Top 7 Best Shopify Product Variant Apps (2025)

After working with merchants and Shopify partners for 5+ years, we’ve put together a list of the 7 best Shopify product variant apps that support features that most merchants are looking for, like variants on collection pages, unlimited variants, multiple variant images, and so on.

These apps are on the list due to 5 key criteria: budget-friendly pricing, positive user feedback, ease of use, well-developed features, and professional customer support. Moreover, we’ll include specific reviews for each app to help you choose the best fit for your store.

1. NS Color Swatch Variant Images

• Rating: ⭐ 4.9 (151 Reviews)
• Pricing: Free plan available, Paid plans ($6.99 – $9.99/month)

Key features

• Variants on collection pages: Display swatches across home, collection, and product pages.
• Multiple variant images: Show only the selected variant images when a customer chooses a variant.
• Separate products as variants: Keep individual product pages for SEO while linking products as variants.
• Auto-translated labels: Translate variant labels automatically for global shoppers.

Reviews from Shopify merchants

• Easy to install & customize: Merchants appreciate the simple setup and various customization options to match their store design.
• Clean and professional design: The app enhances product display and makes it easier for customers to view and select variants.
• Saves time & effort: Users find the app intuitive and convenient, eliminating complex coding or extra work.
• Dedicated support team: Many merchants highlight the quick and efficient support, especially from team members like Lily, who resolve issues quickly.
• Seamless integration: It works seamlessly with most Shopify themes to deliver a smooth experience without technical difficulties.

✔️ Recommended for: Stores selling visually-driven products like fashion, furniture, and beauty items.

2. Globo Product Options, Variant

• Rating: ⭐ 4.9 (3,265 Reviews)
• Pricing: Free plan available, Paid plans ($12.90 – $24.90/month)

Key features

• Unlimited variants: Overcome Shopify’s 100-variant limit.
• Options edit on cart page: Allow customers to update options before checkout.
• Add-on pricing: Charge extra for specific product customizations.
• Conditional logic options: Show/hide options based on selections.

Reviews from Shopify merchants

• Comprehensive variant management: Merchants find it easy to implement different sets of product variants, adjust add-on pricing, and manage options without hassle.
• Fast and reliable customer support: Users consistently praise the support team for their quick responses and effective issue resolution, even for urgent matters.
• Highly customizable options: The app provides flexible customization settings, allowing merchants to customize variant displays and workflows to their store’s needs.
• Great for efficiency and scaling: Many merchants report improved order management, making their stores more organized and reducing manual adjustments.

✔️ Recommended for: Large or Shopify Plus stores that need extensive product customization.

3. Swatch King: Variants Options

• Rating: ⭐ 4.9 (1,903 Reviews)
• Pricing: Free for Shopify Partner Stores, Paid plans ($5 – $99.9/month)

Key features

• Hide out-of-stock variants: Automatically remove unavailable options.
• Confirm size selection: Ensure customers pick the right size before checkout.
• Bulk import/export swatches: Manage swatches easily via CSV or API.
• Swatches on collection page: Improve product discoverability.

Reviews from Shopify merchants

• Solves Shopify’s variant limitations: Merchants appreciate how the app allows them to link products as variants without using Shopify’s built-in system.
• Easy customization and setup: Users find the swatch customization options convenient, making it simple to adjust settings for better product display.
• Highly responsive support team: Many merchants highlight the quick assistance from the support team for seamless integration and troubleshooting.

✔️ Recommended for: Fashion or apparel stores that want to ensure customers select the correct size before adding items to the cart, reducing returns.

4. OPTIS Product Options, Variant

• Rating: ⭐ 5.0 (1,456 Reviews)
• Pricing: Free

Key features

• Unlimited product variants and options: Create unlimited product variants beyond Shopify’s limit.
• Various option types: image swatches, buttons, text boxes, dropdown file uploads, etc.
• Conditional logic: Show or hide product variants based on customer selections.
• Price add-ons: Charge extra fees for custom product variants to increase revenue.
• Cart page editing: Let customers edit product options directly on the cart page.

Reviews from Shopify merchants

• Highly customizable options: Merchants appreciate the range of over 18 dynamic option types.
• Professional and reliable support: Many users praise the fast and helpful customer service team.
• Boosts professionalism: The option confirmation email feature enhances store credibility and minimizes errors.
• Works across collection and product pages: The app effectively displays swatches on both collection and product pages, improving product discoverability.

