Email Marketing 
Mother’s Day is not just a time for showering our moms with love and appreciation; it’s also a golden opportunity for e-commerce businesses to boost sales and connect with their customers on a deeper level. And to do this, your marketing plan cannot go without a great email campaign. With the right email marketing strategy, you can make this Mother’s Day season a memorable and profitable one for your Shopify store. In this comprehensive guide, we’ll delve into the essential elements of crafting an engaging Mother’s Day email through examples of design, subject lines, and copy.
Firstly, appealing subject lines to attract your subscribers
The subject line of your email is the first impression you make on your recipients, and it plays a crucial role in determining whether your email gets opened or ignored. Studies have shown that 47% of email recipients decide whether to open an email based solely on the subject line. Therefore, it’s essential to make it attention-grabbing and relevant to Mother’s Day.
Here are some compelling subject line examples that you can use right away in your Mother’s Day emails:
- Last Chance for Mother’s Day Gifts! Order Now for Delivery
- Show Mom Some Love: Our Exclusive Mother’s Day Collection Inside
- Make Mom Smile with These Special Offers! Shop Now
- Gifts That Wow: Shop Our Mother’s Day Collection Today
- Last-Minute Mother’s Day Gifts: Order Now for On-Time Delivery
- For the World’s Greatest Mom: Unforgettable Gifts Await!
- Say ‘I Love You, Mom’ with Our Exclusive Mother’s Day Selection
- Hurry! Mother’s Day Deals Ending Soon – Don’t Miss Out!
- Make Mom’s Day: Shop Now for the Perfect Gift!
- Mom Deserves the Best: Find the Perfect Gift Here!
- Treat Mom to Something Special: Our Mother’s Day Gift Guide Inside
- Exclusive Savings for Mother’s Day: Shop Now and Save!
5 Mother’s Day email examples to inspire you
To inspire your own Mother’s Day email campaigns, let’s take a closer look at five examples that have successfully captured the spirit of the holiday in their email marketing:
Thornton – Create a gift guide for your customers
Subject lines: Celebrate Mom: Exclusive Mother’s Day Gift Guide
A successful email during the holiday season captures customers’ attention while showcasing your products and persuading them to make a purchase. During Mother’s Day, crafting a great gift guide within your email is one of the best ways to achieve this. See how the chocolate brand Thornton excelled at this.
Thornton’s Mother’s Day email is crafted as a curated gift guide, making it easier to find the perfect present. Each product is featured with engaging descriptions that highlight its unique qualities and explain why it would be an ideal gift for Mom. With its stunning design, Thornton effectively showcases a wide selection of Mother’s Day gifts for their customers.
Reasons for success:
- Curated selection: By curating a selection of high-quality products, Thornton simplifies the gift-giving process for customers, saving them time and effort in their search for the perfect present.
- Promotional incentives: In addition to the curated gift guide, Thornton also offers promotional incentives, such as special discounts or exclusive offers, to encourage recipients to make a purchase.
Wild one – Be inclusive by adding customers’ story
Subject line: This one’s for the dog moms
The email from Wild On features a playful and relatable copy that celebrates the unique bond between pet owners and their furry “kids” on Mother’s Day. It highlights the joys and challenges of pet parenthood, emphasizing that love knows no bounds, whether it’s for a human child or a four-legged companion.
In addition to the engaging copy, the email includes user-generated content (UGC) showcasing real members of the Wild On community with their pets, adding authenticity and humanity to the promotional message.
Reasons for success:
- Inclusivity: By extending the concept of motherhood to include pet owners, Wild On creates a sense of inclusivity and belonging among its audience. The playful messaging resonates with pet owners who view their pets as beloved members of their family. Hence, this strengthens their connection to the brand.
- Authenticity: Incorporating UGC in the email adds an authentic and personal touch to the promotional message. By featuring real members of their community with their pets, Wild On demonstrates the real-life application of their products and showcases the genuine relationships formed with their brand.
Eden Spa & Resort – Don’t forget to make your deals pop out
Subject line: Treat her to the best
Eden Spa & Resort’s Mother’s Day email is designed to captivate and engage its opted-in email subscriber base. The email features an intriguing subject line that piques the recipient’s curiosity, drawing them in to explore the content further. The email design is simple yet really good-looking, with attention-catching visuals and clear messaging.
The main highlight of the email is the 40% OFF offer, which is prominently displayed in a big-sized font. This make making it impossible for recipients to miss.
Reasons for success:
- Attention-grabbing visuals: By incorporating high-quality images and eye-catching graphics, Eden Spa & Resort captures the recipient’s attention and entices them to continue reading.
- Clear messaging: The main offer of 40% OFF is laid out clearly in a big-sized font, making it easy for recipients to understand and act upon.
- Subject line intrigue: By creating a sense of anticipation and excitement, the subject line increases the likelihood of the email being opened and engaged with by recipients.
Ocushield – Add a trusty signal to your email
Subject line: Get 20% off this Mother’s Day
Ocushield’s Mother’s Day email is strategically designed to instill trust and credibility in its audience. The brand includes trust signals from reputable sources such as Trustpilot and Google, showcasing positive customer testimonials and reviews.
By incorporating these elements, Ocushield effectively establishes itself as a trustworthy and reliable brand, making recipients feel confident in their products and more inclined to make a purchase.
Reasons for success:
- Persuasive impact: By leveraging trust signals and customer testimonials, Ocushield persuades recipients to take action and make a purchase. The endorsements from satisfied customers validate the brand’s claims and ultimately encourage recipients to convert into customers.
- Simplicity and clarity: The email’s simple and straightforward approach effectively communicates its message, making it easy for recipients to understand and engage with the content.
