Shopify Development 
Color swatches are familiar to most Shopify merchants as they enable customers to see product variants visually rather than selecting from boring dropdowns.
However, customizing color swatches manually through coding can be complex and time-consuming, especially for store owners without technical expertise.
Hence, many merchants turn to Shopify apps that offer color swatches with far more advanced features. To help you find the right solution, we’ve rounded up 6 of the best Shopify color swatch apps.
These apps provide color swatches alongside must-have features like automated variant image swatches, swatches on collection pages, and separate products as swatches display. Let’s check them out!
| App | Rating | Reviews | Pricing | Key Features | Recommended For |
|---|---|---|---|---|---|
| NS Color Swatch Variant Images | 4.9 | 151 | Free & Paid ($6.99 – $9.99/month) | Variants on collection pages, customizable swatches, auto-translated labels | Fashion, furniture, beauty stores |
| GLO Color Swatch, Variant Image | 4.9 | 1,675 | Free & Paid ($9.90 – $19.90/month) | Bulk swatch uploads, automated variant images, multi-language support | Large stores, Shopify Plus |
| Swatch King: Variants Options | 4.9 | 1,903 | Free for Shopify Partners, Paid ($5 – $99.9/month) | Product grouping, out-of-stock management, bulk swatch imports | Fashion, apparel stores |
| OPTIS Product Options, Variant | 5.0 | 1,456 | Free | Unlimited product variants, advanced customization, cart page editing | POD (Print on Demand) stores |
| Platmart: Color Swatches | 5.0 | 54 | Paid ($14.99 – $49.99/month) | Customizable swatches, instant swatch loading, API & CSV support | Businesses managing multiple product variations |
| Easify Product Options Variant | 4.9 | 733 | Free & Paid ($3.99 – $19.99/month) | Image & color swatches, product customization, conditional logic, file uploads | POD stores, customizable product sellers, large catalog stores |
1. NS Color Swatch Variant Images
- Rating: ⭐ 4.9 (151 Reviews)
- Pricing: Free plan available, Paid plans ($6.99 – $9.99/month)
Key features
- Various color swatch types: Create text, image, and color swatches, along with dropdowns and buttons.
- Swatch customization: Adjust shapes, borders, colors, tooltips, and shadows to match store design.
- Multiple variant images: Show relevant images based on the selected color swatch.
- Separate products as variants: Display multiple related products as variants while keeping separate product pages for SEO.
- Translated swatches: Automatically display translated variant labels in different languages for global visitors.
Reviews from Shopify merchants
- Simple setup & customization: Easy to install & customize with no coding. Merchants find swatch styles easy to adjust.
- Professional-looking pages: Enhances product visuals, making variant options clearer. Stores look more polished with swatches.
- Better shopping experience: Color swatches on collection pages help customers decide faster, reducing clicks and boosting conversions.
- Fast & reliable support: Merchants praise the team for quick responses, setup help, troubleshooting, and custom feature requests.
✔️ Recommended for: Merchants selling fashion, home decor, beauty, or custom-designed products that require visually appealing color swatches and multiple variant images to enhance the shopping experience.
2. GLO Color Swatch, Variant Image
- Rating: ⭐ 4.9 (1,675 Reviews)
- Pricing: Free plan available, Paid plans ($9.90 – $19.90/month)
Key features
- Automated color swatch display: Show color swatches on home, collection, and search pages for better product navigation.
- Bulk swatch & image upload: Quickly upload multiple swatches and product images in seconds.
- Out-of-stock swatch management: Hide unavailable color variants, display low-stock alerts, and support multiple languages.
- Customizable swatch bundles: Apply quantity breaks and create product bundles with dynamic swatch selections.
Reviews from Shopify merchants
- Easy to use & visually appealing: Merchants love how the app enhances product pages with clear, professional-looking swatches.
- All-in-one solution: Users appreciate the app’s feature-packed bundle, eliminating the need for multiple apps for color swatches.
- Quick and efficient customer support: Merchants frequently mention fast responses and hands-on assistance from the support team.
- Multi-language support: While available in multiple languages, some merchants note that full multi-language functionality requires a paid plan.
✔️ Recommended for: Large eCommerce businesses, multi-brand retailers, or stores with extensive product catalogs that need bulk swatch uploads, automated variant management, and advanced inventory control.
3. Swatch King: Variants Options
- Rating: ⭐ 4.9 (1,903 Reviews)
- Pricing: Free for Shopify Partner Stores, Paid plans ($5 – $99.9/month)
Key features
- Product swatch linking: Display separate products as swatches, allowing seamless variant selection.
- Collection page swatches: Show color swatches on collection pages for better product visibility and filtering.
- Stock-aware swatches: Automatically hide out-of-stock color variants and confirm size selection before checkout.
- Bulk swatch management: Import and export color swatches in bulk using CSV or API for efficient setup.
Reviews from Shopify merchants
- Enhances store appearance: Merchants love how the app improves the visual appeal of product listings, making swatches easy to view on both desktop and mobile.
