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TikTok In-Feed Ads: Affordable TikTok Ads Format for eCommerce

TikTok in-feed ads

72% of users find ads on TikTok inspiring and engaging more than any other social platform. As a result, more and more brands come to this platform to promote their product to a whole new audience in a unique and authentic way. 

If you are new to TikTok Ads and want to start advertising on TikTok, In-Feed Ads will be the most suitable ad format for beginners like you. This post compiles all you need to know about TikTok In-Feed Ads and how to make the most out of them. Keep reading to discover more! 

What are TikTok In-Feed Ads? 

In-feed ads are ads that appear seamlessly in the user’s feed, just like any other TikTok video. In fact, they’re designed to look like user-generated content, so they blend right in. Users can interact with the ad just like any other TikTok, by liking, commenting, and sharing it with others.

In-Feed Ads are highly engaging, with music and effects to make the video more entertaining, and users can react to the ad, comment on it, and share it like any other TikTok post. This means you can promote your products or services in a way that is both entertaining and informative, and encourages users to take action.

There are two types of in-feed ads: Spark ads and non-Spark ads.

Non-Spark ads take the user directly to the landing page when they click on the profile photo, nickname, video caption, CTA button, or swipe.

Spark ads, on the other hand, take the user to the brand’s profile page or music page, and the only way to reach the landing page is by clicking on the video caption or CTA button.

TikTok Spark Ads

In-Feed Ads are affordable and accessible, making them ideal for small to medium-sized businesses. They can help you reach a wider audience and drive traffic to your eCommerce store, app downloads, or brand channels.

Why should you use TikTok In-Feed Ads?

Easy to use

One of the great things about TikTok in-feed ads is that they are easy to set up, even if you don’t have any technical skills. When you create a TikTok ad campaign in the TikTok ad manager, the in-feed ad will be automatically included.

This means that anyone, regardless of their level of experience with the platform, can set up in-feed ads for their business.

Affordable and accessible

In-feed ads are the most affordable and accessible ads offered by TikTok, and are a great starting point for small to medium-sized businesses. They can help you to reach a wider audience on TikTok, and can be an effective way to promote your products or services to a highly engaged user base.

Drive engagement

TikTok users love to engage with content, whether that means liking, sharing, commenting, or even creating their own videos in response. In-feed ads on TikTok enable users to do all of these things, which can help to increase engagement with your brand.

To make the most of in-feed ads, it’s important to create content that is fun, original, and inspiring, and that resonates with your target audience.

Seamless integration

In-feed ads fit seamlessly into the TikTok experience. They look and feel like user-generated content, with a small Sponsored tag under the video’s caption to indicate that it’s an ad. After a few seconds, a call-to-action button appears, such as Shop Now or Learn More, that links directly to your website.

By creating ads that are well-made and fit into the culture and style of TikTok, you can generate views, likes, shares, and comments, just like any other TikTok.

TikTok In-Feed Ads specs

TikTok Spark ads specs

There are no specific restrictions on what you can upload for Spark ads, as long as it’s successfully uploaded on the TikTok app.

Even though there are no restrictions, it’s recommended that you follow the safe zone guideline to best present your ads.

Note: This safe zone guideline works for both Spark ads and non-Spark ads.

Safe Zone Standard Version LTR
TikTok In-Feed Ads specs

TikTok Non-spark ads specs

Ad video specs 

  • The suggested aspect ratio is 9:16, 1:1, or 16:9
  • Minimum resolution requirements are 540*960px, 640*640px, or 960*540px.
  • Video file format should be MP4, MPEG, 3GP, AVI, or MOV.
  • Videos can last from 5 to 60 seconds, but we highly recommended short videos between 9-15 seconds.
  • The maximum video file size is 500 MB. The bitrate should be more than 516 kbps

App or brand name specs 

  • They accept 2-20 Asian characters and 4–40 Latin letters for app names.
  • They allow 2–20 Latin alphabet letters and 1–10 Asian characters for brand names.

Note: Emojis should not be contained. Spaces and punctuation marks are considered characters.

Ad description specs 

  • Allow 1-100 Latin letters and 1-50 Asian characters for descriptions.

Note: Emojis or these special characters: “{ }” or “#” are not included. Punctuation marks and spaces count as characters.

Profile image specs 

  • The aspect ratio is 1:1
  • The file type options are .jpg, .jpeg, .png
  • The file size should be less than 50 KB

Best TikTok In-Feed Ads example you can learn from


Recently, TikTok has become a go-to platform for fashion brands to reach new audiences and build brand awareness, Noisy May is not an exception. Noisy May is a small fashion business specializing in trendy jeans.

In their campaign, they chose TikTok as a social marketing channel with the objective of introducing the brand to a whole new audience. 

