TikTok Advertising 
Recent statistics reveal that 73% of people experience a stronger bond with brands they engage with on TikTok, surpassing other social media platforms. As a result, numerous business owners leverage this platform to promote their products.
If you’re interested in marketing your business on TikTok, the initial step is to create a TikTok business account. So below we’ll break down step-by-step guides to help you get your business account effortlessly and quickly.
What is a TikTok business account?
A TikTok business account serves as your brand’s home base on the platform. Unlike a TikTok personal account, it’s designed for businesses and brands, offering access to exclusive marketing tools to build a cohesive TikTok marketing strategy. Key features include analytics, a commercial music library, and advanced advertising options, making it ideal for e-commerce businesses aiming to engage audiences creatively.
Why choose a TikTok Business Account?
Switching to a TikTok business account unlocks features tailored for e-commerce success. Here’s why it’s worth it:
Insightful analytics
It’s a place to track the performance of your videos by providing useful data about your account’s growth as the number of views, and followers, and also have an overview of your customers’ demographic.
To get into more detail, the analytics page covers four main categories: Followers, Content, Overview, and Live. Each one displays specific information that is helpful for your marketing strategy.
For instance, the Followers tab displays information about the TikTok community you have developed such as the locations of your followers and the days and times of the week when they are most active.
Exclusive access to the Commercial Music Library
For any brand, sourcing and licensing music for branded content can be challenging. Therefore, TikTok has provided the best solutions with a massive Commercial Music Library including high-quality and free-to-use songs, music, and sounds.
The Creative Hub
If you are getting stuck with new content ideas for the next post or don’t know what’s trending, Creative Hub’s here for you. It makes the process of turning your ideas into TikTok videos quicker and easier by offering two handy resources: Business Content Guide and Video Showcase.
The former aims to give pieces useful tips on content strategy, storyline ideation, and video shooting and it also highlights success stories – excellent examples from other business accounts. While the latter will help you discover what is the latest trend on TikTok in your country from the past 30 days.
Therefore, with no charge for an amazing tool to put your creativity into practice, why not get out there and create your own story?
Access various TikTok Ads types
By creating a TikTok business account, you can run high-converting ads on TikTok to spread your own stories and reach your right target audiences. Diverse TikTok ad formats have shown great potential and have been regarded as an incredible marketing tool to go viral on TikTok and gain new followers.
Create NS TikTok pixel to enhance your TikTok business performance
Having a TikTok Business Account is just the starting point. To truly maximize its impact, businesses need to go beyond basic video posting and tap into the full ecosystem TikTok offers — from ad campaign management to performance tracking. With tools like TikTok Ads Manager, commercial-safe music, content strategy resources, and first-party analytics, business accounts are built to support both brand storytelling and measurable growth.
But one of the most important pieces to truly connect your TikTok efforts with real business results is proper conversion tracking
Once you’ve created a TikTok Business Account and set up your TikTok Ads Manager, integrating a tracking pixel like NS TikTok Pixel on your Shopify store allows you to follow the customer journey beyond the video view.
It works by automatically tracking key actions on your site (such as product views, add-to-cart events, and purchases) and securely sending that data back to TikTok. This gives you more complete visibility into how your ads and content contribute to real business outcomes.
Combined with TikTok’s analytics dashboard, using a pixel helps you make more informed decisions, whether it’s refining your targeting, optimizing your ad creative, or simply understanding what content leads to conversions.
Should You Switch to a TikTok Business Account?
If you’re an e-commerce business owner, a TikTok business account is a no-brainer. It’s free, offers powerful tools, and helps you connect with a global audience. However, there are trade-offs:
- Pros: Access to analytics, ads, and commercial music; ability to add a website link in your bio.
- Cons: Limited to commercial music (no trending non-commercial sounds); restricted duet/stitch options for videos with non-commercial audio.
How to set up a business TikTok account?
If you have not created an account on TikTok, follow these quick and easy instructions below:
Step 1. Download TikTok app
Visit the Apple App Store and Google Play Store to download TikTok. Once the app is opened and installed, click ‘Sign Up’ to register in the bottom menu bar.
Step 2. Log in or sign up for an account
Create a new personal account by using your email, phone number, or log in with any social media platforms listed.
Step 3. Select the birthday
If you select a date that is younger than the age of 18 years old, you may have some things that are limited. For example, you are not able to live stream, get restricted to certain videos, etc.
Step 4. Set a secure password for your account.
Step 5. Create a username
Note: To make it easy for people to find your brand on TikTok, your username should be the same as it is on other social media sites. If your username isn’t available, you can try using a TikTok Name generator.
Step 6. Edit profile
Tap ‘Me’ in the lower right corner, then click Edit Profile to upload a profile photo, add a bio, and link your social media accounts.
Note: Your profile picture should include your brand’s logo to raise your brand awareness
In terms of bio, you try to make sure that the words that are in there are keywords that are searchable and people are looking for (e.g., “Eco-friendly fashion | Shop now”).
Step 7. Switch to Pro Account
Your account has been successfully created, but in order to utilize all of TikTok’s features, you’ll need to upgrade to a Pro Account.
To do this, select three dots in the upper right-hand corner, then select Setting and Privacy, click Manage Account and Switch to Pro Account.
Step 8. Switch to Business Account
To do this, select three dots in the upper right-hand corner, choose Setting and Privacy, then click Manage Account and select Switch to Business Account.
Step 9. Choose the category that best fits your business
Selecting a suitable category will bring you in front of customized content, events, and solutions.
Step 10. Edit Business Account profile
After clicking Next, go back to the homepage and tap Edit Profile.
Step 11. Add bio and email address
And that’s it! Congrats on your new TikTok Business Account!
FAQs
Is the TikTok business account free?
The answer is yes. Rest assured that the TikTok business account is totally free and you can make use of the most amazing features that TikTok business accounts have to offer.
What is the difference between personal and business account on TikTok?
There’re some significant differences between these two types of TikTok accounts, for instance, only business accounts can put a link in their bio but only personal accounts can use sounds outside of the commercial library.
To distinguish TikTok personal vs business accounts, you can read more at TikTok Personal Account vs Business Account: Which One Is Better?
Is it better to have a business or creator account on TikTok?
Creator account is also a kind of personal account. Depending on your target audience and objective, you can choose the most fitted account typefor your business. Consider all of the pros and cons for each account type to see which one is truly worthwhile.
What is the disadvantage of TikTok business account?
Limited library of sounds: Only Commercial Sounds are available to business accounts. Unfortunately, TikTok’s commercial sound library won’t have every popular sound. Participating in trends based on audio may become considerably more challenging as a result.
Limited Duet or Stitch options: Any video with non-commercial audio cannot be stitched or dueted by a brand.
Should I switch my TikTok to business?
If you’re running a business, you should consider creating a Business Account to better engage consumers in an entertaining way and take advantage of more commercial-focused tools. However, remember that TikTok recommends against switching back and forth between business and personal accounts.
Ready to make a TikTok account for your business?
With a TikTok Business Account, you can gain valuable insights into your audience and how they interact with your content. You can also boost the awareness of your products and services by directing traffic to your TikTok profile and selling more on TikTok.
Why not hesitate to have one account and start to be creative storytellers and meaningfully engage with the TikTok community?
Shopify Development 
