Creating a high-performing store design that looks good and provides a nice shopping experience is the goal of all Shopify merchants. But many merchants want to add customizations or elements to their store design that are not available in their Shopify theme.
This is one of the top reasons merchants use Shopify page builder apps: to customize their theme, build landing pages for paid campaigns, or redesign their homepage. While legacy Shopify page builders are focused on design features, many newer solutions go beyond design to offer AI-assisted design, A/B testing, and CRO-focused templates.
To help you find the app for your store design needs, we’ve rounded up a list of the 6 best Shopify page builder apps. We’ve compared them based on features, pricing, reviews, and ideal use cases.
Here’s what we discovered:
| App | Rating | Reviews | Pricing | Key Features | Recommended For |
| Instant Section & Page Builder | 5.0 | 266 | Free & Paid ($39 – $249/month) | Full store builds, Figma to Shopify, home page, product page, cart drawer, navigation, A/B testing | Shopify Plus merchants, design agencies, DTC founders |
| Foxify Smart Page Builder | 4.8 | 290 | Free & Paid ($19 – $79/month) | Landing pages, AI layout generation, niche templates, drag-and-drop editor, basic CRO elements | Shopify merchants who want quick landing page creation with AI assistance |
| Replo Landing Page Builder | 4.7 | 160 | Free & Paid ($119 – $599/month) | Landing pages, reusable sections, A/B testing, analytics, Online Store 2.0 sections | Marketing teams building and testing landing pages for campaigns |
| Shogun – Landing Page Builder | 4.8 | 1,971 | Free & Paid ($39 – $499/month) | Visual page editor, reusable snippets, theme sections, Shopify Plus support | Shopify merchants who want visual customization of pages and sections |
| EComposer Landing Page Builder | 4.9 | 3,425 | Free & Paid ($19 – $99/month) | Drag-and-drop builder, templates, AI tools, CRO add-ons, page analytics | Shopify merchants looking for an all-in-one page builder with built-in sales tools |
| GemPages Landing Page Builder | 4.9 | 3,306 | Free & Paid ($29 – $199/month) | Conversion-focused templates, funnels, post-purchase upsells, CRO elements | Shopify merchants focused on building promotional pages and sales funnels |
1. Instant Section & Page Builder
- Rating: ⭐ 5.0 (266+ Reviews)
- Pricing: Free plan available, Paid plans ($39 – $249/month)
Key features
- Full store builds: Create any page your store needs (home page, product pages, landing pages, collections, and more)
- Product page templates: Design reusable PDP templates that can be applied across your product catalogue.
- CRO Template Library: Build faster by starting with one of 1,000+ pre-designed Shopify templates.
- Cart Drawer: Create a custom cart drawer with upsells, cross-sells, add-ons, countdown timers, and more.
- A/B testing: Test any of your pages and layouts, with autowinner detection to declare the winning version.
- Figma to Shopify: Copy and paste your designs from Figma into Instant, edit to make responsive, then publish to Shopify.

Reviews from Shopify merchants
- No-code theme customization: Merchants praise Instant’s no-code, drag-and-drop features that make it possible to customize your theme without developers.
- All-in-one solution: Users report being able to do everything they need in Instant when building their store pages without needing extra apps.
- Creative design freedom: Merchants say that they can now build what they want instead of feeling limited by a rigid Shopify theme.
- Intuitive, easy to learn: Many users say Instant was intuitive, especially those with previous experience with tools like Figma, Framer, or Canva.
✔️ Recommended for: Shopify Plus merchants, design agencies, and DTC founders who want to create a fully custom Shopify store design that looks beautiful and is optimized for conversions.
2. Foxify Smart Page Builder
- Rating: ⭐ 4.8 (290+ reviews)
- Pricing: Free plan available, Paid plans ($19 – $79/month)
Key features
- Page building for any use case: Build home pages, landing pages, product pages, collection pages, blog posts, and more using a no-code, drag-and-drop editor.
- 200+ industry-focused templates: Choose from niche-tailored CRO templates and sections designed for different store verticals.
- AI Layout Generator: Instantly generate and customize conversion-focused page layouts in just a few clicks.
- Figma & HTML support: Import custom HTML or turn Figma designs into live Shopify pages using Foxify plugins.
- Fox Magic AI: Generate, translate, and optimize on-brand copy with built-in AI that also helps make pages SEO-ready.
- Built-in CRO tools: Add upsells, cross-sells, and review elements directly to your pages without extra apps.

