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The Ultimate Guide to Leverage TikTok for B2B Marketing 

How to use TikTok for B2B marketing

Have you ever heard about the “TikTok made me buy” trend? A lot of B2C brands find their home thanks to the impact of TikTok on the customer buying journey. But how about TikTok for B2B brands? Is TikTok suitable for these companies? 

With the right approach, this shoppertainment platform will be profitable for B2B e-commerce and it will be missing if you don’t invest in this new playground. In this article, we will let you through all the different sides of TikTok for B2B marketing. Keep reading for this in-depth guide!

What is B2B marketing?

As the name suggests, B2B (Business-to-business) marketing refers to all the marketing strategies or content created by one business to target another business. In the era of technology, different social media platforms have created a perfect condition for businesses to work together towards a common goal or purpose.

What is B2B marketing
B2B marketing

Why is TikTok suitable for B2B marketing?

TikTok is recognized as a powerful B2C marketing tool, but have you ever used TikTok to promote your brand to other B2B companies? In that case, you have made a great choice because TikTok is such a valuable channel. Let’s discover some benefits of using TikTok for B2B marketing.

Drive brand awareness

TikTok is a new playground that has become a powerful awareness driver. With a billion active users, you can broaden your reached audience and spread the story of your brands. TikTok is now available in over 150 countries and has been downloaded over 210 million times in the United States. If you intend to target small brands, TikTok will be the perfect platform for you!

Drive brand awareness
Drive brand awareness

Otherwise, TikTok is a place where brands jump on TikTok trends and make their own by inserting their identity. Therefore, thanks to various TikTok trends, you have a winning chance to get to know other businesses to collaborate with. 

Chance for creative ideas

A lot of brands find their home on TikTok by trying their best to get more creative ideas. This shoppertainment platform offers a wide range of features for brands to succeed as creative. It means that all the brands have many creative solutions by sticking with TikTok. 

Here are some tips to inspire your brand’s creative process:

  • Explore TikTok with an open mind
  • Create organic content 
  • Focus on some guiding principles: authentic, creative, entertaining and curious. 

Connect with your audience

It has been easier than ever to connect with your audience via TikTok. From different TikTok Ads types to other features, TikTok allows brands to discover other businesses that align with their goals and their audience.

In case you want to interact with other brands, you shouldn’t miss out these TikTok features:

  • TikTok comments: You can comment on other brand videos to build a business relationship and make your account in front of a new audience.
TikTok comments
TikTok comments
  • Live shopping: Inviting a brand to be a co-host of your TikTok live stream is an amazing method for B2B marketing.
@tiktok

Check out LIVE Events’ new features with @tpain and discover how to be there when it happens.

♬ original sound – TikTok

How to master TikTok for B2B marketing?

If you are sure that TikTok for B2B marketing is really suitable for your business, let’s discover the way to win this powerful method!

Collaborate with KOL

KOL (Key Opinion Leader) is a person or organization who shows expert product knowledge and influence in a specific sector. They are also trusted by a lot of people and have significant effects on customer behavior. 

Collaboration with KOL is a great way to effectively spread awareness, trustworthiness and also change the feelings about your brand. You can work with influential business owners or brand accounts so they can promote all the unique points of your products. Showing how to use your items and their huge benefits will excite your B2B audience about your business.

@ashlelnok

Reply to @maccosmetics The beauty influencer no one asked for. Thank you so much MAC! #maccosmetics #makeuptutorial #beautyinfluencer

♬ original sound – Ashley

There are so many different ways to partner with TikTok influencers. Try to ask them to create a funny video introducing your product or offer them a product to give away to their audience, you will find success!

Before incorporating influencer marketing in your TikTok marketing strategy, keep in mind some secret tips:

  • Don’t restrict the freedom: Let TikTok influencers use their own style and voice.
  • Repurpose content to share in your TikTok profile. 
  • Define the message that you aim to spread. 

Match TikTok insights

Creating video matching with TikTok insights will make the TikTok algorithm recommend your video to more and more B2B brands. Therefore, you have a winning chance to improve your B2B TikTok marketing strategy and make business connections.

