NestScale Blog

NestScale Year-In-Review 2022: All for your Business Growth

NestScale 2022 Year In Review

As 2022 draws to a close, it’s time to reflect on what NestScale has accomplished in the past year and get ready for an eventful year ahead. Together with all your love and support, NestScale has successfully served thousands of Shopify merchants with the launching of our new dedicated apps and built a sustainable, strong customer base. 

While 2023 will be full of adventures and unknowns, there is one thing guaranteed. We will keep creating powerful, cost-effective software to help you succeed in your exciting e-commerce journey.

Without further ado, let’s sit back and have a look at what we’ve gone through together in 2022.

Continuously building high-quality apps to solve merchants’ problems

2022 witnesses our development team’s tremendous efforts in building new Shopify apps for merchants all over the world. Let’s spend some minutes looking at our hardworking yet productive and rewarding journey over the past year.

NestDesk – Customer service solution

NestDesk – Ecommerce customer service software for business growth

The first Shopify app launched by NestScale is NestDesk at the end of June 2022. NestDesk is the best solution you can ask for if you seek a FREE customer service platform that can power your business to turn more browsers into buyers.

  • Centralize conversations from Facebook Messenger & Live chat into one inbox.
  • Create draft orders, paid or pending orders while chatting with your customers.
  • Have all customer data, preferences & orders shown next to each message.
  • Respond to customers quickly & effectively with macro, private notes, tags, etc.
  • Track support metrics & measure revenues brought in by your customer service.

Thanks to valuable direct feedback from active NestDesk users, we constantly work to upgrade our app in the hope of creating a smoother buying journey for your customers. With our latest update NestDesk 1.1, you can:

  • Easily introduce your products and generate more sales with “Product Cards”
  • Receive instant message notifications with “Automation rules optimization”
  • Collect email addresses with “Pre-chat forms”
  • Build strong brand identity with “Live chat widget branding”
  • Build personalized conversations with “Emoji pickers in chat widget”

NestAds – TikTok Ads Management

NestAds – TikTok ads management software for Ecommerce

NestAds, which debuted at the end of November 2022, has proudly ranked among the top TikTok advertising management apps in the Shopify apps store for weeks. 

Built along the unique eCommerce sales funnel: Targeting, Retargeting, and Retention (TRR), NestAds is a simple yet powerful TikTok ads management app. You can launch, optimize, and scale TikTok ads quickly and easily with no experience required. 

  • Run TikTok ads faster with a simple & powerful dashboard, designed for beginners.
  • Save your ad spend & maximize ad return with effective budget allocation.
  • Understand your ad performance & get actionable insights from detailed reports.
  • Target the right audiences with predefined audiences along the sale funnel.
  • Install unlimited TikTok pixels in one click with automatic event triggering.

Right after NestAds was launched in December 2022, our software has consistently been highlighted as the top trending app in the Shopify apps store for weeks. We’re extremely honored and thrilled to be given this rewarding title.

NestAds – the top trending app in the Shopify apps store for weeks

NestSend – Email Marketing Automation

NestSend – Email Marketing Automation Software for Ecommerce

Our latest app, NestSend, has just been introduced in late December 2022, aiming to be your one-stop email marketing automation solution. 

  • Trigger Automation Flow for abandoned cart recovery, cross-sell, win-back, etc.
  • Run Email Campaigns for the holiday season, product promotion, flash sales, etc.
  • Use Pre-built Email Templates or create your own with the drag-and-drop editor.
  • Embed Pop up Forms on websites to capture qualified leads and grow customer base.
  • Measure email marketing performance and get insights into customer behavior.

Hopefully, in 2023, NestSend could accompany you in your exciting eCommerce journey and help you win customers for life, and drive tremendous sales.

Proudly bringing the greatest customer support ever

At NestScale, we put customers at the heart of our business and work continuously and passionately to satisfy our customers’ needs. Our job doesn’t end with offering Shopify merchants the best products, we delve deep into each merchant’s issue and support them along the way to ensure our apps are serving them at best. 

Live Chat

Despite all uncertainties, we have persistently and dedicatedly put our utmost efforts into providing the best customer support via effective channels, notably with Live Chat.

With our two newly developed software, NestAds & NestDesk, here are the rewarding results we proudly share with you:

A total of 84 EXCELLENT customer reviews: 

  • NestDesk (21), with 18 five-star ratings; plus 2 more excellent reviews from customers on Capterra. ONLY in 06 months.
  • NestAds (64), with 62 five-star ratings. ONLY in 01 month. 

1700+ successful case-by-case support.

So pleased to present to you what thousands of our valued customers say about NestDesk:

Quick live chat support helping me setup things when I was stuck. Quick easy setup and everything works as intended. Does what it says it will do. Good app for my website!

Ledex Fit

I’m using this app to chat to my customers, so far i’m 100% happy with the app, and whenever i have problems with the app support team are always there to assist, this App helps me gain trust with my customers, i would definitely recommend it to everyone.

