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TikTok Ads Structure: Vital Notes for Beginners

Thinking about using TikTok Ads for your brand or business?

If someone does not know what TikTok is, then they must be living under a rock. Every company is now considering how to benefit from TikTok ads given their exponential growth. Don’t worry, TikTok ads structure is here to speed things up!

In this article, let’s learn everything you need to know about TikTok ads Structure and discuss if it’s worth applying for your ad campaigns!

A brief look at TikTok ads structure

Just like Facebook and the majority of other advertising platforms, you must follow a set structure for your TikTok Ads to guarantee the success of your campaigns. There are 3 levels you need in a standard TikTok ad structure: ad campaign level, ad group level and ad level. 

standard TikTok ads structure
3 levels in a standard TikTok ads structure

Let’s take a quick look at those levels:

Ad Campaign Level

This is the most important level, where you define your TikTok advertising objective. On this level, you need to choose from various objectives and prioritize the topmost one, then set a reasonable budget for the campaign. 

For example, if your business goal is to attract new people to visit your website, creating campaigns with an awareness objective is highly recommended. 

Campaign level
Campaign level in a standard TikTok ads structure

Ad Group Level

After choosing your TikTok advertising goals, let’s move to the next step: set up your ad group. You have the power to create a single ad or multiple ads, it’s all based on your TikTok marketing strategy.

If you aim to organize your ad group in a better way, here are some basic steps for all the newbies:

  • ​Choose placements
  • ​Choose your target audience
  • ​Set up a campaign budget and schedule
  • ​Define optimization goals and bidding method
  • ​Start creating ads
TikTok ads
TikTok ads – source: TikTok

After that, one or more ads may appear in each ad group, allowing you to compare how well various ads are delivered and adjust your campaigns accordingly. 

Ad Level

This is the most concrete part of the TikTok Ads structure, where you ultimately present to the target audience, deciding what they will see on their mobile TikTok apps. So, don’t miss out on any of the following contents: 

  • ​Setting your Ads’ Name
  • ​Choosing an Ad Format
  • ​Putting in your ad details: your media/creative, your display name and profile image, text, copy and call-to-action buttons

TikTok ads
TikTok ads – source: TikTok

Why need to follow TikTok Ads Structure?

Better target-audience setup

One of the main advantages of social ads over other types of advertising is the ability to laser-target your audience. Following TikTok Ad Structure can help you reach the people who are most likely to be interested in your brand.

TikTok ads better target your audience
TikTok ads better target your audience

Better designed materials

The TikTok Ads Structure makes it simpler to create amazing, expert marketing materials that are in line with your campaign goals. Thus, you can grow your business with them or make a business out of them.

More efficient budgeting

The truth is that, regardless of how much money you have to spend, the key to a successful ads campaign is making sure you get the most out of every dollar. Following TikTok Ads Structure step by step brings you a clear vision to execute every single ad, which can help you earn the highest return from TikTok ads spend. 

3 Tips for brilliant TikTok Ads account structure

Here are some tips for the Ads Set Level and Campaign Level that you may find effective:

Stay focused on your goals

On defining your Campaign objectives, don’t forget to choose the way that’s easiest for you to identify and manage your campaigns. 

Keep a good ad group balance

Maintain a balance between groups running during the learning phase and groups running after the learning phase in one account. It is not recommended to have the majority of ad groups in the learning phase

Avoid duplicating ad groups

Rather than duplicating an ad group, which is typically not advised, we suggest creating and running a number of concurrent ad groups in one account.

Master TikTok Ads structure today for a better campaign!

Since TikTok is a relative newcomer to the major players in the social media industry, there is still much to learn about it. By now, you should have a clear understanding of TikTok Ads structure. Once you see how easy and powerful TikTok Advertising Structure can be, it’s time for you to quickly apply it into your marketing plan!

Want more information? Feel free to contact our experts via live chat or try our NestAds app. NestAds is an advertising platform that helps marketers simplify their TikTok ad setup, reach out to the right audience and maximize conversion. 


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Author at NestScale

A life-long learner who strives for excellence.


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