Fashion trends have always come and gone. They still come and go these days, of course, but the pace of them is much different than it used to be. Particularly among the Gen-Z crowd, one component that could be attributed to this behavior is none other than the social media platform TikTok. For that reason, TikTok Clothing Ads can be great chances for apparel brands to grab the opportunity this time.
In this article, we provide essential tips and creative insights directly from TikTok, ensuring your business stands out on this popular social media platform. If you’re new to TikTok and eager to maximize your brand’s visibility, then this article is absolutely all you need to enhance your TikTok clothing ad strategy. Let’s discover the must-follow guidelines for TikTok clothing ads and unlock the secrets to creating impactful TikTok clothing ads right now!
Table of Contents
TikTok clothing ads essential guidelines
Before you begin, it is critical to understand the essentials. TikTok has observed that by following these crucial practices, performance advertisers can greatly enhance the effectiveness and return on investment (ROI) of their ad spending. By following these practices, you will substantially increase your chances of improving average ads performance.
- The length: the video should always last more than 10s.
- Video quality: the quality of the ads should not be below 720P.
- Vertically formatted: A vertical video is made in portrait mode and has a 9:16 aspect ratio.
- Soundtrack: you always include audio, no matter what.
Here are some amazing tips to improve TikTok clothing ads quality and performance:
- Focus on creative quantity: We recommend dividing your creatives among several ad groups, with 3-5 creatives per group. This allows you to use each idea while also letting the system understand what fits better for you.
- Boost creative diversity: Refreshing your campaign and adding new materials can enhance your chances of landing a winner!
TikTok clothing ads: The best recipe for success campaigns
For TikTok clothing ads, you need to be unique and outstanding from the competitors in order to boost your brand image or sales. Of course “being unique” can be challenging and intimidating if you are not familiar with the TikTok platform. That’s where these insights can step in to help. To be more precise, these insights can be divided into 3 parts:
- Video formats
- Visual and audio elements
- Creative script
Understand video formats to get better quality
Graphic & Text
Here are 3 important parts to deliver your brand stories in a simple and effective way:
- Winning video hook: Highlight pricing & promotion information in the first 3 seconds.
- Memorable key message: Show a wide variety of SKUs (Stock keeping units) through a series of product images.
- Amazing outro: Include a CTA and brand logo.
However, if you’re new to TikTok, it’s advisable to hold off on adopting this technique for now. Instead, focus on consistently showcasing your unique selling point (USP) and cultivating a dedicated community. While this creative pattern is popular among direct-to-consumer brands, it’s not recommended for early-stage TikTok presentations. Instead, prioritize delivering your USP and building a loyal following.
To increase your visibility on the For You Page and attract more users, take advantage of trending audio and effects. If your brand offers a wide range of products, this creative pattern can be particularly beneficial. We’ve observed its effectiveness when you have a lot to showcase. Additionally, for your TikTok clothing ads, consider incorporating banners or stickers to highlight essential information and capture attention with your creativity. For further inspiration, explore the “Special Effects” creative pattern.
Product Showcase
Before buying, most customers want a clear picture of what your product looks like and, more importantly, how it can solve their problems. How will that shirt really look on a live person who is moving and sitting? How can I use that app to find the best service provider and quickly schedule an appointment?
That’s why a good introduction is an effective way to show the unique point of your product and can increase conversions. Here are some amazing ideas to create a product showcase to captivate buyers.
How about focusing on a single product? It’s highly recommended to introduce your product in the first 3-6 seconds and its selling point or design details and insert CTA and logo brand at the end.
The second option is to show multiple products. It is the Same recipe above but with a little twist: Describe the collection’s concept first so viewers know what to expect.
Moreover, the concept of unboxing/opening packages will walk viewers through the enjoyable process of opening a package while displaying the items and their aesthetic appeal. Suggest caption: “[your brand name] haul”, “What I got from [your brand name]”, etc.
Whatever options you choose to apply in your ad, you should always add CTA and your brand logo at the end.
Community engagement
Content creators and their experiences are the central themes of this practice.
The product comparisons concept is about creators displaying the products and their benefits in real situations and comparing them to similar products from other brands. The key detail is pointing out how the product outperforms competitors.
The second option is solve a problem. At first, creators will show the problems and then the solution with your products while adding a personal story to build trust with viewers. Within the opening 3-6 seconds, they should emphasize an issue or difficulty.
Tapping into communities is a great way for the target audiences from specific TikTok communities that you know will need your products. You should show them how your products connect with the traits of that community. You can find a suitable community for your products through hashtags such as #fashiontok, #runners (for sports clothes), #y2k, #ootd, etc.
Additionally, the endorsement method is bringing up how reliable examples represent the items or how the products are connected to something significant that can draw people in and increase credibility.