Reviews from Shopify merchants
- Easy to use, no technical skills needed: Merchants highlight the intuitive drag-and-drop interface that makes it simple to create professional-looking pages.
- Fast and mobile-optimized: Users frequently mention strong performance and responsive designs across devices.
- Excellent customer support: The support team is noted for fast responses, personalized help, tutorial videos, and custom solutions.
- Smooth onboarding experience: Merchants appreciate the onboarding resources that help them get started quickly and confidently.
✔️ Recommended for: Shopify merchants looking for an easy way to build landing pages and store pages using templates and AI-assisted tools.
3. Replo Landing Page Builder
- Rating: ⭐ 4.7 (160+ reviews)
- Pricing: Free plan available, Paid plans ($119 – $599/month)
Key features
- Fast, flexible page building: Build landing pages, home pages, product pages, blogs, and custom Online Store 2.0 sections without custom theme development.
- Figma-like editing experience: Merchants often compare Replo’s interface to tools like Figma or Webflow, making it intuitive for design-led teams.
- Saved sections for brand consistency: Reusable sections help teams maintain consistent, on-brand experiences across pages.
- Replo Experts Network: Work with vetted experts to get high-quality, performant pages built quickly when internal resources are limited.
- Native Shopify functionality: Pages work seamlessly with Shopify’s native features and analytics stack.

Reviews from Shopify merchants
- Intuitive design experience: Merchants praise the no-code editor and design flexibility, especially for teams familiar with modern design tools.
- Reliable, responsive support: Users consistently mention fast, helpful customer support that improves the overall experience.
- Well-supported learning curve: Educational resources make it easy for both beginners and advanced users to build effective pages.
- Scales with your team: Merchants note that Replo works well for solo founders as well as larger marketing teams.
✔️ Recommended for: Shopify merchants and marketing teams who want to launch and update landing pages quickly without custom theme development.
4. Shogun ‑ Landing Page Builder
- Rating: ⭐ 4.8 (1,971+ Reviews)
- Pricing: Free plan available, Paid plans ($39 – $499/month)
Key features
- Flexible design options: Start from out-of-the-box templates or create fully custom layouts using elements like sliders, videos, countdown timers, product tabs, and more.
- Reusable snippets: Save any section or layout as a snippet and reuse it across future pages to speed up production.
- Theme sections editor: Make universal changes to Shopify template pages using custom theme sections built visually.
- Online Store 2.0 compatibility: Import, optimize, and customize Shopify 2.0 pages and sections with ease.
- Campaign-ready landing pages: Quickly build promotional and ad-focused landing pages without developer support.
- Structured layout control: Design complex pages like homepages with clear organization and layout precision.

Reviews from Shopify merchants
- Easy for non-developers: Merchants frequently mention how approachable the editor is, even with minimal coding experience.
- Strong customization capabilities: Users appreciate the ability to deeply customize pages beyond standard Shopify themes.
- Excellent customer support: Support is consistently praised for being responsive, knowledgeable, and helpful.
- Smooth Shopify integration: Merchants note seamless compatibility with Shopify’s core functionality.
✔️ Recommended for: Shopify and Shopify Plus merchants who want a visual editor to customize pages and theme sections.
5. EComposer Landing Page Builder
- Rating: ⭐ 4.9 (3,425+ Reviews)
- Pricing: Free plan available, Paid plans ($19 – $99/month)
Key features
- Build any page or section: Design landing pages, home pages, product pages, collection pages, blogs, cart pages, footers, coming-soon pages, 404 pages, and custom theme sections.
- AI-powered building tools: Use smart AI for layout generation, element editing, and creating images and on-brand content faster.
- 300+ conversion-focused templates: Choose from high-converting templates and flexible sections designed for virtually any niche.
- Built-in CRO extensions: Replace multiple apps with 30+ native add-ons including upsells, cross-sells, popups, back-in-stock alerts, comparisons, and wishlists.
- Performance-first approach: Pages are optimized with lazy loading and fast rendering to avoid slowing down your store.

