Menu
What is Server-side Tracking & How Does Server-side Tracking Work?
If you’ve been paying attention, you’ve likely noticed some significant shifts in how businesses gather and manage user data in recent years. It all began with iOS 14’s app transparency ...
Marketing Attribution 
Google Advertising 
TikTok Advertising Marketing attribution See all
Customer Journey Attribution: The Role of Every Touchpoint
The path from a customer’s first interaction to their final purchase is no longer straightforward. It’s a complex journey that spans multiple channels and touchpoints. Hence, almost all brands are ...
What Types of Questions Can Marketing Attribution Answer?
Currently, eCommerce businesses have to keep up with constantly changing online shopping behaviors across multiple platforms. So to maximize reach and effectiveness, most brands now invest in various marketing channels. ...
7 Customer Journey Metrics to Boost Your Ads Efficiency
What leads your customer from the first click to the final purchase? They might see an Instagram ad, search for your brand on Google, and respond to a personalized email. ...
Google advertising See all
Maximize Clicks vs Maximize Conversions: Which Works Best for Your Campaign?
When you start running a new Google Ads campaign, one of the first things you’re going to do is to choose a bidding strategy. In the past, we had to ...
How to Write Great Google Ads Headlines That Boost Clicks
In the world of digital ads, powerful Google Ads headlines can make all the difference. Your headline is the first thing users see – and in a limited space, it ...
Manual CPC vs Maximize Conversions: Which Strategy Wins?
If you’ve been running Google Ads for a while, you’ve likely come across the debate of Manual CPC vs. Maximize Conversions. While Manual CPC (Cost-Per-Click) bidding has been a reliable ...
TikTok advertising See all
TikTok Search Ads Launch in The US: New Frontier for eCommerce
TikTok is constantly evolving as an advertising platform, and its latest update, the TikTok Search Ads Campaign, has just launched in the U.S. This new feature allows advertisers to target ...
Best TikTok Christmas Gift Ideas That Make Perfect Holiday
Santa Claus is coming to your town! It’s time to show love to your family, your friends, and your partners. Gift-giving is one of the five main love languages, or ...
TikTok Split Testing: Setup Guide & Optimization Strategies
TikTok has rapidly become a powerful platform for advertisers looking to reach a diverse and engaged audience. However, just launching ads on TikTok is not enough to guarantee success. To ...
Shopify development See all
Creative Analysis Explained: Why It Matters & How to Do It Smartly
Success in advertising isn’t just about having solid plans or targets. It’s also about focusing on the core element—your creatives. Therefore, delving deeper into each creative and conducting continuous analysis ...
5 Best Customer Journey Mapping Tools for Bussiness Growth
Customer journey mapping tools are essential for businesses looking to gain insights into customer behavior, identify pain points, and enhance customer satisfaction. With the right tools, you can track customer ...
Shopify Discounts Strategy with Best Shopify Discount Apps
As an e-commerce business owner, you’re always looking for new ways to stand out in the online market, which is very competitive. Meanwhile, effective discount tactics can give you the ...
Ready to unlock your business growth today?
Accelerate your growth with a purpose-built app ecosystem for brands and agencies.
