NestScale Updates 
This week, we’re excited to announce our latest collaboration with Enhencer – a dynamic and forward-thinking ad optimization platform that will significantly enhance the value for customers. We’ll walk you through why this partnership is a game-changer for Shopify merchants and how it will streamline your ad campaigns across multiple channels, including Facebook and Google.
Meet Enhencer – Your great ads optimization solution
Enhencer is an AI-driven ad optimization platform that focuses on improving the effectiveness of your online ad campaigns. The tools made for e-commerce businesses that use platforms like Shopify, simplify the often complex world of Facebook Ads and Google Ads.
Enhencer leverages advanced machine learning algorithms to automate and optimize ad targeting, creative development, and performance tracking. This automation is a key selling point for businesses that haven’t had the resources or expertise to manage campaigns manually.
What Enhencer offers
Enhencer’s core strength lies in its ability to optimize ad campaigns for better performance. Without any further ado, let’s dive into the specific benefits it brings to the table:
- AI lookalike audiences: This tool finds new customers who are similar to your best existing ones. Enhencer helps you increase engagement and sales by targeting these lookalikes without wasting ad spending on uninterested audiences.
- AI remarketing: Enhencer automatically creates remarketing campaigns based on visitor behavior. If someone visits your store but doesn’t make a purchase, Enhencer will re-target them with personalized ads to bring them back.
- Full funnel AI ads: Enhencer’s system automates ad creation and optimization across the full funnel, from awareness to conversion. It identifies the best-performing ad variations and scales them, ensuring to optimize your budget smartly.
- CCPA & GDPR compliance: Enhencer is fully compliant with privacy regulations. This means that you can rest assured that your campaigns will adhere to the latest rules around customer data usage. This is especially important as more regions tighten their data privacy policies.
What you get from NestScale x Enhencer partnership
Now that you know what Enhencer offers, let’s talk about what you’ll gain by having both NestAds and Enhencer working together for your business.
A more comprehensive ad solution set for your business
NestAds already provides a comprehensive view of your marketing activities across multiple platforms, including TikTok, Facebook, and Google. With the addition of Enhencer’s AI tools, you’ll be able to optimize every aspect of your campaigns, from audience targeting to creative generation and ongoing performance management.
This approach ensures that your budget is spent in the most effective way possible, helping you achieve better results with less effort.
Better ad optimization for conversions
One of the major benefits of this partnership is that you can now optimize your ads for conversions more effectively. Enhencer’s AI Lookalike and Remarketing features allow you to target the audiences most likely to convert. Meanwhile, NestAds’ data-driven insights help you understand which channels and creatives are driving the most sales. This means you can focus your ad spend on what’s working and scale it effectively.
More streamlined support
Both NestScale and Enhencer are dedicated to providing world-class support. With this partnership, you’ll have a more streamlined support system, ensuring your problems are solved promptly. Whether you’re dealing with technical issues or need advice on optimizing your ads, our teams will be here to help.
Stay aligned with current privacy policies
Data privacy is a growing concern for e-commerce businesses. Understanding this, both NestAds and Enhencer are fully committed to compliance with regulations like GDPR and CCPA. This partnership ensures that your ads are not only effective but also compliant with the latest privacy laws, reducing the risk of penalties and protecting customer trust.
Ready to explore more benefits?
With these tools at your disposal, you’ll be able to grow your business more efficiently than ever before. Whether you’re just starting out or looking to scale, the NestScale x Enhencer partnership will provide you with the tools and support you need to succeed.
As we strive for continuous improvement, we are eager to explore new collaborations with e-commerce app developers, media buyers, industry leaders, and our trusted NestScale community. We believe that partnerships are essential to unlocking new opportunities and fostering mutual growth in the e-commerce sector. By working together, we can make a meaningful impact and achieve even greater success. Let’s join forces and drive change!
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