The brand collaborated with Besocial, a connecting influencer platform to create a set list of In-Feed Ads from TikTok Ads Manager. They customize the ads in order to resonate with TikTok users through native and authentic posts. 

Moreover, the business catch viewer’s attention by adding text overlays, varying backgrounds, and guides in various way to showcase their products with the best appearance.  

To conclude, the campaign actually drove some impressive results with a 15.53%-17.96% 6-second view-through rate and an average watch time per person was 12.61.


TikTok is currently the best playfield for beauty brands to gain astronomical sales. Byoma, a new skincare brand chose TikTok as a social marketing channel for the campaign as their targeted customers are Gen Z. ‘

The TikTok ideas about getting to know the brand seem to be simple but powerful in creating a deeper connection with the audience. Byoma was an excellent example when they first produce an In-Feed Ad video showing the brand’s value and mission. This ad got massive engagement from TikTok users. 


Meet BYOMA 🧪 Barrier-boosting skincare, driven by science, powered by actives for the ultimate skin-compatible solution Shop now @cultbeauty

♬ original sound – byoma

To continue to grow their presence on this platform, they team up with a diverse range of influencers across skin types. Specifically, they made In-Feed Ad videos from native and organic content.

As a result, they don’t look like ads, they’re just skincare-sharing videos and using best-selling products. Let’s take a look below: 


Build your skincare regime to boost your barrier🧪@Freya tidy uses our Creamy Jelly Cleanser, Brightening Serum & Moisturizing Gel-Cream💧Shop now @bootsuk #skintok #skinbarrier #skincareroutine

♬ TOGETHER – Kyle May

To sum up, one of the biggest outcomes is driving traffic and conversions to the landing page. Particularly, it reached 500K clicks to within only 2 months. Moreover, they also witnessed dramatic follower growth during the campaign. 

TikTok In-Feed Ads Best Practices

TikTok in-feed ads are an excellent way to get your brand noticed on the platform. However, creating effective ads that engage the audience and get results can be challenging. To help you get the most out of your TikTok ad campaigns, we have compiled a list of best practices to follow.

Incorporate sound in your ads

Sound is a critical component of TikTok videos. According to a survey, 88% of TikTok users believe that sound is essential to their experience on the platform.

This means that advertisers have plenty of options to incorporate sound into their ads, including using music tracks from TikTok’s Commercial Music Library, creating voiceovers with captions, or experimenting with other audio effects. To maximize the impact of your ads, consider using a fast-paced track with a tempo of around 120 bpm.

Create vertical videos

While TikTok allows advertisers to upload horizontal or square videos, it is recommended to create full-screen vertical videos with a 9:16 aspect ratio.

Research shows that videos following this ratio receive 60.5% more impressions than videos with a different aspect ratio. This is because full-screen ads are more visually appealing and natural to view on the platform.

Stay on top of trends

Trends on TikTok change frequently, with new challenges, music, effects, and memes emerging every few days. Incorporating trending elements into your ads can help your brand resonate with users and increase your visibility on the platform.

This also gives the TikTok algorithm more opportunities to promote your ads.

Collaborate with influencers

Creating compelling TikTok content can be time-consuming, taking months for businesses to come up with new ideas. Partnering with TikTok influencers can be a viable option as they have the expertise and experience in creating content that resonates with their followers.

Note: The TikTok Creator Marketplace is an excellent resource for finding and connecting with influencers.

Test and optimize your ads

Last but not least, it is essential to test and optimize your ads to achieve the best results. Experiment with different ad formats, creative elements, and targeting options to see what works best for your brand.

Analyze your ad performance regularly and make adjustments to improve your ads’ effectiveness.

So you are ready to create your first TikTok In-Feed Ads but still wondering how to do it step-by-step? We have just released a new video about the easiest and smartest way to run TikTok Ads. Check it out to make sure you launch In-Feed Ads in the right way!

How to run TikTok Ads? – TikTok Ads course for beginners by NestScale

How to launch In-Feed Ads in the easiest way?

With all of the benefits that TikTok In-Feed Ads offer for your business, why not start your advertising on TikTok with In-Feed Ads? However, you might get overwhelmed as TikTok ads might be a whole new horizon for you.

But don’t worry, NestAds has got you covered! This all-in-one TikTok Ads management software is specifically aimed at helping newcomers to TikTok Ads. You’ll be able to create ads in no time and start reaching your target audience on TikTok in just a few clicks. Sign up for NestAds today and see how easy it can be to master TikTok ads!


Meet our Author


Author at NestScale

Kriss is a professional content writer, focusing on technology and e-commerce business. When she’s not working, you will find her interested in sports or traveling.


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