In every industry, marketing is a constant necessity, and this holds true for E-commerce, particularly with the growing global popularity of Shopify. While Shopify is undoubtedly a key platform for E-commerce success, the key is not just creating an account but how effectively your business connects with customers. In simpler terms, success lies in promoting your Shopify store correctly. So, the question is: How to promote your Shopify store effectively?
To help you become a big fish in the E-commerce world, we’ve gathered 14 effective ways to promote your Shopify stores.
Table of Contents
- Promote your Shopify store with organic traffic
- Promote your Shopify store on social media channels
- Promote your Shopify store with paid promotion
- How to choose the best way to promote Shopify stores?
Promote your Shopify store with organic traffic
You can transform your Shopify store into a thriving e-commerce haven by harnessing the power of organic traffic. Let us introduce several ways to utilize this tool:
Actively write guest blogs
While obtaining traffic from your ads is an option, it doesn’t always yield optimal results, especially for newer websites. An effective alternative is to boost your traffic by writing guest blogs. This involves connecting with influential bloggers in your niche and fostering partnership activities. By leveraging their blogs, you can promote your brand in a way that resonates with your target audience, establishing credibility and trust.
Post your products on review sites
In today’s world, where trust is often placed in reviews, particularly among younger consumers, there’s no more influential source than their own reviewers. So, why not leverage this element of consumer psychology to enhance your sales?
Rather than waiting for your existing customers to return and provide feedback, proactively reach out to popular reviewers or vloggers in your industry, send them your newly launched product, and invite them to review your product. Their followers, or those who trust their product reviews, could potentially become your future customers. This approach not only elevates brand awareness but also has the potential to significantly boost your sales.
Get to the top of Google search results
According to the Sistrix report, the first-result click consistently leads in terms of click-throughs compared to the remaining positions. To get to the top, especially the top of Google search results, SEO or Search engine optimization is an essential tool. For most stores, that is making your site attractive on Google which is the most popular SERP. There are 3 elements to be considered a good Shopify SEO:
- Link structure: Quality backlinks will establish trust and authority for your Shopify store. Simultaneously, an article that includes reputable backlinks will improve rankings on Google when displaying results.
- Optimize keyword research: Create content centered around your keywords, ensuring it is valuable and seamlessly integrated. Consider the search intent behind each keyword using tools like Google Keyword Planner, Ahrefs, or SEMrush.
- Speed of your website: Site speed will play a crucial role when the customer evaluates their experience. Customers may feel annoyed if your website takes too long to load. You can speed up some of these aspects of your website such as Optimizing images, Fostering Loading Time, Reducing Redirecting, and Reviewing Site Structure.
Build a referral or affiliate program
Another effective way to promote your Shopify store is by launching a referral campaign. A referral campaign provides an opportunity for customers to receive rewards by endorsing your products. Typically, this entails offering customers an incentive for making recommendations to others.
For example, Airbnb’s referral program offers travel credit to both the referrer and the referred friend. This program has helped Airbnb increase bookings by over 25% in some markets. The new 2.0 version of the referral program produced 300% more bookings and signups than before.
Managing a referral campaign might be challenging, as it requires technical resources. But don’t worry, there’s a simple solution. You can use a Shopify app to make things easier and get great results. Take NestAffiliate, for example – This app lets you handle your affiliate program in one dashboard without any technical know-how. Just install the app, plan your program, and you’re good to go.
Create a Google Business Profile
Google Business Profile is an essential tool to promote your Shopify store. With this tool, you can easily manage your presence on Google Search and Maps, provide detailed information about your business to potential customers, and attract new customers.
People will search for your Google Business Profile to check and see if you are legitimate. You can even allow people to see inside your business to build trust and credibility with potential customers. If someone decides they want to engage with your business, they’ll be able to find your contact information, website, and business address right in the listing, so they can easily access it online or in person.
Invest your effort in email marketing
Email marketing is a powerful tool for promoting your Shopify store and reaching more customers. You can use it to send promotions, share new products, or provide valuable content to build relationships and boost sales. It’s important not to be too spammy, though. Adjust the frequency of your emails and tailor them to different phases in your customers’ sales journey. This way, your emails stay relevant and helpful.
Let an email automation tool assist you in handling your email marketing strategy. Give NestSend a try – it’s our all-in-one email marketing automation designed to help you create successful campaigns for your Shopify store. With NestSend, you can do everything from designing your email template to scheduling when it goes out, testing it, and customizing the content for different phases of your customer’s buying journey. It’s convenient, straightforward, and cost-saving (because it’s free!).
Promote your Shopify store’s visibility and engagement through strategic social media promotion. Through this, you can elevate your brand presence and connect with your target audience effectively.
Always keep up with the trends
If you claim to know how to leverage social media platforms optimally but overlook trending topics, especially brand-fit topics, then using social media platforms becomes useless. The most crucial aspect of using social media platforms is keeping up with trends. You can go with these suggested topics: Holiday topics, trending topics in E-commerce, Industry-related topics, etc.
For example, Chipotle used the #NationalBurritoDay hashtag to create a series of tweets that were creative and engaging.
