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Halloween Marketing Ideas to Boost Your Store Sales (2024)

Halloween marketing ideas

Do you know that Halloween ranks as the fourth most popular holiday, following Christmas, Thanksgiving, and Easter? It’s a shopping frenzy period. Halloween offers a fantastic opportunity to amplify your sales and establish your brand. So, don’t miss this great opportunity! In this blog, we have shortlisted the 10 best Halloween marketing ideas and pro tips for eCommerce to maximize sales in 2024. Steal our ideas, apply them to your marketing plan, and skyrocket your sales this Halloween now!

How does Halloween marketing benefit your business? 

The yearly Halloween Consumer survey by the National Retail Federation carried out in collaboration with Prosper Insights & Analytics, indicated that the anticipated Halloween expenditure for 2022 was set to reach an all-time high of $10.6 billion. This surpasses the previous year’s record of $10.1 billion.

Spending on Halloween

So, what does this mean to your business? 

Different Halloween marketing ideas offer varied advantages to businesses. However, the subsequent compilation presents general methods through which initiating a Halloween marketing campaign can benefit your business:

  • Capture customer attention: Adding Halloween decorations to your store or making your website look different for Halloween can easily catch people’s eye because it’s something they’re not used to seeing. Since Halloween is on people’s minds during this season, it’s a simple and effective way to get them interested.
  • Cultivate a festive brand image: Individuals fond of Halloween are more prone to establishing connections with brands that share this enthusiasm. Simply embellishing your premises or sharing Halloween-themed content on social media can foster this association.
  • Raise foot traffic: Attention-grabbing signage, decorations, special events, and giveaways can entice new visitors to your establishment. Even if an immediate purchase isn’t made, a positive experience could translate into repeat visits.
  • Foster brand recognition: Online businesses can also gain from Halloween marketing concepts if these promotions generate additional publicity or online shares. Enhanced brand visibility might sway customers to consider purchasing from you in the future.

Best Halloween marketing ideas for eCommerce

Halloween marketing ideas

Many companies pay a lot of attention to Christmas for their business, but Halloween is also a great time for creative marketing ideas. Here are some of our top ideas on how you can make the most of the spooky season to promote your business this year: 

Decorate your online store 

Studies on consumer behavior indicate that people tend to purchase more than they originally planned when they are in a positive mood and satisfied with a website’s appearance.

If you want to boost your online store’s sales this Halloween, it’s important to connect with your customers on an emotional level. By incorporating Halloween-themed banners, pictures, and even audio or video elements, you can infuse a lively and thrilling atmosphere into your site. Since your business is doing well, it’s a good idea to go the extra mile in transforming the appearance and ambiance of your online visitors’ experience.

Pro tips for you: 

  • Change CTA buttons and sales banners with Halloween visuals
  • Add themed features such as gift cards, rewards, upsells, etc.
  • Extend the spooky theme across your website to captivate your visitors

Develop a mobile version of your website

Make sure your Halloween website works well on mobile phones. More than half of all online shopping happens on mobile devices. Studies show that people really like using their phones to shop. So, make it easy for them to find and buy things on your website, no matter where they are. These days, lots of people use their smartphones to shop online, so your website needs to look good and work well on phones. To make sure your customers have a good experience, create a website that works on phones or adjust your current website to work well on them. This will make it super easy for customers to buy things with just a tap.

Halloween marketing ideas- website

Pro tips for you: 

  • Ensure your Halloween web pages are designed and arranged to be responsive
  • Test your mobile site using just your thumb for navigation
  • Put your key content in the center of the screen for the best interaction
  • Think about incorporating Halloween pop-ups and stickers
  • Remember to focus on your website’s loading speed

Halloween discount or promotion

Halloween discounts

Halloween presents another chance to provide price cuts and special offers on what you sell. It’s an easy method to boost sales and draw in fresh customers. You can share your Halloween deals on your website or social media. However, online shoppers are savvy and forward-thinking. They typically compare different platforms for the top bargains before making a final buying decision.

Getting customers to commit to your offers isn’t simple. So, what steps can you take in this situation? 

Pro tips for you: 

Employ quick and exciting offers with compelling messages like:

  • No pranks, just treats! Grab a 10% discount coupon with our Halloween specials.
  • Have you spotted our fresh Halloween deal? Act fast before the full moon arrives.
  • Our prices have a spooktacular 50% off until Halloween!
  • We’re not money vampires. We won’t drain your wallet. Save up to 60% on our Halloween sale!
  • Wishing you a haul of treats. Enjoy your Halloween shopping!

Send freebies with purchase

Discounts are good, but getting free treats without any sneaky stuff is even better. Give your customers a free Halloween treat when they buy something from your website to make them want to shop more. You can make the treat something special for Halloween, or just give them samples of a new thing you’re starting.

