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TikTok Ads Account Suspended and How to Recover Your Account

TikTok ads account suspended

TikTok ads account suspended is a common problem that can happen to any marketer while running TikTok ads campaigns, even the most experienced ones. It will be missing if you just see your account rejected despite all the great ad performance and don’t know what to do!

Don’t be so worried, we got your back! Let’s dig into our article to get you out of this issue with simple tips!

Why is my TikTok ads account suspended?

Have you ever seen a notification “your account has been suspended” appearing on your screen or your ad status showing “suspended”? Unfortunately, in this case, it means that TikTok will stop all your ads despite their performance. 

This problem will lead to unexpected situations if you don’t take it seriously. Here are the five common reasons why TikTok suspend your TikTok Ads account.

  • Ads policy violations 
  • User report 
  • Brand piracy 
  • Landing page issue 
  • Payment issue 

Ads policy violation

TikTok shows strict regulations that every marketer needs to closely follow to pass the TikTok preview process and also TikTok ads policy. In other words, it’s all about the content that you upload on this shoppertainment platform. 

TikTok content violation
TikTok content violation – Source: TikTok

Just for you to know, your TikTok content will go through a process that identifies and checks all the information based on the policy violation. Therefore, if your content is flagged as violating TikTok guidelines, it will be automatically banned or under an additional review.

With a TikTok ads account, TikTok provides a TikTok Ads Review checklist to make sure your ads get approved in the fastest way. So do note some key contents to avoid getting rejected.

Prohibited products or services: Please try your best to not mention all the types of content below in your advertising video:

  • Animals and animal parts
  • Adult sexual products, services, and entertainment
  • Chemical products
  • Drugs and paraphernalia 
  • Casinos and gambling games 
  • Cigarettes and tobacco products 
  • Counterfeiting and intellectual property violation
  • Police/military supplies and equipment 
  • Political problem
  • Unsuitable businesses, products, or services
  • Unacceptable business practices
  • Weaponry and weapon parts: Blades, knives, guns, etc. 
@tiktokshopcreator.my

Avoid content being violated by following these tips! 📝 let’s work towards creating better content #ttsboleh #tiktokshopboleh #tiktokshopmalaysia

♬ Cars v1 – BLVKSHP

Ad creative violations: Here are some common mistakes that can lead to ad creative violations:

  • Spelling, language and ad text-related errors
  • Sensitive images 
  • Exaggerating product use/features
  • Images, logos, and video violating trademark and copyright policies
  • Blurry, unclear images
  • Information error 
  • Landing Page error
  • Error using hashtags in Spark Ads 
  • Inappropriate behaviors or intent in ad video

However, different countries will allow or not different products, services, or content for advertising. So make sure that you check your target country for more information. Depending on TikTok policy, this platform can temporarily ban or permanently ban your ad account. 

TikTok report

Like other social media platforms such as Facebook, TikTok allows users to report videos with inappropriate content for a better experience. And one more special thing, all TikTok reports are anonymous, therefore you can’t discover who reported your account. 

When viewers take action on your ad account, you will receive a shadowban on TikTok – the unofficial name for what happens when TikTok temporarily restricts the visibility of an account. Otherwise, in the worst case, if a lot of users reported your advertising video, TikTok can block your account right away or let it go through a review process. 

Copyright infringement

If it isn’t a partnership announcement, you shouldn’t include images, logos, labels, text content, or landing pages of famous foreign brands, all elements that belong to brand identity. Moreover, it’s always better to create unique content for your advertising video. When your imagination is tapped, let’s spend time scrolling other TikTok videos, you will find some best ideas for engaging TikTok ad creative that converts! 

