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Ad Group Out of Budget on TikTok and How to Optimize Your Ad

Ad group out of budget on TikTok

Are you frustrated with your TikTok ad group going out of budget? Do you find it challenging to make the most out of your advertising investment on this popular platform? Well, worry no more! We’ve got you covered with expert tips and strategies to keep your ad group within budget and optimize your TikTok ads performance.

In this comprehensive guide, let’s walk through the most popular reasons for ad group out of budget and practical ways to prevent your budget from running dry.

What is an ad group on TikTok ads?

If you have run a TikTok Ad campaign before, you’re probably familiar with an ad group. Ad group is a part of TikTok Ads Structure where a lot of actions are taken place. How your ads will run is decided by your ad group setting and you are able to adjust the following information for each ad group:

  • Ad placements
  • Audience targeting
  • Budgets & Schedule
  • Bidding & Optimization
  • Etc.

As a result, it’s easy to optimize your ads and measure performance at the ad group level.

tiktok ad group
Source: TikTok Ads Manager

What does ad group out of budget mean on TikTok?

If you see the error “Ad Group Out Of Budget”, it means that your ad groups have an insufficient budget or you haven’t allocated enough funds for your campaign. You can check it out by accessing your TikTok Ads Manager Dashboard and reviewing your ad group status.

TikTok ad group out of budget is also one of four reasons leading to TikTok ads not delivering, so in order to fix this situation and gain impressions for your ads, you should identify the root causes and find effective solutions for ad group out of budget.

Ad group out of budget
Ad group out of budget

5 common reasons why your ad group out of budget

Account balance cannot cover ad costs

One of the most simple explanations for the “out of budget” problem with the ad group is insufficient account balance. When your funds are not enough for paying the ad costs, TikTok will automatically halt your ad group delivery process and mark your ad group as out of budget.

tiktok account balance
Source: TikTok Ads Manager

Spend less than the minimum on the daily budget

On the ad group level, TikTok requires a minimum of $20 per day for an ad group. Therefore, if you spend less than $20, you may experience this error.

Similar to the ad group level, TikTok also fixes a minimum campaign budget per day: $50. TikTok will stop your campaign if its team recognizes that you haven’t met its requirement.

One possible reason for TikTok not spending all of your campaign and ad group budget is that your daily budget is too low compared to your target cost per action (CPA) bid. If so, even when you set the right amount of budget, your ad groups still appear to be out of budget.

Ad groups or campaigns reach lifetime budget

You may already set your lifetime budget to fit your campaign but due to some variables, it exceeds the estimated amount. When this happens, your ad groups are considered to be out of budget.

Delete an ad group to maintain another

While running TikTok ads, you may set up two or multiple ad groups with a budget of more than $20 for both. After that, if you delete one ad group for the other one to run, you will come across the “ad group out of budget” problem. 

It’s due to a technical error in the TikTok ad system which is quite regular in such a social media platform.

Set large demographics and reach

If you aim to reach a whole country or different countries at the same time, you should prepare yourself to face ad group out of budget problem. Since the amount of budget needed for each group of audiences varies, targeting too broadly could result in overspending and financial shortage.

How to fix TikTok ad group out of budget?

Top-up your ad group & campaign budget

The simplest way to handle ad group out of budget is to allocate more balance to your account so that your campaign can continue to run. ​For your current campaign/ad group, increase ad group or campaign budget in order for a quick and effective ad-running experience.

The daily budget must be over $20 at the ad group level and $50 at the campaign level. About the lifetime budget, we recommend you multiply $20 by the total number of days you run the ad to estimate the total spending.

If you want to ensure your ad costs stay within budget, try the Lowest Cost in the bidding strategy. The Lowest Cost uses the existing ad group budget to generate as many results as possible at the lowest cost per result. Get ready to say goodbye to out of budget problems from now on.

In case you want to know the best way to allocate your budget and avoid any budget problems, check out our tutorial about TikTok Ads low budget strategy!

TikTok Ads low budget strategy – TikTok Ads course for beginners by NestScale

Create another campaign

If you run into TikTok technical issue after deleting one ad group in your campaign, the best solution for you is to reset another campaign. Restarting isn’t a nightmare, let’s think positively! Apart from solving this issue, you can also fix other errors and learn some experience from the previous campaign.

Specify your target audience

When your targeting group is too large, it’s better to reconsider your audiences and narrow the demographics. Specifying a gender or narrowing down the age is a good idea to solve the problem. Other than that, you can reach more precise audiences and drive better results from your ad group. So, select your target and pay attention to the amount you have to pay.

Make a smoother TikTok ad creation process

Ad group out of budget is a common problem even when you already have run a lot of ad campaigns on TikTok. However, it’s really easy to solve this issue with our simple tips. We hope you have found the best solution for your business after reading our blog. Understanding all the sides of the ad group level will help you to manage your ad in a smooth way.

And if you still wonder how to advertise on TikTok and drive big results, feel free to contact our experts for more advice or try our new product NestAds – A simple yet powerful TikTok Advertising Management Software. Our team is always here and ready to support your business!


Meet our Author


Author at NestScale

Rosie is a professional content writer, focusing on technology and e-commerce business. When she’s not working, you will find her immersing in movies or hanging out with her friends.


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