Leverage funny content

Remember that humor is always your best friend on social media platforms, and TikTok is no exception. Don’t hesitate to show a brand image that doesn’t maintain a professional vibe as usual.

A funny side will have a better impact on your audience’s thoughts, after all, with TikTok, we are moving into a new dimension where people sprinkle in their own magic with humor and happiness. 

Run TikTok Ads 

It’s very smart if you invest in TikTok Ads from the beginning step! As an advertiser, you can rapidly build brand awareness and attract your potential customers by accessing a broader audience.  

@tiktokforbusiness

Put your business on the #FYP in time for the year’s biggest shopping season. 🛍 Hit the link in bio to download our 2022 #Holiday Playbook!

♬ original sound – TikTok for Business

Moreover, through different TikTok Ads formats, you will succeed in building and maintaining customer loyalty. And don’t be so worried if you own a small brand with a small budget to run TikTok Ads! This platform always continues to expand its advertising options with more creative formats:

If you still wonder how to leverage TikTok Ads in your marketing campaign, try our new product NestAds for free and contact our expert for more advice!

Show what goes on behind the scenes

Behind-the-scenes video has an effect that you haven’t thought about! It will show your brand’s transparency and also make your audience feel like a part of your business. This type of video helps you to handle difficult B2B customers and approach tough situations with them.

@shipbob.com

Part 2 of ?? of inside our fulfillment center

♬ LA LA LAND (Part 1) – Official Sound Studio

Here are some innovative ideas to get inspired on your next TikTok video, try to show:

  • How are your products made? 
  • Which brands participate in this business?
  • How to film and edit your video? 

Announce new partnership 

Creating a video that puts the spotlight on partnership announcements is such a great way to attract new partners. It is a good option in your marketing strategy by showing your success in business development.  

Top 3 best B2B TikTok marketing examples

After discovering all the necessary things of TikTok for B2B marketing, it’s time to learn from some amazing examples!

Shopify

Amazing approach toward B2B TikTok marketing is one of the main reasons that make Shopify become the most popular online e-commerce platform. A little bit different from other brands, Shopify creates TikTok content about entrepreneurship stories to inspire independent business owners.

These content topics reflect all the unique points and also Shopify’s target audience: small business e-commerce. After two years of building a TikTok account with relatable content, Shopify now attracts a lot of entrepreneurs and business owners. They stick with the Shopify TikTok account for productivity tips, advice, and reviews. 

Grammarly

Grammarly – an advanced writing assistant is definitely the TikTok for B2B marketing example you shouldn’t miss out. This application has always focused on all the content that underlines the value of their product. 

Indeed, Grammarly has put all efforts to create funny videos like jokes about grammar mistakes to attract their audience and call action to their product. 

Smartsheet

Smartsheet –  software as a service offering for collaboration and work management has made a wonderful TikTok for B2B marketing strategy.  They get ideas and relatable content directly from their application and also from different TikTok videos of their partners, customers, etc. 

Moreover, Smartsheet recruited volunteer content creators from across their businesses. It’s a way of using influencers to raise brand awareness. At the same time, they leveraged behind-the-scenes videos that show how people and organizations accomplish their work. 

@smartsheet

You have a ball of baby bell cheese wax in your office too, right? 🥴 #officelife #corporatelife #corporateoffice #techoffice #smartsheet

♬ original sound – Smartsheet

Knowing the TikTok algorithm, Smartsheet has never forgotten UGC (User-generated content). They usually duet and react to videos about Smartsheet to connect with their audience. Otherwise, Smartsheet encourages users to create videos about their products by commenting on other creators’ videos to receive a replying video. 

Create your best B2B TikTok marketing strategy ever

TikTok is a new playground for a global business connection. Using TikTok for your B2B marketing strategy will never disappoint you. We hope that our article covers all you need to attract other brands on TikTok and find your perfect partner. Don’t hesitate to make the most of all the tips we’ve mentioned to achieve your business goal. 

Rosie

Meet our Author

Rosie

Author at NestScale

Rosie is a professional content writer, focusing on technology and e-commerce business. When she’s not working, you will find her immersing in movies or hanging out with her friends.

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