Make sure you tell people about this special offer on your website. When you plan how your website will look for Halloween, put this info in there too. Put it in places that catch your eye, like at the top, in a pop-up, or even in emails you send.

Social media content with Halloween theme

Halloween social media

Your content and creative materials are your ultimate advantage for any event. Particularly for occasions like Halloween, you have the freedom to get wild, crazy, and odd with engaging Halloween social media posts. Prepare your Facebook posts, Instagram stories, or tweets with captivating content and intriguing visuals ahead of the significant day. Utilize popular hashtags like #trickortreat #Halloweendeals #Halloweensales to boost the visibility of your posts. There’s no set limit here. Invent your unique hashtags and make them go viral to attract more sales.

Unleash your inner creator and generate video content that leaves your audience with spine-tingling excitement. Every time you set out to create resources for your marketing plans, remember that festivities bring reasons for merriment, happiness, and recognition. This is why focusing on the emotional connections of consumers in the right direction will aid you in achieving better growth with your targets.


  • Create a video for the quick sale happening right before Halloween, using your brand’s colors and messages that match the holiday.
  • Share recipes, makeup guides, or any useful how-to videos connected to your brand.
  • Summarize the best parts of the season in a video.
  • Craft a video that shows what happens behind the scenes of your Halloween event, product, or service.
  • Make your content Halloween-themed by changing colors or adding things like spider webs and pumpkins.
  • Create a hashtag for users to post their costumes, decorations, or other fitting content. For instance, a home decor brand could introduce a hashtag for people to display their Halloween-themed room setups.

Spooky email marketing campaign with a horror theme

Halloween email marketing

Email marketing is a great choice that never gets old. It’s like a valuable treasure. Recent surveys indicate that even now, current customers like getting personalized emails and coupons more than ads on social media. What’s interesting is that email marketing is also 40 times better at getting new customers compared to Facebook or Twitter.

Remember to make your emails unique when you’re using Email marketing for your Halloween marketing plans. Using Halloween email templates for fresh offers is a great way to attract your customers. These customized Halloween designs will make your customers happy and excited, which will show in your sales.

Bundle related products

You don’t need to alter your products to make them Halloween-themed. Just give them fun names that match the holiday. For instance, a nearby coffee shop could call their special blend “witch’s brew” for the season. Or a clothing brand might use names like “jack-o-lantern orange” or “black cat” to describe colors.

You can also boost your Halloween-themed sales by combining related products. For instance, a grocery store could package candy bags with some totes and perhaps a drink for parents. Market this package as a trick-or-treating kit. 

Reach out to old customers

If you have info about people who bought things from your store before, this is an easy choice. Your old customers already know your brand, so if they liked what they got last time, they’ll probably want to shop again. They might even spread the word to their friends about the awesome things you have to offer.

Also, there are always people who start shopping for the holidays really early. They’re more likely to want stuff that’s on sale. This is where your Halloween campaign ideas can help you make a lot of money. Just think about how nice it would be for them to get special access to your trick-or-treat event, a sale, or a coupon for the things they like.

Look at the info from the past to find out who is likely to come back and shop again this Halloween.

Spooky Halloween slogans that boost performance

  • Happy Halloween to our customers, employees, and partners! Life without you would indeed be scary. 
  • Happy Halloween! May you breeze through October without a scare in the world…
  • From spiders to skulls and everything in between
    Beware and be scared…Happy Halloween!
  • Enter if you dare
  • Oh my gourd
  • Jerk-o-lantern
  • Love at first fright
  • Bone appetite
  • Shivers down your spine
  • Witching you a Happy Halloween

Ready to maximize your sales this Halloween?

One of the best Halloween marketing ideas is running TikTok ads. Incorporating TikTok ads into your Halloween marketing strategy can help your brand connect with a dynamic audience and showcase your Halloween offerings in an engaging and memorable way. TikTok’s viral nature means your Halloween ads could gain widespread attention quickly. In addition, TikTok’s advertising tools let you narrow down your audience, ensuring your Halloween ads reach the right people. 

An effective campaign offers immense potential advantages for your business during this holiday, provided they are executed correctly. However, poor planning can lead to substantial expenses and disappointing outcomes. If you are struggling with running TikTok ads, NestAds is here to help! 

NestAds is a free app that assists you in launching, evaluating, and enhancing your TikTok ads more swiftly. With NestAds, it’s easy to take advantage of Halloween, making it a great opportunity for your brand to boost sales. Holiday events have always been great occasions for brands to run ad campaigns and boost sales, so don’t miss out on these opportunities! 


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