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TikTok Stories: Every Thing Marketers Need To Know 2023

TikTok stories

TikTok recently roll out one of the latest features, Stories, that will allow businesses to connect with their community in the most engaging way. With this new tool, you can refresh your content ideas day to day as it just lasts 24 hours. 

In this article, we’ll dive deeper into everything you need to know about TikTok stories. Let’s get started!

What is TikTok Stories?

Similar to other platforms’ story features, TikTok Stories are 15-second videos that will last 24 hours after publishing. 

The new feature serves as an In-Feed video to boost engagement and get more eyes on your profile in the most authentic way. 

Existing relationships can flourish on TikTok thanks to the Stories feature, giving your friends and fans a more personal look into your life. As a result, TikTok Stories bring genuine creative expression to the platform without stressing too much about the content.

Let’s take a look at an example:

TikTok story example
TikTok story example

How do TikTok Stories work? 

TikTok Stories will be shown in TikToker’s avatars. The stories will be highlighted by a blue clickable circle on the For Your page so that users can quickly identify and tap to discover. 

Unlike normal videos, users can show their interest and engagement with TikTok Stories through lists of interactions: liking, leaving TikTok comments and sharing.

Additionally, while Instagram Stories only allow viewers to reply to a story privately, with TikTok Stories users can publicly comment on stories to show how much they engage with the content. Rather than a private list of story views and replies, TikTok Stories will show comments on the story itself:

TikTok story
TikTok story

TikTok Stories setup

How to post a TikTok story

Adding a story on TikTok is super easy for everyone. Let’s dive in step by step guidelines: 

Step 1: Tap the camera button, then you can either record videos or upload available videos

Record or upload videos
Record or upload videos

Step 2: Customize your TikTok video with a wide range of editing tools: sounds, effects, text, or stickers

Customize your TikTok video
Customize your TikTok video

Step 3: If your video’s ready to live, click Post to story 

Post your story
Post your story

Congrats! That’s how to set up TikTok stories. 

How to post full TikTok on the Instagram story and Facebook story

Step 1: Open the TikTok app

Step 2: Click the Profile icon at the bottom right corner

Access your profile
Access your profile

Step 3: Choose the video you want to share on Instagram/ Facebook 

Step 4: Click the three-dotted icon 

TikTok story

Step 5: Tap to share on the Instagram icon /Facebook icon

Share on social media
Share on social media

Now, your Tikok video is available on Facebook and Instagram stories! 

How to delete a TikTok story?

TikTok allows each story can have a duration time of 1 day. However for whatever reason, you want to take it down, here’s how to delete your TikTok Stories: 

Step 1: Press the three-dot button

TikTok story
TikTok story

Step 2: Swipe to the end of the list options until you see a delete icon. Tap it and your video will be removed.

Delete TikTok story
Delete TikTok story

3 reasons to embrace TikTok Stories

Keep up with the latest creative tool

TikTok users always stay ahead with new features and they will get more excited if you take the lead in using the latest creative format. This will draw their attention and create more exposure for brands. Also, being an early adopter gives you an advantage over your competitors when the feature becomes popular.

To avoid your social media marketing from becoming stagnant is to become familiar with the most current features like TikTok Stories as soon as possible. Furthermore, the platform is likely to favor material from accounts that make the most of all of their tools. Overall, applying TikTok Stories to your content strategy is beneficial on all fronts.

Try new ways to expand the influence

Stories on different platforms like Instagram or Facebook have proved their effectiveness in attracting audiences to your brands.

By posting content that is only valid for a limited period, you may profit from TikTok Stories’ temporary nature. This is an excellent example of how to use the urgency principle to motivate your audience to act right away by arousing their fear of missing out.

Also, TikTok Stories offer new possibilities for influencers and businesses. There are many ways to make money off of this new feature, after all. If a brand didn’t want to spend a lot of money on a main feed post, they could pay an influencer to take over their Stories for the day, or an influencer might charge a brand less to advertise their product on Stories.

Take lower risk but gain a higher return

TikTok is accessible to all users, but as the app’s exploding popularity has grown, so have the polished production values for branded uploads. That’s undoubtedly a positive thing, but it can also need more time from brands.

