TikTok is now one of the most useful social media platforms for brands to promote their products. Therefore, many businesses invest a lot of time and effort to increase their visibility on this platform. Since its first appearance, numerous ways have been discovered to be effective in increasing reach and engagement rates. One of the popular methods that has been proven to be effective is utilizing TikTok keyword.
In this blog, we will explore all things you need to know about TikTok keyword and ways to create the best keywords tactic for your business.
Table of Contents
- What is a keyword on TikTok?
- Why should you care about TikTok keyword?
- Hơw to do TikTok keyword research with free tools
- How to use TikTok to increase your search rank
- Maximize your visibility with relevant TikTok keywords
What is a keyword on TikTok?
TikTok keyword refers to a specific word or phrase that is relevant to the content of a video. They play a vital role in helping users discover and categorize content on the platform.
TikTok keyword examples
Why should you care about TikTok keyword?
TikTok keyword may seem like a strange term. However, many businesses on TikTok have noticed the benefits of using keywords and incorporating them into their content. We certainly do not want you to miss this opportunity, so let’s go through the three biggest reasons why you care more about TikTok keyword.
Hack the TikTok algorithm
You know that the TikTok algorithm takes video information as the core criteria when putting content on FYP. However, it will also take various factors into account, including captions and hashtags. Hence, if you use the right keywords in your captions or hashtags, you will increase the chance of being featured on the For You page.
Increase your visibility on the Search page
Other than the For You page, there is another location where brands strive to enhance their visibility: the search page. While the exact criteria for determining the top video on this page are not entirely clear, what you should focus on is the alignment between your video and the chosen keyword. If your video fulfills the user’s search intent for that keyword, you can have the possibility to be on top.
Create a consistent brand image
When you consistently use a set of keywords, it becomes easier for your audience to understand your content. By using these keywords consistently across your content, you contribute to strengthening your brand identity.
Hơw to do TikTok keyword research with free tools
So, now you have understood the importance of TikTok keywords in increasing your store visibility on TikTok. The next thing is having great tactics to research and optimize keywords in your content. Here are 5 steps you should take when first diving into this new term:
Understand your audience
To find relevant keywords, it is crucial to understand your target audience. Research their characteristics, interests, and problems to identify keywords that closely align with their search intent. By considering the language and terminology they use, you can create content that resonates with them. Understanding your audience’s preferences and incorporating keywords that cater to their needs will increase the chances of your videos being discovered and appreciated.
Keep up with new TikTok trends
TikTok is renowned for its viral trends and challenges. Hence, you should make sure to stay up-to-date with these trends as you will be able to identify the words and phrases that are currently popular among users. Including the trending keywords in your videos then can help you tap into the ongoing conversations and increase your chances of being discovered.
It is not too hard to find what is popular on TikTok. Check out TikTok Creative Center, and it will provide you with all of the emerging trends on TikTok that users are using. Be more focused on the trending hashtags, as it is a great insight resource for you to generate good and perfect keywords. There will be a ton of potential hashtags that you can use for your TikTok account, and you just need to do a simple filter by choosing your business’ industry.
If you are owning a TikTok business account, things are even more simple, as the hashtags have already been filtered to suit your business industry. In Business suite, select Creative Hub and tap on Hashtags to discover what is gaining attention at the moment.
Learn from similar brands
To gain inspiration and insight into effective keyword usage, browse videos from creators who produce similar content to yours. Observe the common keyword patterns and themes they utilize to engage their audience. By analyzing their successful videos, you can identify keywords that resonate well within your niche. While it is essential to maintain your unique voice, learning from others can provide valuable guidance in finding the right keywords.
There are many different ways to conduct research on other similar creators. You can find businesses with similar products to you by typing in a general keyword in your industry. Now, all you need to do is review their videos, description, and video text to find out the potential keyword.
The method above works perfectly well even for both Personal and Business accounts. But you can have a more convenient shortcut in case your account is Business one. Also in your Creative Hub, you can already see accounts TikTok recommends to help you with your inspiration. Now all you need to do is start researching the keywords you want.
Utilize TikTok’s Keyword Insights
TikTok’s Creative Center provides valuable tools, and one of the recent additions is the Keyword Insights tool. Although this tool is more beneficial for TikTok advertisers, you can utilize it to find inspiration for your other content. By exploring trending script keywords based on regions, industries, and time durations, you can gather up to 500 relevant keywords.
This information sparks creativity and allows you to incorporate popular keywords in your voiceovers, and text overlays, and add captions. Additionally, the tool provides insights into a keyword’s performance, including usage frequency and average CTR of TikTok ads.
Optimize TikTok’s search engine
TikTok’s search tool is a valuable resource for keyword research. By entering a single keyword in the search bar, you can explore other associated words and phrases. This feature allows you to discover keywords that are frequently searched for and associated with your main keyword. By adjusting your content to cover these related keywords, you can ensure that your videos cater to the needs and interests of your target audience.
How to use TikTok to increase your search rank
One special tip to include keywords is to place it anywhere TikTok can scan voiceover, caption, hashtags, and even your bio. To optimize your keyword usage, consider the following three tips:
Add keywords to your TikTok video script
One of the most important ways to include keywords in your videos is by incorporating them into your script. The first step is that you should double-check your video’s content, dialogue, or voice-over so that they align with the keywords you want to target. After that, you can include relevant keywords in your video’s narrative or dialogue. This will make your content more likely to appear in search results when users are looking for videos related to those keywords.
Captions and hashtags play a vital role in making your videos discoverable on TikTok. When crafting your captions, include relevant keywords that accurately describe the content of your video. Not only can this help users understand what your video is about, but it can also improve your video’s visibility in TikTok’s search results. Additionally, including relevant keywords in captions and hashtags can boost your chances of appearing in the associated hashtag feeds, exposing your content to a broader audience.
Write your bio with your product’s keywords
Your TikTok bio provides an opportunity to showcase your brand and optimize it for searchability. Include important keywords that represent your niche or the type of content you create. By doing so, you increase the chances of appearing in TikTok’s search results when users look for accounts or content related to those keywords. Make sure your bio succinctly communicates your unique selling points and includes relevant keywords to attract the right audience to your profile.
Maximize your visibility with relevant TikTok keywords
We hope our article has solved your concerns over the TikTok keyword! Bottomline, the point of adding your keyword is to ensure your content or your ad stays relevant and stays on top of your users’ feed. If you still want to explore more on steps to increase your visibility, you can delve more into the art of doing SEO on TikTok to gain a better point of view.