TikTok ads account suspended is a common problem that can happen to any marketer while running TikTok ads campaigns, even the most experienced ones. It will be missing if you just see your account rejected despite all the great ad performance and don’t know what to do!
Don’t be so worried, we got your back! Let’s dig into our article to get you out of this issue with simple tips!
Table of Contents
Why is my TikTok ads account suspended?
Have you ever seen a notification “your account has been suspended” appearing on your screen or your ad status showing “suspended”? Unfortunately, in this case, it means that TikTok will stop all your ads despite their performance.
This problem will lead to unexpected situations if you don’t take it seriously. Here are the five common reasons why TikTok suspend your TikTok Ads account.
- Ads policy violations
- User report
- Brand piracy
- Landing page issue
- Payment issue
Ads policy violation
TikTok shows strict regulations that every marketer needs to closely follow to pass the TikTok preview process and also TikTok ads policy. In other words, it’s all about the content that you upload on this shoppertainment platform.
Just for you to know, your TikTok content will go through a process that identifies and checks all the information based on the policy violation. Therefore, if your content is flagged as violating TikTok guidelines, it will be automatically banned or under an additional review.
With a TikTok ads account, TikTok provides a TikTok Ads Review checklist to make sure your ads get approved in the fastest way. So do note some key contents to avoid getting rejected.
Prohibited products or services: Please try your best to not mention all the types of content below in your advertising video:
- Animals and animal parts
- Adult sexual products, services, and entertainment
- Chemical products
- Drugs and paraphernalia
- Casinos and gambling games
- Cigarettes and tobacco products
- Counterfeiting and intellectual property violation
- Police/military supplies and equipment
- Political problem
- Unsuitable businesses, products, or services
- Unacceptable business practices
- Weaponry and weapon parts: Blades, knives, guns, etc.
Ad creative violations: Here are some common mistakes that can lead to ad creative violations:
- Spelling, language and ad text-related errors
- Sensitive images
- Exaggerating product use/features
- Images, logos, and video violating trademark and copyright policies
- Blurry, unclear images
- Information error
- Landing Page error
- Error using hashtags in Spark Ads
- Inappropriate behaviors or intent in ad video
However, different countries will allow or not different products, services, or content for advertising. So make sure that you check your target country for more information. Depending on TikTok policy, this platform can temporarily ban or permanently ban your ad account.
TikTok report
Like other social media platforms such as Facebook, TikTok allows users to report videos with inappropriate content for a better experience. And one more special thing, all TikTok reports are anonymous, therefore you can’t discover who reported your account.
When viewers take action on your ad account, you will receive a shadowban on TikTok – the unofficial name for what happens when TikTok temporarily restricts the visibility of an account. Otherwise, in the worst case, if a lot of users reported your advertising video, TikTok can block your account right away or let it go through a review process.
Copyright infringement
If it isn’t a partnership announcement, you shouldn’t include images, logos, labels, text content, or landing pages of famous foreign brands, all elements that belong to brand identity. Moreover, it’s always better to create unique content for your advertising video. When your imagination is tapped, let’s spend time scrolling other TikTok videos, you will find some best ideas for engaging TikTok ad creative that converts!
Landing page problems
Aiming to become a platform with amazing advertising features, TikTok offers to all marketers a list of landing page requirements with key elements. Let’s take a closer look at all the necessary things to make your landing pages perfect and avoid all the common issues:
- Non-functional landing page: TikTok will not display the landing pages that are expired or under construction with the non-mobile optimized interface. Otherwise, your landing page can not provide incomplete content or automatically download files to users’ mobile phones.
- Landing page with prohibited content: Content violates TikTok policy.
- Landing page lacking accurate information: Don’t forget to include complete information about your business such as contact details, company name, company address, business license, the price displayed in local currency, terms & conditions, shipping information, privacy policy, returns policy, and refund policy.
- Subject landing page to Privacy Policy: Lastly, TikTok will not approve the video aims to collect sensitive personal information.
Payment issue
Payment problem is the last reason that can make TikTok suspend your TikTok Ads account. Check out your credit card to verify if it has a new charge on your account or a balance that has not been paid for a long time.
In this case, you need to add enough ad balance to get your account back.
What happens when my account is suspended?
Once TikTok suspends your ads account, you and your team need to deal with some common situations.
- TikTok will pause all ads created by the suspended add account. However, don’t be so stressed, your ads will go back to their previous status when you overcome this common challenge.
- The admins and operators still have the ability to change the delivery status of the advertising structure (Campaigns, Ad Groups, and Ads), but they cannot modify other related settings.
- Regarding agency accounts, in the suspended situation, you aren’t able to use your account to create new ad accounts or add money to ad accounts.
How do I get my TikTok ad account unsuspended?
To appeal an account suspension, all you need is to create a ticket for an “Account Suspension Appeal” on TikTok Business Support. Follow our below steps to do this in a simple way:
Step 1: Tap the Question Mark on TikTok Ads Manager’s navigation menu and then select Customer Support.
or select Advertiser Support on TikTok Business Center’s navigation menu.
Step 2: For the issue category, choose Account Review.
Step 3: Select Account Suspension as the sub-category.
Step 4: Complete all the detailed information including Ticket Title and Issue Description.
Step 5: Click Submit.
After submitting your ticket, you might receive a reply from TikTok within three days of working.
However, you should never miss out on some key notes to lift your account suspension:
- We highly recommended submitting your ticket within 180 days after TikTok bans your account. However, TikTok can shorten or extend this period so you need to closely follow TikTok instructions.
- During your TikTok ads account suspension appeal, creating a new ad account is not a good idea. This can impact the review process.
In case you succeed to get your ad account back, you may want to close your account. And follow us, we will let you through the final step.
Step 1: Tap on your avatar on TikTok Ads Manager.
Step 2: Choose Account Info.
Step 3: Click Advanced Settings from the Account module.
Step 4: Select Close Account and then click Confirm.
If after reading all this information, you are still struggling with your suspended account, don’t be so worried, we got your back! This video will show you a complete A to Z guideline to recover your TikTok Ads account, check it out or you will regret!
FAQs
1. How will you know if your TikTok account is permanently banned?
When you attempt to log in to TikTok, a banner notification notifying you of the ban will appear if your account has been banned. The banner notification allows you to view your violations in the Account Status area of your Inbox.
2. How long is a TikTok account suspended for?
After 90 days, strikes on your TikTok account will stop being taken into account for a permanent account ban.
3. How to access your TikTok account after it’s banned?
If your account is banned, you can still log in to the account to file an appeal and download your personal information. Remember that TikTok will delete your personal information after a certain amount of time in accordance with any applicable legislation and data retention policy. Your account won’t be accessible after it has been deleted.
Let’s solve all your TikTok advertising problems
Running TikTok Ads campaigns can always lead to unexpected problems and new challenges that we have never seen before. So don’t put yourself at risk if TikTok has rejected your TikTok ads account for the first time ever. Just follow our tips and you can deal with your own problem!
If you still struggle with account suspension problems, our support team would love to hear all your difficulties and are ready to give you a hand! Feel free to contact our experts for more advice or try our new products NestAds – TikTok Advertising Management Software.