✔️ Recommended for: The extensive customizable capabilities of the app make it preferable for personalized products like of POD stores.

5. Variant Option Product Options by Relentless Apps

• Rating: ⭐ 4.6 (1,086 Reviews)
• Pricing: Free plan available, Paid plans ($9.99 – $19.99/month)

Key features

• Unlimited product variants and options: Add unlimited product options beyond Shopify’s limit.
• Multiple option types: Color swatches, image swatches, custom text boxes, checkboxes, dropdowns, etc.
• Price add-ons: Charge extra for specific product options or variants.
• Conditional logic: Show or hide options based on customer selections.
• Multi-select options: Enable customers to select multiple options at once.
• Sold-out notice: Show which variants are in and out of stock.

Reviews from Shopify merchants

• Handles complex product selections: Merchants love the ability to offer multiple custom options without hassle.
• Highly customizable: Allows businesses to personalize product variants with custom text fields and image uploads.
• Reduces purchasing friction: The multi-select option improves the shopping experience, making checkout smoother.

✔️ Recommended for: Stores selling products with complex required options that customers need to select before checkout.

6. Avis Product Options, Variants

• Rating: ⭐ 4.9 (1,528 Reviews)
• Pricing: Free plan available, Paid plans ($12 – $59/month)

Key features

• 30+ variant types: Supports text fields, image & color swatches, checkboxes, dropdowns, and buttons.
• Advanced customization: Includes file uploads, font pickers, color selectors, size charts, and DateTime pickers.
• Boost revenue with upselling: Price add-ons, bundles, and conditional logic help increase AOV.
• Seamless order management: Syncs customized options and variants on orders, emails, and packing slips.

Reviews from Shopify merchants

• Extensive customization options: Businesses appreciate the flexibility in modifying swatches and product add-ons to match customer needs.
• Reliable customer support: Many users praise the responsive support team, especially for solving issues quickly and keeping them updated.
• Optimized for upselling: Store owners highlight how price add-ons and bundled options help increase sales and cart value.
• Seamless bulk management: The app allows bulk product updates, making it a great fit for stores with large inventories.

✔️ Recommended for: Stores selling customizable products, handmade goods, or high-end items that require advanced color swatch & customization tools, product add-ons, and seamless variant syncing.

7. Infinite Product Options

• Rating: ⭐ 4.8 (3,930 Reviews)
• Pricing: Paid plan only ($12.99/month)

Key features

• Extensive variant options: Supports text inputs, checkboxes, dropdowns, color swatches, and more.
• Add-ons: Use product options to bundle upgrades and increase revenue.
• Personalized product customizations: Enable engraving, monogramming, and custom printing.
• Smart conditional logic: Show or hide options based on customer selections.

Reviews from Shopify merchants

• Ideal for large variant combinations: Merchants with extensive size and color variations love how Infinite Product Options helps manage product listings efficiently.
• Seamless customization integration: Store owners appreciate the easy application of custom options across multiple products.
• Increases revenue with bundles: Businesses report higher AOV by using add-ons and upselling opportunities.

✔️ Recommended for: Fashion brands, engraving services, personalized gift shops, and high-SKU businesses looking to offer extensive customization, variant bundling, and revenue-boosting add-ons.

FAQs

How do I add variants in Shopify?

If you’re a Shopify newbie, you can follow our step-by-step guide on how to add variants for new & existing products. This guide could be applied to almost all themes and versions. Check it out now!

How to get more than 100 variants on Shopify?

Shopify variant apps like Globo Product Options and OPTIS Product Options allow unlimited product variants.

How to show variants as separate products with Shopify product variant apps?

You can use an app like NS Color Swatch Variant Images or Swatch King to link product variants while maintaining separate product pages.

What is the best Shopify color swatch app on the list?

For merchants looking for color swatch customization, NS Color Swatch Variant Images seems to be the top choice. It provides highly customizable swatches, automatic label translation, and variant display across product, collection, and home pages. 

Plus, if all you need is color swatches, this app provides exactly that, so you don’t have to pay for high-priced product variant apps with features you won’t use.