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Ad Group Out of Budget on TikTok and How to Optimize Your Ad

Ad group out of budget on TikTok

Investing in TikTok Ads with an effective budget is a profitable way to boost your brand and spread your own story. By optimizing campaign budgets, many marketers have to face some unexpected problems and ad group out of budget on TikTok is the most common one. 

However, every lock has a key and every problem has a solution. So keep reading our article to open the door to success!  

What is an ad group on TikTok? 

If you have run a TikTok Ad campaign, you definitely get familiar with a group. It’s a part of TikTok Ads structure that allows users to organize and decide how their ads will run. To optimize your ad video, in the Ad group section TikTok lets you define:

  • Specific ad placements
  • Audiences and target audiences
  • Campaign budgets
  • Schedule 
  • Optimizations goals
  • Bidding method 

What does ad group out of budget mean on TikTok?

If you see the error “Ad Group Out Of Budget”, it means that you haven’t allocated enough funds for your campaign. You can also check it out by accessing your TikTok Ads Manager.

Ad group out of budget
Ad group out of budget

3 Common reasons why your ad group out of budget

Delete an ad group to maintain another

While running TikTok Ads, you may set up two or multiple ad groups with a minimum budget of more than $20. After that, if you delete one ad group for the other one to run, you will come across the ad group out of the budget problem. 

It’s due to a technical error in the TikTok ad system. A bug in social media platforms is such a normal thing, so don’t be so worried!

In this case, the best solution for you is to reset another campaign. Restarting isn’t a nightmare, let’s think positively! Apart from solving this issue, you can also fix other errors and learn some experience from the previous campaign. 

Spend less than $20 per day on ad group

TikTok requires a minimum budget per day for ad group for all users. So if you spend less than $20, you will experience this error. 

In this case, it’s highly recommended to add more fun to your ad group budget. You have to allocate more funds to make your campaign run quickly and effectively. 

Spend less than $50 per day on campaign level 

Similar to the ad group level, TikTok also fixes a minimum campaign budget per day: $50. TikTok will stop your campaign if its team recognizes that you haven’t met its requirement. 

Campaign budget
Campaign budget

In this case, you just need to do the same thing with the ad group budget problem. Let’s add more funs to your TikTok Ads manager or look for another alternative. 

Broaden your demographics and reach 

If you aim to reach a whole country or a different country at the same time, you should prepare yourself to face ad group out of budget problem.

Therefore, it’s better to reconsider your audience and narrow the demographics. Specifying a gender or narrowing down the age is a good idea to solve the problem!

Let’s create the greatest TikTok Ads campaign ever

Ad group out of budget is a common problem even when you already have run a lot of ad campaigns on TikTok. However, it’s really easy to solve this issue with our simple tips. Understanding all the sides of the ad group level will help you to manage your ad in a smooth way.

And if you still wonder how to advertise on TikTok and drive big results, feel free to contact our experts for more advice or try our new product – TikTok Advertising Management Software. 


Meet our Author


Author at NestScale

Rosie is a professional content writer, focusing on technology and e-commerce business. When she’s not working, you will find her immersing in movies or hanging out with her friends.


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