NestScale Blog

TikTok Ad Metrics: 9 Metrics All E-Commerce Brands Must Know

TikTok ads metrics

If you’re wondering how to gauge the success of your ads and make data-driven decisions, then this blog is for you. We’re diving into the world of TikTok Ad Metrics, those magic numbers that reveal how well your ads are performing. Trust us, understanding these metrics is crucial for optimizing your advertising strategy and maximizing your ROI.

So, buckle up and get ready to supercharge your TikTok ad campaigns like a pro!

What are TikTok ad metrics? 

TikTok ad metrics are basically numbers that help you keep an eye on how well your ads are doing on TikTok. They are super important because they help you figure out if your ads are working and how well they’re working. These metrics can tell you things like how many people saw your ad, how many people clicked on it, and even how long they watched it for.

This is really useful if you’re running an ecommerce store because it helps you understand if your ads are reaching the right people and if they’re making them want to buy your products.

So, by keeping track of these metrics, you can get a better idea of how well your TikTok ads are performing and make smarter decisions for your business.

Why is it important to analyze TikTok ad metrics? 

Tracking ads performance

Once you launch a TikTok ad campaign, if you want to know how well the ad content is performing and how much viewers are engaging with your post, there is no better way than to evaluate TikTok metrics. 

Statistics can say it all so that you can determine whether to continue running this ad or adjust it to fit the user’s interest in the platform. Furthermore, one tip for brands is to test different kinds of ad posts to see which one has good metrics. 

Reduce marketing cost 

Marketing costs always raise concerns for every advertiser when starting an ad campaign. The point is how to use the marketing budget appropriately and effectively. Based on these metrics, they will know whether it’s worthy of ad spending or not.

For example, ROI or return on investment will show how much you earn from each dollar invested in running ads. As a result, you can have more strategies for managing the marketing budget and allocating it to different channels. 

Top 9 TikTok ad metrics you should never miss out


TikTok ad impressions refer to the number of times an ad is displayed to viewers in their newsfeed, and it helps brands measure the effectiveness of their ad reach. The more impressions an ad receives, the more times it is seen.

As an ecommerce store owner, you can increase impressions for your ad campaign by some tactics below:

However, each brand advertises different kinds of products and targets different customers’ tastes. So the best solution is to test different kinds of content and track the impressions of each one to see which has the best performance. 


The reach metric on TikTok is basically the number of people who see your ad. It’s different from impressions, which is the number of times your ad is seen. So, reach focuses on the actual number of individuals who view your content.

As an ecommerce store owner, tracking this metric is important because it helps you gauge if your ads are reaching the right audience. If you often hire TikTok influencers for your business, monitoring reach becomes even more crucial as it allows you to measure the success of your influencer campaigns.

If your objective is to raise brand awareness, focus on increasing your reach. To do this, create engaging ads that combine your business value with customers’ needs.

Conversion Rate (CVR)

Conversion Rate tells you how many people who saw your ad actually took action, like making a purchase or adding items to their cart. Basically, it measures how effective your ad is at getting people to buy from you. You can calculate it using the following formula:

CRV = (number of conversions / clicks) x 100

Knowing your CVR is crucial because it helps you understand how well your ad is performing and whether it’s driving sales. It gives you an idea of how many people are actually taking the desired action after seeing your ad. This information can guide your marketing decisions, such as whether to optimize your ad or adjust your strategy.

Click-through Rate (CTR)

Click-through rate tells you how well your ads are performing on TikTok. As an ecommerce store owner, this metric is important for you to understand how many people actually click on your ads compared to how many times your ads are viewed. Here is the formula for you to calculate it:

CTR = (Total Clicks on Ad) / (Total Impressions) x 100

To optimize your CTR and get better results from your ad campaigns, you need to focus on improving different elements of your ads. For example, instead of using a generic call-to-action like “Click here,” you can use a more specific and enticing CTA like “Download free app” to let viewers know they can get your app without any cost.

On TikTok, it’s suggested that your CTR should be 1% or higher. If it’s lower than 1%, you may need to test different creatives or target different audience groups.

Cost Per Click (CPC) 

Cost per click tells you how much money you’re paying for each click on your ads. Basically, it helps you see if you’re getting the most bang for your buck with your marketing budget. By analyzing the CPC, you can compare the cost of your paid advertising campaigns to the earnings they generate.

CPC = (Advertising Cost / Number of Clicks) x 100

On TikTok, the average CPC is around $1.00, which may not be the most cost-effective, but it’s reasonable. Tracking this metric helps you make sure you’re spending your advertising budget wisely and determine which types of ads are working best for your business. If a campaign becomes too expensive, it’s a sign that it’s no longer effective, and you should consider changing your strategy.

Cost Per View (CPV)

CPV, or cost per view, is a metric that helps you understand how much it costs you to have someone watch your ad on TikTok. It’s calculated by dividing the amount of money you spend on your ad campaign by the number of views it receives.

