Marketing Attribution 
In today’s evolving digital landscape, companies require tools that empower them to make informed decisions for growth and increased efficiency. ThoughtMetric is a favored choice for many businesses because it consolidates marketing data onto a single platform.
However, despite its overview capabilities, ThoughtMetric might not suit all e-commerce businesses. Specifically, Shopify e-commerce businesses may encounter challenges with complex setups and a user interface that’s not as intuitive as desired.
Therefore, we’re here to introduce a ThoughtMetric alternative designed for Shopify merchants: NestAds. This tool is tailored to simplify your data analysis and enhance your e-commerce strategy.
ThoughtMetric vs. NestAds: Feature comparison
| Feature | ThoughtMetric | NestAds |
| Shopify integration | Limited | Seamless integration |
| Tracking setup | Complex, requires manual coding | One-click activation |
| Attribution models | Multi-touch & rule-based models | Multi-touch with flexible lookback windows |
| Customer journey tracking | ✅Available | ✅Advanced with detailed and aggregated views |
| Creative performance analysis | ❌Not available | ✅Included with trend tracking |
| Post-purchase surveys | ✅Yes | ❌No |
| Pricing model | Based on pageviews ($99 – $999/month) | Flat-rate ($129.99/month) |
Tracking & setup solution
ThoughtMetric requires manual installation of tracking pixels on specific Shopify pages and additional code modifications to properly track conversions.
Though this exclusive tracking system usually means you may have more control over your data collection, this setup process demands a higher level of technical expertise, which may be challenging for non-technical users.
NestAds, in contrast, offers a fully automated tracking setup. Unlike ThoughtMetric, which relies solely on its proprietary tracking system, NestAds integrates both Shopify Pixel and NestAds Pixel tracking mechanisms. This integration ensures compliance with Shopify’s standards while offering enhanced tracking accuracy and efficiency.
By combining the strengths of Shopify Pixel’s reliability with NestAds’ advanced features, NestAds provides users with a comprehensive tracking experience. This streamlines the tracking process and enables consistent data collection across all touchpoints within the Shopify platform.
Creative analysis
ThoughtMetric lacks a dedicated creative analysis feature, meaning users must rely on Facebook Ads Manager, Google Ads, or TikTok Ads for creative performance tracking.
On the other hand, NestAds offers a built-in creative performance report, which allows businesses to track how different ad creatives perform over time. Merchants can analyze creative trends, compare engagement rates, and optimize ad creatives for better ROI.
This feature is particularly useful for Facebook and TikTok advertisers, where visuals play a crucial role in conversion success.
Advanced customer journeys
ThoughtMetric provides detailed insights into customer interactions, helping businesses understand how users move through the marketing funnel. However, it lacks an aggregated view, making it harder to compare overall trends across different campaigns.
NestAds not only provides detailed insights but also includes aggregated customer journey mapping, which presents a full-funnel perspective. This feature allows businesses to see high-level trends alongside detailed individual paths, giving a more complete understanding of customer behavior.
Pricing plans
Both NestAds and ThoughtMetric offer affordable pricing plans. ThoughtMetric starts at $99/month, while NestAds provides full access to all features for $129.99/month.
However, ThoughtMetric’s pricing is based on monthly pageviews, meaning your costs may increase as your business grows. This can make it challenging to predict operational expenses, especially for rapidly scaling businesses.
In contrast, while NestAds’ starting price is slightly higher, it follows a flat-rate pricing model. For $129.99/month, you get unlimited tracking, reports, and budget optimization – ensuring cost predictability and scalability. This is a more stable choice for Shopify businesses seeking long-term marketing attribution solutions.
So, which one should you use?
If you are a general e-commerce business that wants a broad marketing attribution tool, ThoughtMetric provides solid insights with multi-touch attribution and post-purchase surveys.
However, if you are a Shopify merchant, NestAds is the better choice due to its deep Shopify integration, easier setup, and additional features like creative performance tracking and customer journey analytics.NestAds also provides a more budget-friendly pricing structure, making it more accessible for businesses looking to optimize ad spend without incurring high costs based on pageviews.
Final Thoughts: Is NestAds a good alternative to ThoughtMetric?
NestAds is a compelling alternative to ThoughtMetric, particularly for Shopify merchants looking for an intuitive, cost-effective solution. It simplifies ad tracking and analytics while offering robust attribution models and creative reporting.
With its seamless Shopify integration and user-friendly setup, NestAds enables businesses to gain clear insights and maximize their advertising ROI.
If you’re seeking an alternative that prioritizes Shopify compatibility, clear reporting, and ease of use, NestAds is a strong choice. Get started today and explore how NestAds can enhance your e-commerce marketing strategy.
Shopify Development 