- Great for managing multiple variants: Store owners with numerous color options appreciate the intuitive interface and efficient product organization.
- Highly customizable: Users highlight the app’s ability to tailor swatch styles, layouts, and display options to fit their branding.
- Responsive and knowledgeable support: Merchants consistently praise the fast, helpful, and efficient support team, which assists with setup and troubleshooting.
✔️ Recommended for: Fashion and apparel brands, footwear stores, and accessories retailers that want to improve variant selection, size confirmation, and seamless color swatch integration across product collections.
4. OPTIS Product Options, Variant
- Rating: ⭐ 5.0 (1,456 Reviews)
- Pricing: Free
Key features
- Diverse swatch options: Choose from 18+ option types, including image swatches, color buttons, dropdowns, and text fields.
- Conditional swatch logic: Show or hide color swatches and product options based on customer selections.
- Cart page swatch editing: Allow customers to modify color selections and variant options before checkout.
- Advanced swatch-based pricing: Apply custom pricing add-ons for unique color and product variant selections.
Reviews from Shopify merchants
- User-friendly experience: Store owners find the interface intuitive, making it easy to set up and manage color swatches without technical knowledge.
- Ideal for product personalization: Many merchants highlight how the app helps them offer tailored products with multiple swatch and variant options.
- Advanced customization features: Users appreciate the ability to apply conditional logic and pricing add-ons, enhancing product customization.
- Great customer support: Merchants frequently mention the responsive support team that assists with configuration and troubleshooting efficiently.
✔️ Recommended for: Print-on-Demand (POD) stores, custom product sellers, and niche brands that need highly customizable variant swatches, conditional logic, and pricing add-ons for personalized products.
5. Platmart: Color Swatches
- Rating: ⭐ 5.0 (54 Reviews)
- Pricing: Free for Shopify Partner Stores, Paid plans ($5 – $99.9/month)
Key features
- Linked product swatches: Connect separate products as swatches for a seamless variant selection experience.
- Versatile swatch types: Choose from single-color, dual-color, custom image, or pill-shaped swatches.
- Bulk swatch management: Easily import, export, and organize swatches via CSV, API, or Shopify collections.
- Fast-loading swatches: Ensure quick-loading color swatches using metafields without slowing down page speed.
Reviews from Shopify merchants
- Easy to use & visually appealing: Merchants love how the app enhances product pages with clear, professional-looking swatches.
- Reliable and responsive support: Users praise the customer service team for quickly resolving issues and assisting with customizations.
- Seamless product grouping: Merchants can group products using swatches, making variant selection easier.
- Great for large inventories: Merchants managing multiple color options and styles find the bulk upload and organization features extremely useful.
✔️ Recommended for: Retailers with diverse product lines, handmade or customizable items, and businesses needing API & CSV-based swatch management for better variant grouping and product organization.
6. Easify Product Options Variant
- Rating: ⭐ 4.9 (733 Reviews)
- Pricing: Free plan available, Paid plans ($9.99 – $19.99/month)
Key features
- Extensive swatch & variant options: Includes text fields, image & color swatches, checkboxes, and radio buttons.
- Advanced product customization: Live preview personalizer allows customers to visualize their selections.
- Flexible upselling options: Link custom variant selections to specific products for cross-selling and increased revenue.
- Conditional logic for swatches: Display specific color swatches based on user selections or Shopify variant logic.
- File & media uploads: Customers can upload files, pick dates/times, or customize products with color and font selectors.
Reviews from Shopify merchants
- Ideal for Print-on-Demand stores: Many merchants using Printify, Printful, and POD services love how this app simplifies variant selection.
- Customization powerhouse: Users highlight how the powerful option sets allow them to build highly personalized shopping experiences.
- Excellent customer support: The support team is praised for their dedication to create custom tutorials for merchants.
- Rich feature set for large catalogs: Businesses with multiple custom product options find the app invaluable in organizing and displaying selections.
✔️ Recommended for: POD stores, customizable product sellers, and large catalog stores needing advanced swatch & variant management to enhance product personalization.
FAQs
How do I get color swatches for a free theme on Shopify?
Free themes like Dawn and others allow you to customize and add color swatches using built-in theme settings or by adding custom code. However, to simplify the process, you should use one of the Shopify color swatch apps from this list to add swatches without coding.
How to add color swatches on the collection page?
Most Shopify color swatch apps, such as NS Color Swatch Variant Images and Swatch King, allow you to display swatches on collection pages. You can enable this feature in the app settings.
What is the best app for variant swatches in Shopify Prestige theme?
Apps like NS Color Swatch Variant Images and Swatch King integrate seamlessly with the Prestige theme, allowing merchants to display customizable color swatches and variant images without affecting the theme’s design and performance.
What is the best Shopify app for color swatches in Narrative theme?
For the Narrative theme, merchants recommend NS Color Swatch Variant Images, GLO Color Swatch and StarApps Variant Image, as these apps work well with Shopify’s image-based storytelling layouts, ensuring variant swatches are visible on product and collection pages.
