Shopify Development 
On this list, we’ve carefully selected 7 best Shopify product options apps that offer essential and advanced features, such as unlimited product variants, color swatches, conditional logic, price add-ons, and more.
These apps are the top choices of many Shopify merchants for their top-tier support, reasonable pricing, and seamless user experience. To give you a better perspective, we’ve also included notable reviews right in the Shopify App Store so you can make an informed decision.
| App | Rating | Reviews | Pricing | Key Features | Recommended For |
|---|---|---|---|---|---|
| NS Color Swatch Variant Images | 4.9 | 151 | Free & Paid ($6.99 – $9.99/month) | Multiple swatch types, collection page display, auto-translated labels, combined listings | Fashion, accessories, beauty, and custom product stores |
| Swatch King: Variants Options | 4.9 | 1,988 | Free for Shopify Partners, Paid ($5 – $99.9/month) | Product grouping, swatches on collections, low-stock alerts, bulk CSV tools | Fashion, footwear, multi-color product stores |
| Globo Product Options, Variant | 4.9 | 3,362 | Free & Paid ($12.90 – $24.90/month) | Text, swatch, image inputs, add-on pricing, conditional logic, reusable option sets | Custom products, bundles, stores needing advanced options with support |
| OPTIS Product Options, Variant | 5.0 | 1,496 | Free & Paid ($9.99 – $49.99/month) | 18+ option types, cart editing, Shopify discounts compatible | Complex products, custom bundles, discount-enabled stores |
| Easify Product Options Variant | 4.9 | 775 | Free & Paid ($9.99 – $19.99/month) | Live preview, swatch types, font picker, conditional logic | Print-on-demand, gift shops, personalized products |
| Tepo Custom Product Options | 4.9 | 837 | Free & Paid ($19.99/month) | Price add-ons, dynamic logic, CSV import/export, full order integration | Upsell-heavy stores, high-SKU product lines, customized services |
| Avis Product Options, Variants | 4.9 | 1,554 | Free & Paid ($12 – $59/month) | 30+ input types, conditional logic, bundles, price add-ons, synced to orders | Multi-store merchants, sellers needing top-tier support & option sync |
1. NS Color Swatch Variant Images
- Rating: ⭐ 4.9 (155 Reviews)
- Pricing: Free plan available, Paid plans ($6.99 – $9.99/month)
Key features
- Multiple product option types: Offer text, image, color swatches, dropdowns, and buttons for flexible option display.
- Option design customization: Personalize option shapes, tooltips, borders, and shadows to match your brand.
- Product options on the collection page: Show product options and color swatches on home or collection pages.
- Multiple variant images: Display only the images related to the selected variant, improving clarity.
- Auto-translated variant labels: Automatically translate product option labels for global audiences.
- Combined listing: Show related products as variants while keeping them on different product pages.
Reviews from Shopify merchants
- Easy to use and set up: Merchants consistently praise how intuitive and straightforward the app is, even for beginners.
- Improves variant clarity and conversion: Users report that the app makes product pages and collection views cleaner, helping shoppers make quick decisions.
- Highly customizable: Many store owners highlight the app’s flexible swatch design options to match their store’s style.
- Excellent support team: The support team, especially members like Lily and Rachel, are frequently mentioned for their fast, hands-on help.
- Time-saving automation: Store owners love how much time they save by having variant images and swatches automatically synced and assigned.
✔️ Recommended for: Fashion, accessories, beauty, and custom product stores that want a fast, flexible, and fully visual solution to manage variant swatches and improve customer experience across product and collection pages.
2. Swatch King: Variants Options
- Rating: ⭐ 4.9 (1,988 Reviews)
- Pricing: Free for Shopify Partner Stores, Paid plans ($5 – $99.9/month)
Key features
- Combined product listings: Group separate products as swatches for a streamlined variant selection experience.
- Rich variant display options: Choose from color swatches, buttons, dropdowns, price-based variants, and more.
- Swatches on collection pages: Display color and size swatches directly on collection and category pages.
- Smart inventory visibility: Hide out-of-stock items, confirm size selection, add 100+ variants, and enable low stock alerts.
- Bulk swatch upload: Manage swatches and variant groups efficiently using CSV or API, with Shopify Markets support.