CPV = (Advertising Cost / Video Views) x 100

For example, if you spend $1,000 on an ad and it gets 30,000 views, your CPV would be $0.3.

Tracking CPV is important because it allows you to assess the effectiveness of your ads. If you’re spending a lot but not getting many views, it’s a sign that you need to adjust your strategy. By monitoring CPV, you can also identify the channels that generate the most views within your budget, helping you optimize your ad spending and reach your target audience more efficiently.

Plus, CPV is often cheaper than other forms of advertising, making it a cost-effective option for your e-commerce store.

Cost Per Action (CPA)

CPA stands for cost per action or cost per acquisition, and it’s a way to measure the effectiveness of your TikTok ad campaigns. In simple terms, it tells you how much you’re spending on an ad campaign compared to the number of actions it generates, like clicks, views, or purchases.

For instance, if you’re running an ad that encourages people to make a purchase, fill in a contact form, sign up for a trial, or even just watch a video, the CPA metric helps you understand how much each of these actions is costing you.

CPA = (Money Spent/Number of Conversions) x 100

By keeping track of your cost per action, you can assess the success of your TikTok ads and make adjustments to optimize your return on investment. It’s like keeping an eye on how effective your ads are and making improvements if needed. So, by understanding your CPA, you can make sure you’re getting the most out of your TikTok advertising budget.

Return On Investment (ROI)

When you run ad campaigns on TikTok as an ecommerce store owner, it’s crucial to evaluate the effectiveness of your marketing costs. One way to do this is by using the ROI (return on investment) metric. ROI compares the money you spend on a project with the revenue you generate from it.

There are two ways to calculate ROI:

ROI = (Net Profit / Cost of Investment) x 100

ROI = [(Present Value – Cost of Investment) / Cost of Investment] x 100

While there is no specific number for a good ROI, a higher ROI means you are making more profit for every dollar spent on ads. By tracking the ROI, you can assess the profitability of your ad campaigns on TikTok and make informed decisions on where to allocate your marketing budget for better results.

Cost Per Mile (CPM)

CPM, which stands for Cost per Mille (or thousand), is a metric used on TikTok to calculate how much you’re spending on an ad campaign for every 1,000 times your ad is shown. It’s like a rate that determines the cost of reaching a thousand users with your ad.

CPM = [Cost/(Impressions x 1000)] x 100

The higher CPM means advertisers have invested a lot in your ads to be shown to TikTok users, but the lower CPM means they are using the marketing budget effectively and appropriately. 

How to track TikTok ad metrics specialized for E-Commerce? 

If you’re looking to get your hands on TikTok ads data that are specifically tailored for E-Commerce, then you’ve got to check out NestAds. NestAds is a dedicated TikTok ads management platform designed to assist E-Commerce stores in achieving success with their ad campaigns. With NestAds’ “Business Intelligence” tools, you can easily access both E-commerce related data and TikTok ads performance data.

E-Commerce Data

The E-Commerce data tab in NestAds’ Business Intelligence is a treasure trove of valuable information that caters specifically to the needs of E-Commerce businesses. It provides you with essential metrics like total orders and total revenue, giving you a clear picture of your store’s performance.

E-Commerce Business Intelligence

You can also find insights on customer retention rate, which helps you gauge how well you’re retaining your customers and building long-term relationships. Additionally, you’ll discover valuable data on your best selling products, helping you identify trends and make informed decisions about your inventory and marketing strategies.

TikTok Ads Audience Data

In addition to providing valuable E-Commerce data, NestAds’ Business Intelligence also offers insights into the performance of your TikTok Ads through its TikTok Ads Audience data tab. This tab provides you with key metrics like click-through rate (CTR), conversion rate (CVR), impressions, and more.

NestAds Analytics

By diving into this data, you can gain a deeper understanding of user engagement and make data-driven decisions to optimize and scale your TikTok ad campaigns.

How to optimize and scale TikTok Ads? – TikTok Ads course for beginners by NestScale

Ensure the success of your TikTok ads campaign with NestAds now!

Tracking and analyzing TikTok ad metrics is crucial for understanding the performance of your ad campaigns, including impressions, reach, conversion rate, click-through rate, and more. These metrics provide valuable insights to optimize your TikTok advertising strategy and ensure your ad budget is well-spent. And if you’re looking for specialized TikTok ads data tailored for e-commerce, NestAds is the solution for you.

With NestAds’ dedicated TikTok ads management platform and its “Business Intelligence” tools, you can easily access both e-commerce-related data and TikTok ads performance data. From total orders and revenue to customer retention rate and best-selling products, NestAds provides comprehensive insights to drive your e-commerce success on TikTok.

So, leverage the power of TikTok ad metrics and NestAds’ data-driven solutions to take your e-commerce store to new heights on TikTok now!


Meet our Author


Author at NestScale

Kriss is a professional content writer, focusing on technology and e-commerce business. When she’s not working, you will find her interested in sports or traveling.


Recent post

You may also like ...

You may also like...

Want to grow your business? Let's talk.