On any social media platform, stories are typically expected to be low-effort content that will eventually expire. In light of this, you can post more material on TikTok Stories and do it more frequently without worrying about harming your algorithm.

Interact with audiences through TikTok Stories

TikTok is all about connecting people and broadening your reach, so with the brand-new feature Stories, TikTok is offering businesses a chance to foster community among their fan base and boost engagement. Since Stories are visible to followers only, brands can interact with audiences who are already interested in their content and strengthen their bond. Here are a few suggestions to encourage brand communication with this new format.

Publish original content that isn’t available elsewhere

Also, TikTok Stories are ideal for creating a sense of exclusivity. Offering people exclusive opportunities will help you engage them more effectively since people love to feel special. You can share offers and experiences that are only accessible on TikTok using your stories.

The same goes for looking for more chances to offer a unique experience through your TikTok Stories. By doing this, you’ll be able to draw in a group of loyal followers who frequently interact with your Stories because they want to make the most of those exclusive opportunities.

Give fans an inside look at your daily routine

TikTok Stories may also be a fantastic way to show your audience what goes on behind the scenes at your company. Would you like to demonstrate how your items are made? Or do you want to show them how you make your TikTok videos? You might even use Stories to discuss how you’re getting ready for a forthcoming event.

By doing so, you may “let in on the secret” and foster a sense of community among your followers. They aren’t just bystanders, strangers, or clients anymore. They are now a part of your community and have an inside look at your brand.

Organize a Q&A

You need to provide value if you want people to interact with your Stories. This might come in the shape of useful knowledge. To help your followers receive answers to their most asked questions, host a Q&A session through Stories occasionally. Take advantage of the chance to be honest and open up to them about their biggest concerns.

This is a fantastic method to increase the chances of interaction and increase audience involvement. You may want to publish a notice (also via Stories) before the session to ask people to submit their questions. Then you may compile a list of relevant and common questions to respond to them via a series of videos.

Make announcements

Got a story to tell your audience that is exciting? Why not distribute it via TikTok Stories? While formal announcements are fantastic, there are some announcements that are better delivered through stories since they allow you to express your delight more authentically to your audiences.

For instance, TikTok Stories could be used by small businesses to share news about reaching a new milestone in followers, sales, or anything else.

TikTok Stories is a great medium for notifying contest winners as well. You might record the entire selection process to give it more validity. Demonstrate that the technique you’re choosing winners at random can reduce the likelihood that anyone will argue the results.

Provide tips and tricks

With the super-short format of TikTok Stories, brands can take advantage of it to give handy tips and tricks to their followers. TikTok users also prioritize short useful content so don’t hesitate to provide them with your best tips, hacks and tricks to keep their excitement and attention toward your brand. The audience will appreciate it and look forward to your next updates.

TikTok stories FAQs

1. Can you see who viewed your TikTok stories?

You will not be able to view who has viewed your story. However, you will see the number of people viewing your story in a separate tab next to the comment sections.

2. How long do TikTok stories last?

They stay visible within 24 hours after publishing.

3. What does story time mean on TikTok?

Storytime in TikTok means tells us more. If someone shares a story and users want to hear more, they will comment “storytime” to notify creators to explain in more detail. 

4. How long can TikTok Stories be?

The maximum duration of TikTok stories is about 15 seconds, but you can post multiple stories at a time. If you’re just getting started, we suggest testing a maximum of four stories (or 60 seconds of content)

5. Who watches my TikTok videos?

Anyone who follows you will see your TikTok Stories on both the For You Page and your regular feed. A blue story symbol distinguishes stories.

Start to get a TikTok story for your business 

TikTok Stories are a fantastic way to boost engagement and build a stronger TikTok community. Through the story, your business can further connect with your users in a new way, allowing them to get involved in your daily life. 

In addition, the TikTok stories content can’t stay long as it will expire. With that in mind, you can post more content to keep updating the newest things surrounding your business. If you have any questions about TikTok stories and other TikTok features, feel free to contact us via live chat.


Meet our Author


Author at NestScale

Kriss is a professional content writer, focusing on technology and e-commerce business. When she’s not working, you will find her interested in sports or traveling.


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