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How to Create a TikTok Business Account (2024 Updated Tutorial)

How to create a TikTok business account

Recent statistics reveal that 73% of people experience a stronger bond with brands they engage with on TikTok, surpassing other social media platforms. As a result, numerous business owners leverage this platform to promote their products. 

If you’re interested in marketing your business on TikTok, the initial step is to create a TikTok business account. So below we’ll break down step-by-step guides to help you get your business account effortlessly and quickly.

What is a TikTok business account? 

TikTok business account is considered a home base for your brand. Business accounts are public profiles that allow brands and businesses to use marketing tools to build a cohesive marketing strategy on TikTok. A little bit different from TikTok personal account, using a TikTok business account will help you access many amazing TikTok features.

Should I get a TikTok business account? 

Once you have your business account, you’re accessible to a wide range of exclusive features as shown below.

Insightful analytics

It’s a place to track the performance of your videos by providing useful data about your account’s growth as the number of views, and followers, and also have an overview of your customers’ demographic.

To get into more detail, the analytics page covers four main categories: Followers, Content, Overview, and Live. Each one displays specific information that is helpful for your marketing strategy. 

For instance, the Followers tab displays information about the TikTok community you have developed such as the locations of your followers and the days and times of the week when they are most active.

TikTok analytics
TikTok analytics

Exclusive access to the Commercial Music Library

For any brand, sourcing and licensing music for branded content can be challenging. Therefore, TikTok has provided the best solutions with a massive Commercial Music Library including high-quality and free-to-use songs, music, and sounds. 

The Creative Hub 

TikTok business creative hub
TikTok Business Creative Hub

If you are getting stuck with new content ideas for the next post or don’t know what’s trending, Creative Hub’s here for you. It makes the process of turning your ideas into TikTok videos quicker and easier by offering two handy resources: Business Content Guide and Video Showcase. 

The former aims to give pieces useful tips on content strategy, storyline ideation, and video shooting and it also highlights success stories – excellent examples from other business accounts. While the latter will help you discover what is the latest trend on TikTok in your country from the past 30 days. 

Therefore, with no charge for an amazing tool to put your creativity into practice, why not get out there and create your own story? 

Access various TikTok Ads types 

By creating a TikTok business account, you can run high-converting ads on TikTok to spread your own stories and reach your right target audiences. Diverse TikTok ad formats have shown great potential and have been regarded as an incredible marketing tool to go viral on TikTok and gain new followers.

The most affordable and accessible ad type is in-feed TikTok ads – ads that appear as users are swiping through the app to watch videos. After creating your TikTok business account & TikTok ads manager account, you can launch in-feed ads to promote your products. New to TikTok ads? Don’t know how to start your TikTok advertising campaign? NestAds – TikTok advertising management software is here to help you launch, optimize and scale your TikTok ads quickly & easily.

How to set up a business TikTok account? 

If you have not created an account on TikTok, follow these quick and easy instructions below: 

Step 1. Download TikTok app

Visit the Apple App Store and Google Play Store to download TikTok. Once the app is opened and installed, click ‘Sign Up’ to register in the bottom menu bar.

Download TikTok application
Download TikTok application

Step 2. Log in or sign up for an account 

Create a new personal account by using your email, phone number, or log in with any social media platforms listed.

Log in or sign up for an account
Log in or sign up for an account

Step 3. Select the birthday

If you select a date that is younger than the age of 18 years old, you may have some things that are limited. For example, you are not able to live stream, get restricted to certain videos, etc.

Select your birthday
Select your birthday

Step 4. Create a password

Create password
Create a password

Step 5. Create a username 

Note: To make it easy for people to find your brand on TikTok, your username should be the same as it is on other social media sites. If your username isn’t available, you can try using a TikTok Name generator.

create username
Create username

Step 6. Edit profile 

Tap ‘Me’ in the lower right corner, then click Edit Profile to upload a profile photo, add a bio, and link your social media accounts.

Edit profile
Edit profile

Note: Your profile picture should include your brand’s logo to raise your brand awareness

In terms of bio, you try to make sure that the words that are in there are keywords that are searchable and people are looking for. 

Step 7. Switch to Pro Account

Your account has been successfully created, but in order to utilize all of TikTok’s features, you’ll need to upgrade to a Pro Account. 

To do this, select three dots in the upper right-hand corner, then select Setting and Privacy, click Manage Account and Switch to Pro Account.

Switch to pro account
Switch to pro account

Step 8. Switch to Business Account

To do this, select three dots in the upper right-hand corner, choose Setting and Privacy, then click Manage Account and select Switch to Business Account.

Switch to business account
Switch to business account

Step 9. Choose the category that best fits your business 

Selecting a suitable category will bring you in front of customized content, events, and solutions.

Choose the category
Choose the category

Step 10. Edit Business Account profile

After clicking Next, go back to the homepage and tap Edit Profile.

Edit profile
Edit profile

Step 11. Add bio and email address

Add bio and your email address
Add bio and your email address

And that’s it! Congrats on your new TikTok Business Account!


1. Is the TikTok business account free? 

The answer is yes. Rest assured that the TikTok business account is totally free and you can make use of the most amazing features that TikTok business accounts have to offer.

2. What is the difference between personal and business account on TikTok?

There’re some significant differences between these two types of TikTok accounts, for instance, only business accounts can put a link in their bio but only personal accounts can use sounds outside of the commercial library.

To distinguish TikTok personal vs business accounts, you can read more at TikTok Personal Account vs Business Account: Which One Is Better?

3. Is it better to have a business or creator account on TikTok?

Creator account is also a kind of personal account. Depending on your target audience and objective, you can choose the most fitted account typefor your business. Consider all of the pros and cons for each account type to see which one is truly worthwhile.

4. What is the disadvantage of TikTok business account?

Limited library of sounds: Only Commercial Sounds are available to business accounts. Unfortunately, TikTok’s commercial sound library won’t have every popular sound. Participating in trends based on audio may become considerably more challenging as a result.

Limited Duet or Stitch options: Any video with non-commercial audio cannot be stitched or dueted by a brand.

5. Should I switch my TikTok to business?

If you’re running a business, you should consider creating a Business Account to better engage consumers in an entertaining way and take advantage of more commercial-focused tools. However, remember that TikTok recommends against switching back and forth between business and personal accounts.

Ready to make a TikTok account for your business? 

With a TikTok Business Account, you can gain valuable insights into your audience and how they interact with your content. You can also boost the awareness of your products and services by directing traffic to your TikTok profile and selling more on TikTok.

Why not hesitate to have one account and start to be creative storytellers and meaningfully engage with the TikTok community? 



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