TikTok Advertising 
TikTok has revolutionized the way we consume content, and trending TikTok sounds play a pivotal role in its success. Almost 90% of TikTok users have emphasized the importance of sound on the platform. It’s no wonder that incorporating the right sounds can significantly enhance brand recall and audience engagement.
In this blog, we’ll reveal the top ten trending TikTok sounds in July 2023. We’ll also offer practical tips on how your brand can leverage them effectively. Join us to make the most out of trending TikTok sounds!
Why are TikTok sounds important?
TikTok Sounds is what has made the platform such a resounding success. TikTok has found that:
- Sound plays a crucial role in the TikTok experience, as nearly 90% of TikTok users emphasized its importance.
- Over 70% of TikTok users who participated in the research expressed their willingness to watch TikTok ads with audio.
- TikTok users perceive sound on TikTok as being twice as enjoyable compared to other social media platforms.
In short, TikTok sounds are an essential part of how the platform operates. Removing sound from TikTok would result in most content losing its meaning.
How to find trending sounds on TikTok?
The sounds and songs used in TikTok videos have a significant impact on brand recall and audience building. TikTok users are eight times more likely to remember a brand based on the distinct sounds and songs it incorporates in its videos compared to other elements like visual style, color, slogan, and logo. This highlights the importance of selecting the right sounds to enhance brand recognition and attract and retain an audience. Here are some most common ways to find out trending TikTok sounds:
Find through TikTok
Use TikTok search function
1. Open the TikTok app
2. Go to the search function at the top of the screen.
3. Type in the keyword “trending sounds” or any other relevant term.
4. Once the search results are displayed, switch to the Sounds tab. You’ll find a list of popular songs and sounds on TikTok, along with the number of times they’ve been used in TikTok videos.
Alternatively, you can also visit the Hashtags tab to explore popular hashtags related to sounds that are currently in use.
Scroll down the For You Page
Whether you’re new to TikTok or use it often, chances are you spend most of your time on the For You page. It’s a major feature of the app. When you’re on that page, take a look at the types of videos people are posting and the sounds they’re using.
The great thing about discovering popular sounds on TikTok through the For You page is that it doesn’t require much extra effort or time. You can easily do it while using TikTok like you normally would. As you scroll, you’ll come across trending sounds or songs that are repeated frequently. After a few minutes, you’ll start recognizing what’s popular.
Explore TikTok’s sound library
Another option is to explore TikTok’s own sound library to find popular sounds. Here’s how you can access it:
1. Open the TikTok app.
2. Tap on the “+” sign to post a new video.
3. Select the “Add sound” option at the top of the screen.
4. Scroll down to the “Playlist” section and browse through different playlists that might contain trending songs. Look for playlists like “TikTok Viral” or “Featured.” Keep in mind that the playlists available may vary from user to user. Since you’re searching for trending sounds, any playlist that suggests it includes popular sounds is worth exploring.
Find on TikTok Creative Center
TikTok Creative Center lets users see the most popular songs on the app and provides the option to filter them by region. This is especially useful when your target audience is located in a different area than you are.
Just go to TikTok Creative Center, tap on the “Trends” section, and choose “Songs”
Then a list of trending sounds would appear for you:
Explore hashtags and subscribe to content creators who align with your interests
Be mindful of hashtags that are related to popular trends and sounds, such as #TikTok sound trends, where you’ll find numerous creators producing content about social media marketing and trend analysis. These creators will not only feature emerging sounds but also provide explanations on how certain trends function.
Find through third-party
Apart from within the app, there are external tools and resources available to assist you in finding popular audio and songs that you can incorporate into your brand’s TikTok content.
Spotify’s playlists
Another excellent source for discovering popular songs on TikTok is the renowned music streaming platform, Spotify.
Just type “TikTok” in the search bar and choose “Playlists.” You’ll come across numerous playlists created by users, featuring the hottest trending sounds on TikTok.
Explore YouTube
YouTube, a widely used platform for sharing videos, is another valuable tool to discover trending songs on TikTok.
To find these songs, simply enter relevant keywords like “trending TikTok sounds” or “trending TikTok songs” in the search bar, and you’ll be presented with numerous options. In fact, by typing “trending TikTok,” YouTube’s autocomplete feature will provide you with a list of search suggestions.