Reviews from Shopify merchants
- Flexible customization & bulk tools: Users highlight the easy setup and ability to upload swatches and groups in bulk, perfect for stores with large inventories.
- Precise control over layout: Merchants appreciate how the support team helps fine-tune swatch positioning, even for particular design preferences.
- Reliable mobile compatibility: The app is optimized across devices, and the team quickly resolves mobile-specific issues like swatch display.
- Top-rated customer support: Lohit and the Swatch King support team receive frequent praise for personalized help, video walkthroughs, and fast issue resolution.
✔️ Recommended for: Fashion, footwear, and multi-color product stores that need powerful swatch tools, seamless product grouping, and fast support for variant-driven conversions.
3. Globo Product Options, Variant
- Rating: ⭐ 4.9 (3,362 Reviews)
- Pricing: Free plan available, Paid plans ($12.90 – $24.90/month)
Key features
- Multiple input types: Add text fields, file uploads, color swatches, variant images, dropdowns, and checkboxes.
- Add-on pricing support: Charge extra for specific product variant selections to increase AOV.
- Conditional logic: Show or hide options based on customer selections for a cleaner user experience.
- Bulk import/export via CSV: Easily manage large product catalogs and option sets.
- Reusable option sets: Apply custom variant options to all or specific product groups with ease.
Reviews from Shopify merchants
- Flexible for custom product stores: Merchants love how easy it is to create and manage complex variant options, especially for personalized products.
- Clean UI with advanced logic: Users appreciate the clear interface and flexible logic system, allowing dynamic forms and conditional displays.
- Add-on price functionality: Store owners use this feature to upsell add-ons or charge extra per customization, and love that the support team can hide add-on products from customer view.
- Good customer service: Helen from the support team is frequently praised for quick, friendly, and solution-driven responses, even for custom code edits.
✔️ Recommended for: Stores offering custom products, personalized items, and product bundles that need flexible swatch options, conditional logic, and price add-ons with excellent customer support.
4. OPTIS Product Options, Variant
- Rating: ⭐ 5.0 (1,496 Reviews)
- Pricing: Free plan available, Paid plans ($9.99 – $49.99/month)
Key features
- 18+ option types: Includes image swatches, text boxes, buttons, dropdowns, file uploads, and more.
- Add-on pricing: Charge extra fees for custom product options, increasing average order value.
- Conditional logic: Show or hide product options based on customer selections.
- Cart page editing: Let customers edit selections from the cart, with dynamic price updates.
- Shopify discounts compatible: Fully integrates with Shopify’s native discount system.
Reviews from Shopify merchants
- Extremely flexible & feature-rich: Store owners love the wide range of option types and how easily they can build tailored product offerings.
- Perfect for complex products: Merchants running stores with custom configurations and add-ons find OPTIS indispensable.
- Smooth migration & setup: Many users successfully switched from other apps due to easier setup and a more professional look.
- Fast, proactive help: Merchants highlight the speed and friendliness of the support team, even helping check integrations after setup.
✔️ Recommended for: Print-on-demand sellers, personalized product shops, and high-SKU stores that need advanced image swatches, conditional logic, and seamless Shopify compatibility.
5. Easify Product Options Variant
- Rating: ⭐ 4.9 (775 Reviews)
- Pricing: Free plan available, Paid plans ($9.99 – $19.99/month)
Key features
- Versatile input types: Supports image & color swatches, text fields, checkboxes, radio buttons, dropdowns, and more.
- Advanced personalization tools: Offers file uploads, date/time pickers, dimension fields, and color & font selectors.
- Live product preview: Allows customers to see real-time customizations with a visual personalizer.
- Upsell-ready: Add price or product-based add-ons for cross-selling and increasing AOV.
- Conditional logic: Dynamically display options based on customer selections or Shopify variant rules.
Reviews from Shopify merchants
- Powerful customization control: Merchants love how Easify enables detailed, flexible product customizations that boost personalization.
- Game-changer for custom stores: Many say it’s essential for shops offering engraving, print-on-demand, or personalized items.
- Fast problem resolution: Merchants highlight how the team is responsive to feedback, often implementing fixes within a day.
