Email Marketing 
Email marketing is still one of the most powerful tools to grow your Shopify store. It keeps your audience engaged, drives repeat purchases, and turns first-time buyers into loyal customers.
But with so many email marketing apps available for Shopify merchants, it can be overwhelming to choose the right one. That’s where we come in. In this post, we’ve handpicked 8 of the best email marketing apps for Shopify merchants based on real merchant experiences, features, affordability, and integration quality.
Whether you’re just starting out or scaling fast, there’s a perfect email tool waiting for you. Let’s dive in!
Reasons to embrace email marketing for your Shopify store today
- Boost customer engagement and retention: Email marketing apps make it easy to send targeted, personalized campaigns that actually resonate. By using segmentation and automation, you can deliver content based on what your customers care about – whether it’s their past purchases or browsing habits. That relevance leads to more opens, more clicks, and stronger customer relationships over time.
- Drive sales and revenue: A well-nurtured email list can be a steady source of revenue. From upselling and cross-selling to promoting new launches or seasonal deals, email campaigns are a powerful tool to keep the momentum going and drive repeat purchases.
- Streamline marketing efforts: With automation and smart segmentation, you can run personalized campaigns without constant manual work. This not only improves efficiency but also frees up your time for other marketing activities that move the needle.
- Nurture leads and prospects: Emails are perfect for warming up leads and bringing back inactive customers. With the right messaging and timing, you can turn curiosity into conversions and win back those who’ve gone quiet.
8 Best email marketing apps for Shopify you shouldn’t miss
1. Saufter
Rating: ⭐5.0 (3 Reviews)
Pricing: Free plan available, Custom pricing based on features
Key features:
- AI-powered email automation and shared inbox
- Multichannel support (email, chat, social)
- Self-service widget and ticket routing
Why we recommend it: Saufter is perfect if your Shopify store needs a combo of customer support and marketing automation. The AI helps you send personalized emails while also assisting customers via chat and email from a single platform.
✔️ Recommended for: Support-heavy stores wanting unified email and helpdesk workflows.
2. NestSend
Rating: ⭐4.8 (10+ Reviews)
Pricing: Free
Key features:
- Drag-and-drop email builder with pre-made templates
- Powerful automation flows triggered by customer behavior
- Segmentation triggers to deliver hyper-personalized emails
- Pop-up forms to grow your email list
- Seamless Shopify integration
Why we recommend it: NestSend is one of the easiest yet most powerful email marketing tools designed specifically for Shopify. What we love most is how intuitive the automation flow builder is. Whether you want to set up a welcome email, a post-purchase thank-you, or a win-back sequence, it’s all a few clicks away.
✔️ Recommended for: Shopify stores looking for easy-to-use automation with robust targeting options.
3. Privy
Rating: ⭐4.6 (24,000+ Reviews)
Pricing: From $12/month. Price increases as your email & SMS lists grow
Key features:
- Email + SMS campaigns with easy drag-and-drop editor
- Cart abandonment recovery
- A/B testing
- Exit-intent popups
Why we recommend it: Privy is one of the OGs in Shopify email marketing. It’s known for combining popups, email, and SMS in a single dashboard. The cart abandonment features are particularly effective and can be set up in minutes.
✔️ Recommended for: Merchants who want to run multichannel (email + SMS) campaigns with strong popup options.
4. AVADA Email Marketing
Rating: ⭐4.9 (1000+ Reviews)
Pricing: Free plan available, Paid plans start at $16/month. Paid plan increase as you grow your email list.
Key features:
- 100+ responsive email templates
- Exit-intent and cart abandonment popups
- Multi-step and flyout forms
- Automation with visual flow editor
Why we recommend it: AVADA is a solid all-in-one solution, especially for those who want a free start with scalable growth. The variety of popup forms and templates make it easy to launch professional campaigns fast.
✔️ Recommended for: Beginners looking for a free plan with flexible growth options.
5. Klaviyo: Email Marketing & SMS
Rating: ⭐4.6 (3000+ Reviews)
Pricing: Free for up to 250 contacts. Paid plans start from $15/month. Higher charge as your email list grow.
Key features:
- Advanced segmentation and flows
- Signup forms & popup builders
- Email + SMS marketing
- Deep analytics and predictive insights
Why we recommend it: Klaviyo is the go-to for data-driven marketers. It offers powerful segmentation and real-time syncing with Shopify data. If you want granular control over who gets what and when, this is your tool.
✔️ Recommended for: Growing brands that want advanced targeting and analytics.
6. Omnisend
Rating: ⭐4.7 (6000+ Reviews)
Pricing: Free for up to 250 contacts, Paid plans from $16/month. Price increases as you grow your email list.
Key features:
- Email + SMS in one platform
- Automation with pre-built workflows
- Drag-and-drop builder
- Cart abandonment, welcome series, and more
Why we recommend it: Omnisend is an all-in-one marketing platform with a clean UI and helpful pre-built workflows. Their omnichannel approach makes it ideal if you’re using both email and SMS to reach customers.
✔️ Recommended for: Stores seeking a balance of simplicity and multichannel automation.
7. MailChimp
Rating: ⭐4.3 (700+ Reviews)
Pricing: Free for up to 500 contacts, Essentials plan from $13/month. Price will increase as you scale you email list.
Key features:
- Advanced reporting and click maps
- Product recommendation emails
- Content optimizer for email design
- Automation templates (abandoned cart, reorder, etc.)
Why we recommend it: Mailchimp is one of the most recognized names in email marketing. While not Shopify-exclusive, its reporting tools and design features make it a strong contender.
✔️ Recommended for: Merchants who want deep analytics and polished email designs.
8. Seguno
Rating: ⭐4.8 (1000+ Reviews)
Pricing: Free for up to 250 subscribers, Paid plans start from $35/month. Price increases per 2500 subscribers.
Key features:
- Easy-to-use campaign templates
- Canva integration for visual design
- Automation and newsletter support
- Smart reporting dashboard
Why we recommend it: Seguno is built specifically for Shopify and lives right inside your admin dashboard. It’s a great option for smaller stores or solo entrepreneurs who want something simple but effective.
✔️ Recommended for: Small stores looking for minimal setup and fast campaign creation.
How to choose the best Shopify email marketing app?
- Integration: Ensure that the email marketing app can seamlessly integrate with Shopify and other tools or platforms used by the store, such as CRM, social media, or e-commerce platforms.
- Features and functionality: Evaluate the app’s features and functionality, such as segmentation, automation, personalization, A/B testing, and analytics, to determine whether they align with the store’s goals and needs.
- Ease of use: Consider the app’s user interface and ease of use, as well as the availability of customer support, training, and documentation.
- Pricing and scalability: Assess the app’s pricing plans and packages, as well as its scalability and flexibility, to determine whether it can accommodate the store’s budget and growth trajectory.
- Deliverability and compliance: Ensure that the app follows industry standards and best practices for email deliverability and compliance, such as CAN-SPAM regulations, GDPR, or CASL.
- Reputation and reviews: Check the app’s reputation and reviews on third-party sites, such as G2, Capterra, or Trustpilot, to gauge customer satisfaction and feedback.
Try out the magic today!
In today’s world, email marketing is a crucial part of any business strategy, and choosing the right email marketing app can have a significant impact on the success of your campaigns. With the right app, you can create effective campaigns that engage your audience, drive conversions, and grow your business.
When evaluating email marketing apps for Shopify, it’s important to consider key features such as ease of use, automation capabilities, list management, and integration with Shopify. Start using the best email marketing app for Shopify today and watch your sales grow!
Shopify Development 