Tokchart/ TokBoard website
TokBoard is a website that displays the most popular TikTok sounds on a weekly or monthly basis. If you choose the weekly option, you’ll be able to view the top sounds for the current week, while the monthly option shows the top sounds over 30-day periods. For every song, TokBoard provides a view count and the number of times the sound has been played.
TokChart is quite similar to TokBoard, but if you prefer a more refined and polished experience in terms of design and functionality, TokChart is the place to go.
On TokChart, you’ll find two main sections: one for trending sounds on TikTok and the other for growing sounds on TikTok. The “Trending Sounds” section showcases the most frequently used sounds in the past 24 hours, while the “Growing Sounds” section features the fastest-growing sounds within the same time frame.
If you want to see all these methods to find TikTok trending sounds in action, check out our latest video on YouTube! We have prepared an under-minute tutorial to help you find any viral sounds you want and easily enhance your brand recognition.
Top 10 trending TikTok sounds on August 2023
If you’re not interested in going through the trouble of creating your own sound or searching through the vast library, here are 10 of the most trending sounds on TikTok (updated July 2023). Also, your brand can leverage them to go viral right now:
Oh no
How it is being used: TikTok users use lip-syncing to sarcastically convey being devastated in a negative or disastrous situation, even though they are pleased with the outcome.
How you can use: Pretend to be “devastated” about a sudden increase in customer demand or overwhelming popularity of a particular product. However, in reality, you are secretly thrilled and excited as you demonstrate how your business is fully prepared and capable of managing the high demand. This showcases your efficiency, quality, and ability to meet customer needs.
Makeba
How it is being used: TikTok users use a background track to highlight fashion, products, creative projects, or anything else.
How you can use: Produce visually captivating videos or images that match the beat and enthusiasm of the sound. Showcasing your latest fashion collections, demonstrating products, or displaying your creative process would be a great fit for this approach.
Whatever, whatever
How it is being used: TikTok users introduce themselves by highlighting a characteristic that represents who they are.
How you can use it: Begin your video with text on the screen that introduces a defining quality that connects with your viewers. For instance, say, “Meet the team that excels in organized chaos.” Then, in the following scene, walk out confidently while lip-syncing the words “whatever, whatever.”
Sweet like cinnamon
How it is being used: TikTok users use this sound as a background track for aesthetically pleasing content on
How you can use it: Generate visually attractive content that showcases your products or services. Incorporate sound as a backdrop for videos or images that highlight the aesthetic beauty, elegance, or delightful aspects of what you offer. Whether you’re presenting visually stunning product shots, showcasing intricate craftsmanship, or displaying eye-catching designs, this sound can elevate the overall appeal and captivate your audience’s attention.
I was nine
How it is being used: TikTok users show something they did when they were 9 years old.
How you can use it: You can use the sound to jokingly suggest that you did something out of the ordinary or surprising when you were nine years old. By subtly including your products or services in the video, small businesses or brands can generate curiosity and entertain viewers in a fun and nostalgic manner.
Snow on the beach
How it is being used: TikTok users use it to display stunning scenes that fascinate them.
How you can use it: Exhibit your preferred products, recipes, and books, or offer valuable advice to your audience. Additionally, you can employ this sound to demonstrate the process of creating your products or showcase your work in an aesthetically pleasing manner.
Hello drama
How people are using it: TikTok users use it to express their desire to avoid drama but then mention something that is likely to create a lot of drama.
How you can use it: Capture the attention of your audience by acknowledging the potential for conflict while promoting your products or services. For example, you can playfully declare, “No drama here, but guess what? Our latest limited-edition release is bound to create quite a commotion!”
Hi Barbie
How people use it: TikTok users use it to exhibit their outfits or products inspired by Barbie.
How you can use it: Display your outstanding products or services and emphasize your distinctive offerings to captivate your audience and create a memorable impact.
Addiction
How it is being used: TikTok users use it to display something they are addicted to.
How you can use it: Highlight products, services, or experiences that you absolutely love and can’t get enough of.
After last night
How it is being used: This audio has been in circulation for some time and continues to be used in new videos, mostly as a lively background track for various types of content.
How you can use it: Utilize this popular track to enhance your product unboxings, behind-the-scenes footage, tutorials, fashion lookbooks, or to highlight your services. By incorporating this track, you add an extra level of excitement, making your content more captivating and memorable for viewers.