Boost your TikTok activities
After covid-19 pandemic, Tiktok emerged as a game-changer in the social media world. TikTok has risen 19.7% in time spent which is the fastest-rising app in Jan 2023, according to Datareportal. Also, TikTok has become a major force in setting social media trends. Many of the most popular trends on other social media platforms, such as dance challenges and meme formats, originated on TikTok. This means Tiktok is a fruitful area for every business that wants to boost its brand.
You can become a trend leader by being the one who creates them. To make the most of TikTok, you can upload short videos to promote products, create content that you think target customers might be interested in, or start a dance challenge to increase brand awareness. For new businesses, creativity is key when creating content on this platform.
Engage your audience with YouTube content
The YouTube channel is also a destination for promoting your Shopify store. According to Statista, YouTube is the second most popular website in the world, only after Google. This means that businesses have a great opportunity to get their videos seen by a large audience.
How-to tutorials, product reviews, sponsored entertainment videos, and informational films are effective strategies to boost brand recognition, cater to your audience, and convert potential leads into paying customers.
Collaborate with influencers
This is considered the higher level of User-generated content (UGC), where individuals with significant influence are compensated for endorsing your brand or promoting your products/services on their platforms. For new and small businesses, we recommend using Nano and micro-influencers which attract a high conversion rate.
Host live-stream events with your customers
Interaction is a crucial element for maintaining the vibrancy and growth of any online community. A great way to engage with your online community is to go live with them on any social media channel where you have the highest interaction.
Consider organizing a live session around a specific topic, such as introducing new product features, having a conversational chat related to your product, or even packaging orders and chatting with your online customers. You can also invite co-hosts whom you think your audience might find interesting.
Interactive content thrives on social media, especially when it encourages users to share their quiz results publicly. To achieve this, design quizzes that reveal personal insights or knowledge levels, making them irresistible to share.
Along with the quizzes, you can utilize other content such as giveaway contests, gamification posts, etc. These types of content formats may not be as creative as ordinary posts, but they are more connecting and interactive with target audiences. Instead of just leaving reactions or sometimes leaving some comments, these formats allow them to participate in and benefit from the prizes they receive.
This six-question shade finder quiz from Rihanna’s makeup brand helps shoppers discover the perfect foundation shade for their skin tone, without testing different colors in a store. The quiz sits in the top navigation of Fenty’s homepage. What did Fent Beauty get for this quiz? They got the market data and new email subscribers.
Make your content shoppable
Enabling shoppable feeds on all social media channels is a crucial part of an omnichannel marketing strategy, especially when you want to promote your Shopify store rapidly. This strategy allows users to move from browsing to buying without interrupting their scrolling session, thus providing an ultra-efficient shopping process. Here is a step-by-step guide on how can enable shoppable feeds:
- Create Shoppable Content: This content could be in the form of videos, social posts, and ads. Depending on what you’re selling and who your target customer is, consider different formats. For example, a video may be better if you’re looking to entertain while subtly showcasing products.
- Tag Products in Your Content: Most social media platforms allow you to put virtual “tags” on videos, Stories, and posts in-feed. Social scrollers can then click on these “tags” to see how much a product costs, and they can tap to learn more and make a purchase without leaving the app.
- Set Up Your E-commerce Product Catalog: Platforms like TikTok Shop allow you to upload your e-commerce product catalog and map specific SKUs to social media posts. This creates a clear path to purchase through social selling.
Promote your Shopify store with paid promotion
Paid promotion strategies, when implemented effectively, can catapult your Shopify store to new heights of visibility and sales. By investing in the right promotion ads, you can gain access to a suite of tailored tools that streamline your advertising efforts, optimize your campaigns, and maximize your return on investment. Here’s how paid promotion ads can transform your Shopify store’s marketing game:
- Advertise your Shopify store by using display ads: When it comes to display ads, consider the ‘big three’: TikTok, Instagram, and Facebook. Facebook and Instagram seamlessly integrate with Shopify, allowing easy cross-promotion. TikTok, a growing advertising playground, gained popularity globally during the Covid pandemic.
- Advertise your Shopify store by using paid ads: Paid ads, displayed on search engine results pages and partner websites, proved successful for Allbirds. Using Google Ads targeting keywords like ‘comfortable shoes’ and ‘eco-friendly shoes,’ they boosted website traffic by 200%, gaining over 10,000 new customers.
How to choose the best way to promote Shopify stores?
For this question, there’s no one-size-fits-all answer. When promoting your Shopify store, experimenting is crucial. Try various marketing tactics from the list and find what resonates with your audience and complements your products. More importantly, consistently track how your strategies are performing and how customers are reacting. By doing this, you’ll always have enough data to gather insights and customize your store promotion strategy to be the most effective for your needs.
And we have a solution to make your data-driven decisions easier. Check out NestAds – our marketing attribution tool that tracks how all your tactics are doing. It shows you which ones are outperforming, so you can invest more in them, and which strategies need improvement. NestAds is a great assistant to manage your Shopify store promotions, all in one easy-to-use dashboard.