- Stock up on spooky snacks and treats – Halloween goodies await!
20+ social media posts ideas for e-commerce business by product categories
If the examples above are still not enough, here are even more creative social media content ideas tailored to different e-commerce product categories, designed to help you engage your audience and drive seasonal sales.
Fashion & apparel
- Halloween outfit ideas: Create style guides for Halloween costumes using pieces from your store (e.g., “How to create a Vampire look with our fall collection”).
- Costume contest for shoppers: Businesses should encourage customers to share their Halloween costumes styled with your products and offer a discount or giveaway for the best look.
- Behind-the-scene content: Show the creation of a Halloween photoshoot with your apparel styled in spooky ways, using props like pumpkins and cobwebs.
Beauty & cosmetics
- Makeup tutorial videos: You can share tutorials for spooky Halloween looks using your beauty products, such as “Glam Witch” or “Zombie Chic.”
- Limited-edition Halloween packaging: Launch special Halloween-themed versions of your best-selling products with spooky packaging.
- Spooky skincare tips: Share skincare advice on how to prep skin for heavy Halloween makeup, using your products.
Home decor & furniture
- Halloween home makeover ideas: Create guides on how customers can use your products to transform their space into a haunted house or fall-themed retreat.
- Decorating tips with your products: Offer creative ways to use your furniture and decor pieces to create a spooky vibe, like “Setting the scene for a haunted dinner party.”
- Seasonal product bundles: A good way is to offer bundles of Halloween-themed items (e.g., spooky candle holders, themed throw pillows) with a discount.
- User-generated content: Encourage customers to share photos of their Halloween-decorated homes featuring your products for a chance to win a gift card.
Toys & kids’ products
- Halloween-themed playsets: Create and promote spooky-themed toy sets or bundles perfect for Halloween playtime.
- DIY costume ideas for kids: Share costume inspiration using your products, such as “How to make a superhero cape with our playset.”
- Spooky story time: Host a live or pre-recorded story time featuring Halloween-themed books or toys from your store.
Pet supplies
- Halloween pet costume contest: Encourage customers to dress their pets in Halloween costumes and submit photos for a chance to win a gift card or special pet bundle.
- Limited-time pet treats & accessories: Promote Halloween-themed treats like pumpkin-flavored dog biscuits or catnip toys shaped like ghosts and Halloween-themed pet accessories like pumpkin collars or spooky bandanas.
- Pet safety tips for Halloween: Share tips on keeping pets safe during Halloween, such as avoiding certain foods and ensuring they’re comfortable around trick-or-treaters.
3 tips for your happy Halloween social media posts
Now, you have everything you need to start crafting a Halloween social media post plan. But don’t rush things right now! Before you get your hand into it, keep in mind these notes:
Craft exclusive ideas for each platform
Each social media platform is like its own club with different kinds of people and vibes. For example, the Instagram audience loves pretty pictures and stories.
Twitter is the place for quick and fun messages, maybe even a funny GIF sometimes.
Facebook is a bit more chill, kind of like a mix of friendliness and professionalism.
TikTok is fully dedicated to short video posts.
You can repurpose your content, but ensure that you change the elements, such as the choice of words and graphic design, to fit the vibe of each platform.
Ensure your customer service during the festival
The Halloween season can get pretty busy for businesses, with more customers coming in. Sometimes, customer service might slip a bit. But your main aim is to keep these holiday customers coming back long after.
You can make things easier for your team by using tools like automated chatbots or improving your management system. From our experience, omnichannel customer service is extremely important!
Integrate social media into your website
Now, you’ve created a really Halloween-y appearance for your social media platforms. And of course, you also want to make your website look pretty like that too, right?
You can do both things by integrating social media into your website: First, you get that addictive power of social media that your customers cannot escape your website, and second, you infuse a new vibe to your website!
Hence, we highly recommend considering adding social media content to your website!
There’s a really simple and fast solution for you to do it.
Check out NestWidget – our social media feed platform that is exclusively made for e-commerce businesses.
With NestWidget, you can add the best feed to your website, especially those viral TikTok videos of yours. It’s fast, convenient, and you can track your performance in the app, too.
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