Trending TikTok sounds tips to go viral
Know how the sounds are being used
Once you’ve selected a popular sound for your TikTok content, take a close look at how it’s being utilized, particularly in videos that are gaining viral traction. This observation will provide you with a better understanding of how to participate in the TikTok trend effectively.
Additionally, it’s worth exploring the comments section of these videos to gather feedback from other users. This feedback will help you identify areas for improvement or things to avoid.
While it’s important to stay informed about popular trends, don’t simply copy what others are doing. Use this opportunity to showcase your creativity and add your unique touch. Thinking outside the box can be the secret to making your TikTok videos go viral!
Save TikTok sounds as favorite
Make sure to save your favorite TikTok songs and sounds for easy access. When you discover popular sounds or songs in trending videos, add them to your favorites. This way, you won’t have to search for them again when you want to use them in your own TikTok posts.
Additionally, TikTok trends typically last for about five to seven days. Depending on your posting frequency and schedule, you’ll have numerous opportunities to utilize the current trending sounds. However, it’s difficult to predict how long a TikTok sound will remain popular. Some may continue to be popular for months or even resurface in the future. By saving them as favorites, you can easily revisit these sounds at a later date. It’s like having your own personalized library of trending TikTok sounds readily available.
Focus on your target audiences
In addition to searching for popular songs and sounds that are trending on TikTok, carefully consider those that are targeted and meaningful to your intended viewers. While the most popular sounds and songs might be receiving a lot of attention, they may not all strike a chord with your particular audience.
Engage with what your followers are currently interested in and approve of. Even though some of these sounds may not be as widely popular, there’s a possibility that they will resonate just as strongly—if not more—with your target audience.
Look for unique TikTok sounds
Keep in mind that TikTok offers more than just music. Users have the ability to generate their own unique sounds that are enjoyable for video creation. Therefore, it’s essential to not only focus on catchy and popular songs but also understand how to discover trending sounds on TikTok.
To accomplish this, the most effective approach would be to explore within the TikTok app itself, utilizing features such as the For You page and TikTok’s search bar.
FAQs
Can I go viral with TikTok sounds?
Yes, you can. But remember that using a song is just one way among many to improve the chances of your video becoming popular on TikTok. However, it’s important to ensure that the videos you create genuinely connect with your intended audience. Additionally, you need to actively engage on the platform by participating in popular TikTok challenges. Lastly, be mindful of TikTok’s algorithm to increase the likelihood of your videos being prioritized.
Is it possible to make my own unique sound on TikTok?
Definitely! You have the freedom to use audio from other TikTok creators, as well as create your very own audio. Whether it’s a voiceover, commentary, or a creative combination, there are various types of original sounds you can make. This can be advantageous for you in multiple ways. Not only will it maintain consistent branding, but it can also bring you significant exposure since original sounds can be featured in recommended and trending categories, allowing other users to utilize them too.
How can I name my custom sound on TikTok?
Step 1. Open the video featuring the custom sound you want to name.
Step 2. Tap the spinning record icon located at the bottom right corner of your screen.
Step 3. Select the Edit button next to the title. This allows you to rename your custom TikTok sound with a more descriptive name.
Step 4. Tap Save to apply the new name.
Step 5. Relax and wait for other creators to discover your custom audio sound, which might lead to it becoming popular or going viral.
How to prevent a sound from appearing on TikTok?
Have you ever felt fed up with a particular TikTok sound and wished you could avoid seeing it on your For You Page?
Although there isn’t a guaranteed method to completely block a sound, you can let the TikTok algorithm know you’re not interested, which should reduce its frequency of appearing.
When you come across a video featuring a sound you dislike, simply press and hold the screen until a menu appears, then tap “Not interested.”
Why is commercial use of sounds restricted on TikTok?
Business accounts on TikTok are unable to utilize popular songs unless they possess the necessary license for such use, as there is a potential risk of encountering copyright problems. TikTok provides a Commercial Music Library with music available for commercial use, but personal accounts can still use popular songs.
How to make your videos go viral with trending sounds?
Now you have known how to find trending TikTok sounds, as well as the 10 most widely used sounds currently. However, trending sounds themself can not contribute to the virality of a TikTok video. To make your videos go viral, you need video contents that work. See best video ideas for businesses by our TikTok experts to create your viral TiokTok video, increase engagement and drive more sales.
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