Landing page problems

@tiktokforbusiness

Introducing TikTok Instant Page, here to make moving from in-feed ads to sales lightning fast. #WhatsNewOnTikTok #tiktokmarketing

♬ original sound – TikTok for Business

Aiming to become a platform with amazing advertising features, TikTok offers to all marketers a list of landing page requirements with key elements. Let’s take a closer look at all the necessary things to make your landing pages perfect and avoid all the common issues:

  • Non-functional landing page: TikTok will not display the landing pages that are expired or under construction with the non-mobile optimized interface. Otherwise, your landing page can not provide incomplete content or automatically download files to users’ mobile phones. 
  • Landing page with prohibited content: Content violates TikTok policy. 
  • Landing page lacking accurate information: Don’t forget to include complete information about your business such as contact details, company name, company address, business license, the price displayed in local currency, terms & conditions, shipping information, privacy policy, returns policy, and refund policy. 
  • Subject landing page to Privacy Policy: Lastly, TikTok will not approve the video aims to collect sensitive personal information. 

Payment issue

Payment problem is the last reason that can make TikTok suspend your TikTok Ads account. Check out your credit card to verify if it has a new charge on your account or a balance that has not been paid for a long time. 

In this case, you need to add enough ad balance to get your account back.

What happens when my account is suspended?

Once TikTok suspends your ads account, you and your team need to deal with some common situations.

  • TikTok will pause all ads created by the suspended add account. However, don’t be so stressed, your ads will go back to their previous status when you overcome this common challenge. 
  • The admins and operators still have the ability to change the delivery status of the advertising structure (Campaigns, Ad Groups, and Ads), but they cannot modify other related settings. 
  • Regarding agency accounts, in the suspended situation, you aren’t able to use your account to create new ad accounts or add money to ad accounts. 

How do I get my TikTok ad account unsuspended?

To appeal an account suspension, all you need is to create a ticket for an “Account Suspension Appeal” on TikTok Business Support. Follow our below steps to do this in a simple way:

Step 1: Tap the Question Mark on TikTok Ads Manager’s navigation menu and then select Customer Support.

TikTok Ads Manager's navigation menu
TikTok Ads Manager’s navigation menu

or select Advertiser Support on TikTok Business Center’s navigation menu.

TikTok Business Center's navigation menu
TikTok Business Center’s navigation menu

Step 2: For the issue category, choose Account Review

Choose Account Review
Choose Account Review

Step 3: Select Account Suspension as the sub-category.

Select Account Suspension
Select Account Suspension

Step 4: Complete all the detailed information including Ticket Title and Issue Description

Complete the detailed information
Complete all the detailed information

Step 5: Click Submit.

After submitting your ticket, you might receive a reply from TikTok within three days of working. 

However, you should never miss out some key notes to lift your account suspension:

  • We highly recommended submitting your ticket within 180 days after TikTok bans your account. However, TikTok can shorten or extend this period so you need to closely follow TikTok instructions.
  • During your TikTok ads account suspension appeal, creating a new ad account is not a good idea. This can impact the review process. 

In case you succeed to get your ad account back, you may want to close your account. And follow us, we will let you through the final step. 

Step 1: Tap on your avatar on TikTok Ads Manager.

avatar on TikTok Ads Manager
Tap on your avatar on TikTok Ads Manager

Step 2: Choose Account Info.

Account Info
Choose Account Info

Step 3: Click Advanced Settings from the Account module. 

Advanced Settings from the Account module
Advanced Settings from the Account module

Step 4: Select Close Account and then click Confirm.

Select Close Account
Select Close Account

Let’s solve all your TikTok advertising problems

Running TikTok Ads campaigns can always lead to unexpected problems and new challenges that we have never seen before. So don’t put yourself at risk if TikTok has rejected your TikTok ads account for the first time ever. Just follow our tips and you can deal with your own problem!

If you still struggle with account suspension problems, our support team would love to hear all your difficulties and are ready to give you a hand! Feel free to contact our experts for more advice or try our new products NestAds – TikTok Advertising Management Software. 

Rosie

Meet our Author

Rosie

Author at NestScale

Rosie is a professional content writer, focusing on technology and e-commerce business. When she’s not working, you will find her immersing in movies or hanging out with her friends.

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