NestScale Blog

How to Create Your TikTok Ad Manager Account (Step by Step Tutorial)

How to create TikTok Ad account

Since TikTok became a shoppertainment platform, businesses of all sizes have unlocked the magic of TikTok thanks to TikTok Ads. Spread your creativity, connect your new customers, and drive more traffic to your website, it all starts with TikTok Ad Manager account. 

And we are here to show you the ropes. Let’s discover how to create your TikTok Ad Manager Account!

Step 1: Sign up for your account

The first step is very simple. You just need to access TikTok Ads Manager’s signup page to create your account. You can register an account by using your email address or phone number.

Sign up for your TikTok Ad account
Sign up for your TikTok Ad account

After completing your email and password, you need to accept TikTok Ads terms and conditions, and then click “Sign Up”. Then TikTok will automatically send a verification code to your email address, find and enter your code to verify your email.  

Confirm email

Step 2: Complete basic informations

To create an account, some basic information related to your business is required, including

  • Business name: You must enter a name that is the same as, or closely connected to your company’s legal name. 
  • Industry
  • Country/Region: Where your business is located.
  • Currency: Select the currency you prefer and want to use in your billing. 
  • Time Zone: Make sure to choose your right time zone, you are not allowed to change it later.
  • Phone

Click “Continue” when you complete this page, check your information carefully and accept TikTok terms.

Complete basic informations
Complete your business information

At this step, you also need to confirm your phone number with a verification code.

Confirm phone number
Confirm your phone number

Step 3: Set up your TikTok Ad account

After finishing the register step, you can access Account Info under your Account Settings from the Dashboard presented. 

Set up your TikTok Ad account
Set up your TikTok Ad account – Source: TikTok

Step 4: Enter detailed business information

In this step, there is some specific information about your business that you need complete, including

  • Company Website: Enter your company website URL following this format: 
  • Industry: Choose the industry belonging to your company’s products and services.
  • Street Address
  • State/Province
  • Postal code
  • Business Verification (Optional): Although this information is not necessary to finish creating a TikTok Ad account, it will let you apply for ad credit programs and use extra TikTok for Business features, for example, TikTok Creator Marketplace
Enter detailed business information
Enter detailed business information

Step 5: Select a payment method

You can choose between 2 payment types: Manual Payment and Automatic Payment. However, TikTok doesn’t offer Automatic Payment for all the markets at this time. 

Select a payment method
Select a payment method

Step 6: Submit account information

After fill all the information on the Account Setup page, you just need to click Submit at the bottom of the page. TikTok will review your account information and you have to wait up to 24 hours.

3 commons reasons why your TikTok Ad account is rejected

If you want to easily create TikTok Ad account, there are 3 things you should keep in mind:

  • Access to TikTok Advertising Policies – Industry Entry to check a complete list of prohibited products or services in each market. Different countries will have different products that are not allowed to advertise. 
  • The “Business Name” you provide when you complete your business information must match your business’s legal name.
  • The URLs of your company must follow the format “”. Do note that your company website must have a proper function, provide all necessary contact information and clearly promote a product or service. Check section 3.1 in TikTok Advertising Polices – Ad Creatives for more detailed information. 

How to request an account review? 

In case your TikTok Ad account is not quickly approved, you definitely want to claim an account review. There are three main methods you can use to get your account accepted. 

Edit your account information

This method is suitable if you’ve realized a mistake with your Business Information or if a new URL has been updated for your company website. 

To do that, you need to:

  • Access your Account Setup page and click Edit in the section you want to change.
Edit your account information
Edit your account information
  • Click Save after you make any changes to your business or contact information. This will automatically request a new account review.
Edit your account information
Edit your account information

Request a review

Use this second method if you have resolved a problem with your company website such as fixing a 404 error or adding the necessary information.

To do that, you need to: 

  • Find the Account Status section on your Account Setup page.
  • Click Request Review.
Request a review
Request a review

Make an appeal 

If your business and landing page satisfy all TikTok requirements and you think the reason why your TikTok Ad account was disapproved was unclear, don’t hesitate to make an appeal. 

To do that, you need to:

  • Find the Account Status section on your Account Setup page.
  • Choose Advanced Settings then click Appeal. 
Make an appeal
Make an appeal

Ready to create your TikTok Ad account?

Once your account has been approved, you have successfully set up your TikTok Ad manager account. You can start running your TikTok Ad campaign and broaden your brand’s reach to a large community of TikTok users.  

If you need any help in creating your TikTok Ad account and launching your first ad campaign, feel free to contact our experts or try our new product NestAds for free now. 


Meet our Author


Author at NestScale

Rosie is a professional content writer, focusing on technology and e-commerce business. When she’s not working, you will find her immersing in movies or hanging out with her friends.


Recent post

You may also like ...

You may also like...

Want to grow your business? Let's talk.