FARM Rio – Set a last-minute reminder
Subject line: Tomorrow is Mother’s Day
Farm Rio’s Mother’s Day email is crafted to target last-minute shoppers who scramble to find the perfect gift for mom. The email offers a practical solution that requires minimal planning: a gift card.
By providing a convenient and versatile option, Farm Rio addresses the needs of procrastinating shoppers and simplifies the gift-giving process. Additionally, the email incorporates coupon codes in the header, enticing recipients to take advantage of the offer.
Reason for success:
- Timely promotion: By incorporating seasonal elements, such as spring-themed imagery and timely coupon codes, Farm Rio creates a sense of urgency and excitement around the offer.
- Simplicity in messaging: The email’s straightforward messaging and clear call-to-action make it easy for recipients to understand the offer and take action.
3 engaging Mother’s Day email copy to try out
Additionally to an appealing subject line and design, the copy of your email plays a crucial role in engaging your audience. Your copy should be concise, compelling, and aligned with your brand voice.
Here are some tips for crafting effective email copy:
- Personalize your message: Address your recipients by name and tailor your content to their interests and preferences.
- Tell a story: Share anecdotes or testimonials that evoke emotion and resonate with your audience.
- Include a clear call-to-action: Guide recipients on what action you want them to take, whether it’s making a purchase, signing up for a promotion, or sharing the email with a friend.
Now, let’s explore some examples of great copywriting for Mother’s Day emails:
Copy 1: Heartfelt Mother’s Day story
Dear [Recipient’s Name],
As Mother’s Day approaches, we’re reminded of the countless ways our moms have shaped and enriched our lives. Today, we want to take a moment to celebrate the unconditional love, strength, and wisdom that mothers everywhere embody.
In honor of this special occasion, we’re sharing a heartfelt story from one of our customers, [Customer’s Name], about the profound impact their mom has had on their life. Read their touching tribute below:
[Customer’s Story]
This Mother’s Day, let’s express our gratitude and appreciation for the incredible women who have nurtured and supported us every step of the way. Whether it’s a simple phone call, a handwritten note, or a thoughtful gift, let’s show our moms just how much they mean to us.
Wishing you and your loved ones a happy Mother’s Day filled with love, joy, and cherished memories.
With love,
[Your Brand]
Copy 2: Exclusive Mother’s Day offer
Hi [Recipient’s Name],
This Mother’s Day, give mom the gift of luxury and relaxation with our exclusive sale event! For a limited time only, enjoy up to 50% off select items, including our best-selling spa sets, scented candles, and pampering skincare essentials.
Plus, as a special thank you for being a valued customer, take an extra 10% off your purchase when you use code MOMSDAY at checkout. Don’t miss out on this opportunity to spoil mom with the ultimate indulgence she deserves!
Shop Now
Hurry, this offer ends soon! Make this Mother’s Day one to remember with unforgettable gifts from [Your Brand].
Warm regards,
[Your Brand]
Copy 3: Mother’s Day gift guide
Subject: Get Crafty this Mother’s Day – DIY Gift Ideas for Mom!
Hi [Recipient’s Name],
Looking for a heartfelt and personal way to celebrate Mom this Mother’s Day? Get inspired with our gift guide featuring creative and thoughtful ideas that are sure to warm her heart.
[Gift guide ideas]
Get creative and show Mom how much she means to you with these heartfelt DIY gift ideas. Wishing you and your family a wonderful Mother’s Day filled with love and laughter!
Warm regards,
[Your Brand]
A cute final impression with an exclusive Mother’s Day email signature
Don’t overlook the importance of a signature in your Mother’s Day emails just because it only appear at the end of your email. A well-designed signature not only adds a personal touch but also reinforces your brand identity and leaves a lasting impression on recipients.
Here are some tips for creating a standout email signature:
- Use Mother’s Day-themed graphics: Incorporate images or icons related to Mother’s Day, such as flowers, hearts, or family portraits.
- Keep it concise and professional: Your signature should be visually appealing but not overwhelming, with essential information such as your name, title, and contact details.
Elegant flora signature
This signature features a minimalist design with a sophisticated touch of botanical illustrations in soft pink tones, perfect for Mother’s Day. The use of a light background and subtle floral accents gives it a fresh, springtime feel. Your name and title are prominently displayed in a clean, modern font, ensuring professionalism while celebrating the occasion.
The design is ideal for businesses looking to add a touch of elegance to their emails during the Mother’s Day season. This signature would suit professionals in any field who prefer a refined and stylish approach to their communications.
Playful and personal signature
This signature introduces a more personal and approachable look with a cartoon avatar that adds a unique and friendly touch. The pastel background and playful design elements, like the doodle-style flowers, make it fun and inviting. It’s a great way to personalize your email communications while keeping them professional.
This signature will be perfect for individuals in creative or customer-facing roles, such as marketing, sales, or service industries, where a friendly and engaging approach is beneficial.
Modern and chic signature
Combining a sleek design with a circular portrait, this signature uses a simple color palette and clean lines to create a contemporary look. You can also include a personal handwritten sign-off, adding a personal touch.
This signature is well-suited for those in corporate settings or for professionals who want to maintain a chic and polished image while incorporating a personal touch for Mother’s Day.
Where to get the template for your Mother’s Day email campaign?
Ready to put these tips into action and craft your own irresistible Mother’s Day email? Look no further than NestSend, our integrated software designed specifically for Shopify e-commerce businesses. With NestSend, you can access customizable templates and powerful features to create and send professional-looking emails that drive results.
NestSend makes it easy for you to design, send, and track your Mother’s Day email campaigns. With its assistance, you can maximize your sales and delight your customers this Mother’s Day season.
Marketing Attribution 