Mabuse General Store
Reviews from NestDesk users
Kind reviews from our valued NestDesk users

And from our NestAds’ happy customers:

Very Cooperative support team. I was stuck in some ad issues, my video ads were rejected several times. I contact to NestAds support team on whatsapp. The representative was very kind and supportive she helped me with guidelines. so finally i got my problem solved. i personally recommend this app for tiktok ads.

Daily Life

It was great and helpful, app serves the purpose of doing Shopify pixel setup and ad setup as well. So i recommend it.

Heart-warming reviews from our NestAds users

All of the supportive, heart-warming, and kind words from our customers have shown our hard work does pay off. You are the ones that motivate us and keep us moving forward regardless of how turbulent the e-commerce world has been this past year. 

Together, let’s brace ourselves for the unknowns and remember NestScale will always be here to give you the best Live Chat support ever.

Help Center

In addition, we also provide comprehensive and detailed instructions for merchants who wish to dive deeper and solve concerns at their own pace via Help Center.

Here, you could find 80+ informative and thorough tutorials for our product ecosystem. For each app we build, we always prioritize offering the most updated and relevant answers so you could solve issues as quickly and easily as possible.

With NestDesk, we have covered a wide range of topics, ranging from general overview, and account information, to analytics, automation, conversation management, integrations, and order management.

NestDesk Help Center
NestDesk Help Center

With NestAds, we have provided an increasing number of informative articles, featuring issues that merchants usually encounter while using our software. You can find detailed answers for multiple topics here, such as Campaigns, Getting Started, Overview, Settings, Targeting & Audiences, and TikTok Pixels. 

NestAds Help Center
NestAds Help Center

Video Tutorials

Instead of reading tutorials, you could try watching our step-by-step video tutorials on our YouTube channel

NestScale YouTube Channel
NestScale YouTube Channel

Here, we have uploaded a playlist of 8 comprehensive guides on how to use NestDesk. This is a great place for customers to self-study and quickly get their problems fixed. Our channel is also an awesome platform for us to bring greater customer support to NestDesk, NestAds, and NestSend users.

In 2023, we will offer so many more valuable resources, starting with an upcoming playlist for NestAds. Please look forward to great updates on our YouTube channel in 2023.

Video knowledge

Besides tutorials, we also provide videos bringing specialized knowledge to customers. The latest playlist includes 3 videos in total, which dives deep into customer service in the e-commerce world.

Given the humble number of videos available at the moment, we promise to create more helpful knowledge videos in the upcoming months to better serve you.

Blog posts

We have also worked hard to build a special resource page dedicated to sharing thorough knowledge about e-commerce, email marketing, customer service, and TikTok for business.

NestScale Dedicated Blog

What we’re most proud of in 2022 is our continued efforts to share helpful knowledge about an emerging yet significant industry – TikTok commerce. 

As we strive to offer useful insights into eCommerce, we are honored to receive all your positive comments and encouraging figures as follows:

  • 131 blog posts in total
  • 64 posts about customer service
  • 59 posts about TikTok for business
  • 3 posts updating eCommerce news (especially holiday)
  • 4 posts for Inside NestScale

Social media channels

Our social media presence ranges from Facebook, Twitter, LinkedIn, and Instagram, to YouTube and TikTok.

With a focus on introducing new apps and sharing useful blog posts, we are glad to show you our humble achievements:

Number of Posts1253920025
Total Reach68147700532539271181
Total Engagement1266162299204178
NestScale’s social figures

How will NestScale push your business forward in 2023?

The only way to move forward in the world of eCommerce is to adapt because the unexpected is now the new normal.

It is clear that social media is transforming commerce when 9 out of 10 customers make purchases from brands they follow on social media. Social commerce sales are predicted to more than double in value in the United States alone by 2023, reaching $56 billion.

Social commerce
Social media is transforming commerce

Keeping the social commerce trend in mind, NestScale has ambitious plans to expand our Shopify app ecosystem with two upcoming apps: NestWidget and NestSocial.


With NestWidget, we hope to maximize your conversions and store trust by letting you add stunning shoppable UGC from all social channels to your Shopify website. There will be pre-made aesthetic and well-responsive templates for you to choose from. Besides, you can also fully customize and tag products on your feed to facilitate the social purchasing of customers.


NestSocial will be your powerful social media auto-poster. You can easily auto-post numerous posts from new product releases to limited offers to all social media channels (Facebook, Twitter, Pinterest, Instagram, TikTok). There will be lots of highly converting post templates with shoppable product variables to help increase sales. 

Plus, NestSocial will enable you to schedule posts at the best times and offer in-depth analytics for your social performance. You can also quickly navigate comments and engagement from your audience.

2023, let’s go!

And that’s a quick recap of the eventful 2022 that we’ve been through together. We look forward to embarking on a successful and meaningful 2023 with all of you. 

More than an integrated software ecosystem, we are your friends, your partners to help you grow faster and sell smarter.

So thank you for trusting and supporting us all this time. Wishing you, your family, and your business all the best and a year full of prosperity and happiness. 

Cheers to the New Year!



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