Reviews from Shopify merchants
- Easy to use, highly flexible: Merchants consistently praise the intuitive drag-and-drop editor that makes advanced designs accessible without coding.
- Boosts engagement and sales: Users report improved store performance and higher engagement after building pages with EComposer.
- Strong customization & SEO tools: Reviewers value the ability to fine-tune designs while maintaining SEO best practices.
- Reliable performance: Pages load quickly and remain stable even as stores scale.
✔️ Recommended for: Shopify merchants who want a flexible page builder with templates and built-in sales features.
6. GemPages Landing Page Builder
- Rating: ⭐ 4.9 (3,306+ Reviews)
- Pricing: Free plan available, Paid plans ($29 – $199/month)
Key features
- AI-powered page creation: Instantly turn images or URLs into ready-to-edit layouts with AI-driven design tools.
- 400+ CRO-focused templates: Choose from performance-optimized templates built for speed, mobile responsiveness, and conversions across all industries.
- Sales funnel builder: Create complete funnels with post-purchase upsells and downsells to increase average order value.
- Built-in CRO elements: Add countdown timers, stock counters, bundles, before-and-after sections, and other conversion boosters without extra apps.
- App ecosystem compatibility: Seamlessly integrate with 160+ Shopify apps to extend store functionality.

Reviews from Shopify merchants
- Easy, no-code experience: Merchants consistently praise the drag-and-drop editor for enabling fast page creation without technical skills.
- Noticeable impact on conversions: Users report improved engagement and sales after implementing funnels and CRO elements.
- Reliable performance: Pages load quickly and perform well even as stores scale.
- Responsive support team: Merchants highlight fast, helpful customer support that provides custom guidance and solutions when needed.
✔️ Recommended for: Shopify merchants who want to build conversion-focused pages and simple funnels using a drag-and-drop editor.
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FAQs
What is a Shopify page builder?
A Shopify page builder is an app that lets you design and customize store pages, such as homepages, product pages, landing pages, and collections, using a visual editor instead of custom code. Page builders give merchants more design flexibility than standard Shopify themes and often include conversion-focused features.
Do I need a page builder if I already have a Shopify theme?
Not necessarily, but a page builder can significantly extend what your theme can do. While Shopify themes provide a solid foundation, page builders allow you to:
- Create custom layouts without developers
- Build campaign-specific landing pages
- Reuse sections across pages
- Test and optimize designs for conversions
Many merchants use page builders alongside their existing theme rather than replacing it entirely.
Are Shopify page builders good for SEO?
Yes, most modern Shopify page builders are built with SEO in mind. They typically support:
- Clean HTML structure
- Fast-loading pages
- Mobile-responsive designs
- Editable meta titles and descriptions
The key is choosing a builder that prioritizes performance and doesn’t add unnecessary bloat to your store.
What’s the difference between a landing page builder and a full page builder?
A landing page builder usually focuses on creating standalone pages for ads, promotions, or product launches. A full page or section builder goes further, allowing you to customize:
- Homepages
- Product page templates
- Collection pages
- Navigation, footers, and cart experiences
If you want more control over your entire storefront, a full-page builder is typically the better long-term option.
Can page builders slow down my Shopify store?
They can, if they’re not well optimized. Some page builders add extra scripts or heavy elements that impact load speed. Choosing a builder that emphasizes performance, native Shopify compatibility, and clean rendering is important, especially for conversion-focused stores.


























