How to Show Variants as Separate Products in Shopify? (2025 Tutorials)

Ever wondered how to display each variant of a product as a separate listing on your Shopify store? Maybe you sell shoes and want each color to have its own product page, or you’re running ads and need separate links for each variant. Whatever the reason, splitting variants into individual products can make your store easier to navigate, improve SEO, and even boost conversions.

The good news? You have three ways to do it – manually, with a bulk CSV export, or using an app for a fully automated process. In this guide, we’ll walk you through each method so you can choose the best one for your store. Let’s dive in!

Method	Best For	Benefits
Manual Splitting	Small stores with few variants	Stores that have lots of products
Bulk export your products	Stores that has lots of products	Full control & can change lots of products at once
Shopify App	Easy and automated	No coding needed

How to split variants into separate products in Shopify

You can split variants into separate products in three different ways:

Method 1: Manual splitting through duplicating products (Best for small stores)

If you only have a few products, you can manually create separate listings for each variant.

📌 Steps:

1. Go to Shopify Admin → Click Products.

2. Duplicate the product you want to split.

3. Edit each duplicated product:

• Change the product title (e.g., “Shoes – black”).
• Keep only one variant per product.

• Adjust SKU, pricing, and description.

4. Update images to match the individual variant.

5. Save and publish each product.

✔️ Pros:

• No coding required.
•  Full control over SEO and product presentation.

❌ Cons:

• Time-consuming if you have many variants.

Method 2: Bulk export your products (No Apps Required)

📌 Steps:

1. Export Product Data:

• In Shopify Admin, go to Products > Export.

• Choose All products and export as CSV.

2. Edit CSV:

• Each variant appears as a row.
• Copy and create new rows/products for each variant.
• Make sure each product has a unique Handle.

3. Re-import the CSV:

• Go back to Products > Import.
• Upload your modified CSV. Choose the option Overwrite products with matching handles to update your current products with the new edition.

✔️Pros:

• No coding needed
• It can be used in case you want to modify lots of products

❌Cons:

• Complex to modify
• Overwrite the file can mess up your current product portfolio
• Time-consuming

Method 3: Use NS Color Swatch Variant Images (Easiest Option)

If you don’t want to edit code, use an app to split variants automatically. In this tutorial, we’ll be using NS Color Swatch Variant Images to help you split your variants into separate products.

With NS Color Swatch Variant Images, you can:

• Automatically splits variants into separate products.
• Supports color swatches & images.
• Works seamlessly with Shopify’s latest themes.

FAQ

How to show variants as separate products on Shopify Dawn Theme?

The above methods – duplicating your product, bulk exporting, or using an app to split product variants into separate products—can all be used with the Shopify Dawn theme. Depending on your needs and business preferences, you can choose the method that works best for you.

What are Shopify apps that show variants as separate products?

To separate your variants into distinct products, we recommend trying these apps:

1. NS Color Swatch Variant Images

• Splits variants into separate products in collections.
• Supports variant images, color swatches, and product grouping.
• Best for Shopify latest themes.

2. Variator: See Product Variants

• Show infinite variants as separate products
• Allow customization of your buttons (color, text, etc.) and display your variants in search results

3. Smart Product Filter & Search

• Enables showing variants as separate products
• Filters products by attributes like size or color, and integrates well with search results

How to show variants as separate products on the collection page Shopify?

To display your variants as separate products on your collection page, you can apply these 2 methods that are pretty similar to our guide above:

Method 1: Duplicate Products for Each Variant (Manual Approach)

1. Go to Shopify Admin > Products

2. Create separate products for each variant

• Instead of creating one product with multiple variants, add each variant as a separate product.
• Adjust the product title to include the variant (e.g., “T-Shirt – Red,” “T-Shirt – Blue”).
• Use the corresponding variant image for each product.

3. Assign products to the same collection

This ensures they appear together on the collection page.

Method 2: Use a Shopify app (Recommended)

If you prefer an automated solution, use an app like NS Color Swatch Variant Images or similar apps that allow you to display variants as separate products.