The step-by-step guides will help you break down how the products were made and what audience benefits from your products.
A variety of viewpoints can be the highlight of your ads, so giving perspectives will demonstrate that the brand has solid support from many people. Observing the product in various circumstances helps users understand how and when to use it.
Try it on
Implementing TikTok clothing ads provides a creative and compelling strategy to swiftly showcase product launches, ideas, or advice. While illustrating the product in an appealing manner, this type of storytelling enables the creators to approach their viewers directly.
Many people find it difficult to mix and match some specific fashion items so the “Style an item” option can be very helpful and approachable. You need to introduce one item and the concept or situation that viewers might be in. This tactic will highlight how versatile your products are.
The “Create a lookbook” option is a great way to showcase your entire collection. In order to apply this tactic, you should create a story in a quick and relatable way, for example: “How I dress at the wedding”, “My outfit for the first day back to school”, “What I wear in the Holiday week”, etc.
Want to go back to the good old way? Video has the concept “Before vs. After” is the classic answer to distract and highlight the strength of your product.
If you want to personalize your goods by showing how they appear in real life which allows consumers to picture themselves wearing the product, you should try out the “Virtual vs. Real” concept. It may be recognized on your website thanks to the digital image. You can add other sizes, colors, or shapes of the item to encourage customers to check them out.
Creative storytelling
Behind the scenes: Behind the scenes method about the genuine “story” behind a company is frequently what the TikTok community finds most exciting. Use this chance to explain your brand’s narrative, promote its true personality and values, and create a community of fans. Remember to keep it transparent, authentic, and exciting!
Skits: The skits option is performed by content creators of your brand. Their individual self-expression through various skits and settings can give your business a memorable touch that will draw in more customers.
To be more creative and consider many viewpoints, try to insert unexpected perspectives when telling your narrative to an audience. Even if the topic or standpoint you choose for your video is unexpected, it should perform as a natural way to deliver your main message. They can be about experiences with the products, documentaries, or even interviews with strangers on the street.
Visual and audio elements
There are many ways you can create visuals and audio for your ad. For the visuals, special effects from TikTok can be a lifesaver. In the TikTok Video Editor, you can find various features such as transitions, stickers, animation, text, etc. Besides these features in-app, the image that you put should be considered and planned. For example, if you want to run a holiday campaign, the shoot setting should follow a consistent theme around that holiday.
In terms of the audio, make use of the TikTok Creative Center to find soundtracks that are popular on TikTok. Grab your audience’s curiosity and give them the finest TikTok experience possible by tapping on what’s already popular and trending. For instance, you can use the lyrics from songs that relate to your products in some ways to emphasize the key message of your ads. People might find your video through sound when you insert trendy tunes in your content. Use trending songs to increase discoverability and your chances of being recognized.
Creative script for TikTok Fashion Ads
Always remember to write with your audience in mind while writing your video content. Consider the following questions:
- How do they need to be handled?
- What appeals to them?
Keep it interesting and enjoyable for clothes advertising by inserting appropriate humor, mood, and attitude.
Script structure
A script may be divided into three sections in terms of flow: the beginning, the middle, and the end. Each component should have a distinct function and contain information that fits the overall video.
- Beginning: The first 3-6 seconds of your advertisement are extremely important. Make the most of this opportunity by capturing your viewers with a strong, attention-grabbing hook that tempts them to continue watching.
- Middle: Following the hook, offer your key message to your potential customers in a clear, simple, and memorable approach. It’s also essential that your key message be naturally and consistently linked to your product.
- CTA: Finish with a short and straightforward CTA that they should be able to complete as a next step right after seeing your content.
Creative tips for script-writing
- Content hooks: an intriguing title (for example, “TikTok made me buy this!”) or a unique visual in thumbnails can be considered successful content hooks.
- Key message: The key message of your ads should include one of these options: Product information/Selling point, Social proof, Promotional info, and Unique service.
- CTA: You should utilize one of these effective CTA that is suggested by TikTok: Solution + CTA, Promotion + CTA, Clear guidance + CTA, Product efficacy + CTA, High sales volume + CTA
Why wait? Try these creative practices on your TikTok clothing ads now!
Now that you have acquired all the essential tricks and skills, you are ready to create high-converting TikTok creatives for your fashion ad campaigns. By following the essential guidelines and incorporating creative strategies, you can captivate your target audience and drive engagement with your fashion brand.
Are you new to TikTok ads? Struggling to find effective ways to promote your apparel products without wasting valuable time and resources? Look no further than NestAds! NestAds offers a user-friendly solution that simplifies the process of launching successful TikTok ad campaigns, even for those without prior expertise. Say goodbye to the complexities and uncertainties of promoting your products on TikTok and say hello to a hassle-free experience with NestAds.
