TikTok Advertising 
Have you ever heard of TikTok Pixel? TikTok Pixel is a tracking tool that can help you measure the effectiveness of your advertising campaigns. With this tool, you can collect valuable insights about your audience and improve ad targeting.
In this guide, we’ll take you through the basics of TikTok Pixel and how to add TikTok Pixel to your Shopify store (step-by-step video tutorial included). So let’s get started!
First of all, what is TikTok Pixel?
Basically, TikTok Pixel is a piece of code that you can add to your website to track specific events, like when someone views your TikTok ad or clicks on a link to your website. This tool is highly effective in providing you with insights on your ad campaigns’ performance, enabling you to optimize them for the best possible return on investment (ROI).
Additionally, the Pixel can help you retarget visitors to your website with personalized ads. For example, you can use this data to create custom audiences based on the actions that people take on your website, which can help you target your ads more effectively. You can also use it to optimize your ad delivery and measure the performance of your campaigns.
Why using TikTok Pixel is a must if you’re running a Shopify store?
Conversion tracking
TikTok Pixel is a tool that tracks the actions people take on your website after clicking on your ads, such as making a purchase or filling out a contact form. By tracking these actions, you can better understand how successful your advertising campaign is and make informed decisions to optimize it.
With the help of TikTok Pixel, you can track different conversion events, like “add to cart,” “complete payment,” and “place an order,” which can give you a better idea of your customers’ behavior and help you improve your overall marketing strategy.
Ad optimization
With TikTok Pixel, you can create targeted ads that focus on users who are more likely to take action on your website, such as adding products to their cart or completing an order. As a result, you can optimize your ad campaigns for conversions, traffic, or engagement.
The information gathered by the pixel also feeds the algorithm to help optimize the bidding models, which can boost your campaign optimization.
Data collection for remarketing
Remarketing is when you use marketing campaigns to remind customers about a product they previously showed interest in but didn’t buy. With TikTok Pixel, you can create custom audiences or lookalike audiences based on your website visitors’ behavior, which can be used for remarketing campaigns.
Additionally, audience management is made easier with TikTok Pixel, as you can create custom audiences based on engagement and where visitors dropped off in the funnel.
By using the interaction signals gathered from the Pixel, you can create a custom audience that can be used for retargeting ads or lookalike audiences based on similar attributes to the seed audience.
Install TikTok pixel to your Shopify store in just 3 steps with NestAds!
NestAds is a TikTok ads management software designed to help beginners to launch and manage TikTok ads campaigns in the most simple way. Therefore, creating a TikTok Pixel using NestAds is incredibly easy and can be done in less than 10 minutes.
Step 1: Install NestAds from Shopify App Store
You can either search “NestAds” on the search bar on Shopify App Store or simply click here to install.
Once you’re here, simply hit on “Add app” to proceed.
Once you have added the app, the next step is to integrate it with your existing Shopify store. To do so, simply click on the “Install app” button.
To proceed with the installation of the app, you need to create your NestScale account. However, if you already have an existing account, you can simply log in to continue.
Pro tip: Having a NestScale account grants you access to their vast app ecosystem, which can make managing your ecommerce business much easier.
Once you have installed NestAds, the next step would be to link it with your TikTok Ads Account.
Step 2: Install New Pixel
Once you have integrated all the necessary accounts, you can go to the TikTok Pixels section and click on the “Install New Pixel” button.
Complete the settings required, such as the pixel name, where the pixel will be installed, and the Pixel ID. Once done, click on the “Save” button to proceed.
Step 3: Enable NestAds Pixel on your Shopify website
After creating the TikTok pixel, go to the “App Embeds” section and enable the NestAds Pixel section. Then, click on the “Save” button, and the pixel will be installed on your website.
If you want to see how to install TikTok Pixel to your Shopify store in action, watch the video below! We have a step-by-step guideline to help you easily do it with no experience required!
How to make the most out of TikTok Pixel?
Using the TikTok pixel might be difficult if you’re not used to TikTok ads, but it’s definitely a worth-to-use tool to track your ads performance. To achieve the best possible results for your campaign, we recommend combining TikTok Pixel with NestAds.
NestAds is a user-friendly and powerful advertising management software. It can help you launch an effective TikTok campaign, even if you are a newcomer to the platform. This makes it an excellent choice for those lacking experience in this area.
So, what are you waiting for?
Marketing Attribution 