- Reliable for long-term scaling: Businesses using Easify for larger catalogs report consistent performance and easy management.
✔️ Recommended for: Print-on-demand brands, gift shops, and stores with personalized or complex product options needing advanced swatch support, visual customization, and dependable customer service.
6. Tepo Custom Product Options
- Rating: ⭐ 4.9 (837 Reviews)
- Pricing: Free plan available, Paid plan ($19.99/month)
Key features
- Diverse option types: Add image swatches, text inputs, file uploads, checkboxes, dropdowns, and more.
- Price add-ons: Link product options to variants and apply additional charges automatically.
- Conditional logic: Show or hide options dynamically based on customer selections.
- Bulk apply option sets: Easily assign option sets to multiple products or import/export via CSV.
- Integrated order visibility: View custom option selections in orders, emails, invoices, and more.
Reviews from Shopify merchants
- Highly reliable for upsells: Businesses offering add-on services or customizations say the app significantly increases their upsell potential.
- Fast, friendly customer support: Users consistently praise support reps like Hazel for quickly resolving issues and offering clear guidance.
- Great long-term performance: Many merchants have used Tepo for over a year with no major issues, finding it stable and dependable.
Helpful for large catalogs: The bulk option assignment and CSV tools make it ideal for stores managing many products. - Complete order integration: Store owners value how option selections flow into order summaries, emails, and invoices seamlessly.
✔️ Recommended for: Merchants offering customizable products or services that need image swatches, dynamic pricing, and reliable option visibility across orders and backend systems.
7. Avis Product Options, Variants
- Rating: ⭐ 4.9 (1,554 Reviews)
- Pricing: Free plan available, Paid plans ($12 – $59/month)
Key features
- 30+ input types: Supports image/color swatches, text, checkboxes, dropdowns, buttons, and custom fields.
- Advanced customization tools: Includes file uploads, font & color pickers, DateTime, size charts, and more.
- Boost revenue with add-ons: Use price add-ons, bundles, and conditional logic to upsell and increase AOV.
- Sync with orders & emails: Automatically applies selected options to Shopify order details, confirmation emails, and packing slips.
- 24/7 live support: Get round-the-clock help from the Avis team.
Reviews from Shopify merchants
- Smooth upsell app compatibility: Merchants using cart drawer upsell apps like Opus highlight Avis as one of the few compatible solutions.
- Exceptional support team: Agents like Judy, Sam, Lulla, and developer Dun are praised for being proactive, fast, and thorough in handling requests.
- Reliable multi-store support: Merchants running multiple stores say the app is easy to replicate and manage across storefronts.
- Flexible for scaling: From free to advanced tiers, businesses of all sizes find Avis powerful and scalable for custom products.
✔️ Recommended for: Multi-product stores, custom product sellers, and businesses looking for top-tier support and powerful customization tools with swatches, add-ons, and seamless variant syncing.
FAQs
How can I display product options as customizable swatches or images?
Shopify product options apps like NS Color Swatch Variant Image, Easify Product Options, and Avis Product Options allow you to create product options using image swatches, color pickers, buttons, and more. You can customize the shape, tooltip, and styling to match your store’s design and offer a more visual selection experience.
How do I cross-sell my product options?
You can cross-sell by using the combined listing feature in NS Color Swatch Variant Images to display related products (such as different colors or styles) as variants in one place while keeping them on separate URLs for SEO. This gives customers more related choices to explore and improves both user experience and search engine visibility.
Additionally, using apps like Infinite Product Options, OPTIS, and Tepo, you can enable price add-ons and product-linked options. This allows you to upsell accessories, services, or premium customizations directly on the product page, helping to increase average order value.
How to display my product options on the collection page?
Shopify product options apps such as NS Color Swatch Variant Image and Swatch King support displaying color swatches or product options directly on collection pages. This feature improves the browsing experience by allowing customers to explore variants without visiting individual product pages.
How do I add multiple variant images to my product variants?
Shopify’s default setup allows only one image per variant, but Shopify product options apps like NS Color Swatch Variant Images and StarApps Variant Image let you assign multiple images to each variant. These apps show only the relevant images when a customer selects a variant, helping to declutter your product page and enhance the shopping experience.
